EasyJet-6
Interesting article about Easyjet in Italian - Google Translate works well
https://italiavola.com/2022/11/30/ea...sceglie-altro/
The core of the article is that Easyjet's attempt to attract business travellers by adding capacity to business-centric routes, apart from UK domestic, has not met the success desired. Easyjet's average fare remains low between October and June - average fares peak significantly in July, August and (less so) September. Yes, fares at Easter and Xmas spike for a week or so, but that happens with all airlines. Thus, Easyjet remains a (rather seasonal) leisure airline.
I wasn't aware that May and June was quite so disappointing.. but the obvious question is then what should Easyjet's senior management do next in terms of strategy, particularly as they can't win on CASK against Ryanair and have not been able to attract enough business travellers from IAG/AF-KL/LH to significantly affect revenues. Trying to be a clone of Jet2 or TUI is unlikely to succeed without clear differentiation
There's more analysis (I'm guessing many have already seen this) on Easyjet, Norwegian, Ryanair and Wizz at
https://www.gridpoint.consulting/blo...-european-lccs
The full year results presentation is at
https://corporate.easyjet.com/~/medi...esentation.pdf
Before anyone decides I'm an Easyjet-hater.... I'm not. I've been a flight club member (yes, the invite-only loyalty scheme) since 2016 and flown with Easyjet over 250 times
https://italiavola.com/2022/11/30/ea...sceglie-altro/
The core of the article is that Easyjet's attempt to attract business travellers by adding capacity to business-centric routes, apart from UK domestic, has not met the success desired. Easyjet's average fare remains low between October and June - average fares peak significantly in July, August and (less so) September. Yes, fares at Easter and Xmas spike for a week or so, but that happens with all airlines. Thus, Easyjet remains a (rather seasonal) leisure airline.
I wasn't aware that May and June was quite so disappointing.. but the obvious question is then what should Easyjet's senior management do next in terms of strategy, particularly as they can't win on CASK against Ryanair and have not been able to attract enough business travellers from IAG/AF-KL/LH to significantly affect revenues. Trying to be a clone of Jet2 or TUI is unlikely to succeed without clear differentiation
There's more analysis (I'm guessing many have already seen this) on Easyjet, Norwegian, Ryanair and Wizz at
https://www.gridpoint.consulting/blo...-european-lccs
The full year results presentation is at
https://corporate.easyjet.com/~/medi...esentation.pdf
Before anyone decides I'm an Easyjet-hater.... I'm not. I've been a flight club member (yes, the invite-only loyalty scheme) since 2016 and flown with Easyjet over 250 times
Last edited by davidjohnson6; 30th Nov 2022 at 21:58.
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Interesting article about Easyjet in Italian - Google Translate works well
https://italiavola.com/2022/11/30/ea...sceglie-altro/
The core of the article is that Easyjet's attempt to attract business travellers by adding capacity to business-centric routes, apart from UK domestic, has not met the success desired. Easyjet's average fare remains low between October and June - average fares peak significantly in July, August and (less so) September. Yes, fares at Easter and Xmas spike for a week or so, but that happens with all airlines. Thus, Easyjet remains a (rather seasonal) leisure airline.
I wasn't aware that May and June was quite so disappointing.. but the obvious question is then what should Easyjet's senior management do next in terms of strategy, particularly as they can't win on CASK against Ryanair and have not been able to attract enough business travellers from IAG/AF-KL/LH to significantly affect revenues. Trying to be a clone of Jet2 or TUI is unlikely to succeed without clear differentiation
There's more analysis (I'm guessing many have already seen this) on Easyjet, Norwegian, Ryanair and Wizz at
https://www.gridpoint.consulting/blo...-european-lccs
The full year results presentation is at
https://corporate.easyjet.com/~/medi...esentation.pdf
Before anyone decides I'm an Easyjet-hater.... I'm not. I've been a flight club member (yes, the invite-only loyalty scheme) since 2016 and flown with Easyjet over 250 times
https://italiavola.com/2022/11/30/ea...sceglie-altro/
The core of the article is that Easyjet's attempt to attract business travellers by adding capacity to business-centric routes, apart from UK domestic, has not met the success desired. Easyjet's average fare remains low between October and June - average fares peak significantly in July, August and (less so) September. Yes, fares at Easter and Xmas spike for a week or so, but that happens with all airlines. Thus, Easyjet remains a (rather seasonal) leisure airline.
