EasyJet-6
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These new route announcements from EasyJet get more and more baffling each season and re-affirm at lot of what been pointed out only slightly up thread.
It's clear there is an intent on growing and diversifying the EasyJet holidays offering with the likes of Enfidha, Funchal and Akureyri.
On the contrary they add the likes of SOU-GLA and BFS on extremely limited frequency and odd timings. Who are they attempting to target with this and what kind of yield can the realistically expect? I get they could just be testing the waters but you're not going to get a realistic consumer response on such a limited schedule. Surely these aircraft can be put to better use on deepening the frequency of existing core domestic routes?
The CDG-BHX on a daily frequency is a good addition but as to why they've launched 4x weekly CDG-SEN over a STN service I will never know! I expect a lot of backlash from that comment, but I think I've always given fair and realistic contribution here. SEN does well on the bucket and spade, leisure routes (it just needs quite a few more of them) and I'm sure the AMS-SEN service will attract enough of a local catchment in addition to their core London schedule. They're massively restricting their potential market on CDG though with this limited frequency SEN service. That's a route that should easily sustain at least a daily STN frequency. Also surprised GVA hasn't yet returned for winter to either SEN or STN.
It's clear there is an intent on growing and diversifying the EasyJet holidays offering with the likes of Enfidha, Funchal and Akureyri.
On the contrary they add the likes of SOU-GLA and BFS on extremely limited frequency and odd timings. Who are they attempting to target with this and what kind of yield can the realistically expect? I get they could just be testing the waters but you're not going to get a realistic consumer response on such a limited schedule. Surely these aircraft can be put to better use on deepening the frequency of existing core domestic routes?
The CDG-BHX on a daily frequency is a good addition but as to why they've launched 4x weekly CDG-SEN over a STN service I will never know! I expect a lot of backlash from that comment, but I think I've always given fair and realistic contribution here. SEN does well on the bucket and spade, leisure routes (it just needs quite a few more of them) and I'm sure the AMS-SEN service will attract enough of a local catchment in addition to their core London schedule. They're massively restricting their potential market on CDG though with this limited frequency SEN service. That's a route that should easily sustain at least a daily STN frequency. Also surprised GVA hasn't yet returned for winter to either SEN or STN.
In Winter Easyjet have, on some days, 10 flights + per day between Luton - Geneva. You think with that appetite there would be some market from SEN or STN.
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Indeed there is a market from SEN but flights would likely start in December so time yet for an announcement.
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STN have x13 EZY flights today whereas SEN has.....1 and just 1 tomorrow. Sums things up on how far down the pecking order things are for SEN.
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Just before COVID (Feb 2020) they were operating 4 flights on a Saturday between Stansted and Geneva.
They cancelled two of them on the day one particular Saturday - I wasn’t very happy when I found out one of those cancelled flights was my flight home.
Bewildered passengers and families at GVA airport wandering around trying to work out how they would get home - several other UK EZY flights had also been cancelled. Other UK airlines were operating normally.
EJU have secured slots at DUB according to the below:
https://aviationsourcenews.com/airli...ublin-ireland/
Brave, considering RYR chased them out of ORK and SNN with extreme prejudice last time they served Ireland. RYR