I wasn't aware that May and June was quite so disappointing.. but the obvious question is then what should Easyjet's senior management do next in terms of strategy, particularly as they can't win on CASK against Ryanair and have not been able to attract enough business travellers from IAG/AF-KL/LH to significantly affect revenues. Trying to be a clone of Jet2 or TUI is unlikely to succeed without clear differentiation
There's more analysis (I'm guessing many have already seen this) on Easyjet, Norwegian, Ryanair and Wizz at
https://www.gridpoint.consulting/blo...-european-lccs
The full year results presentation is at
https://corporate.easyjet.com/~/medi...esentation.pdf
Before anyone decides I'm an Easyjet-hater.... I'm not. I've been a flight club member (yes, the invite-only loyalty scheme) since 2016 and flown with Easyjet over 250 times
What I believe easyJet would claim on the holidays front is a couple of things - 1) They currently have more depth in the beach network and are the biggest operator to Greece (which is doing really well in the UK market). 2) They have a lower cost, more simple operation on the packages side i.e. no reps etc - so for people looking just for the simplicity. Not too dissimilar to BA hols.
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2 new routes from Paris Beauvais
Nice 2pw (27/03/2023)
Milan MXP 4pw (07/04/2023)
https://www.courrier-picard.fr/id367...rt-de-beauvais
Nice 2pw (27/03/2023)
Milan MXP 4pw (07/04/2023)
https://www.courrier-picard.fr/id367...rt-de-beauvais
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2 new routes from Paris Beauvais
Nice 2pw (27/03/2023)
Milan MXP 4pw (07/04/2023)
https://www.courrier-picard.fr/id367...rt-de-beauvais
Nice 2pw (27/03/2023)
Milan MXP 4pw (07/04/2023)
https://www.courrier-picard.fr/id367...rt-de-beauvais
The no-short-flights-in-France policy has ended up utterly pointless and all about political greenwash.
It's only for cases where the train is under 2.5 hours. The French Govt wanted to give an exception where the flight is mainly connecting pax (e.g. for routes like Paris CDG to Lyon on Air France) but the EU decided this was anti-competitive and forced the French to drop the AirFrance-is-exempt clause. Routes from Lyon, Rennes and Nantes to CDG are not suspended because the EU considers the rail service not to be good enough. Thus the only routes which are now banned are from Paris ORY to Lyon, Rennes and Nantes - all routes which have already been closed. and I imagine the French Govt will ensure that SNCF doesn't make Lyon-CDG too good because it'll destroy a chunk of Air France's feed at CDG. The policy is only temporary and will be reviewed in 3 years time
It's only for cases where the train is under 2.5 hours. The French Govt wanted to give an exception where the flight is mainly connecting pax (e.g. for routes like Paris CDG to Lyon on Air France) but the EU decided this was anti-competitive and forced the French to drop the AirFrance-is-exempt clause. Routes from Lyon, Rennes and Nantes to CDG are not suspended because the EU considers the rail service not to be good enough. Thus the only routes which are now banned are from Paris ORY to Lyon, Rennes and Nantes - all routes which have already been closed. and I imagine the French Govt will ensure that SNCF doesn't make Lyon-CDG too good because it'll destroy a chunk of Air France's feed at CDG. The policy is only temporary and will be reviewed in 3 years time
Easyjet to finally get use of "their" terminal back at Milan Malpensa after 3 years
https://italiavola.com/2023/02/02/se...1-maggio-2023/
https://italiavola.com/2023/02/02/se...1-maggio-2023/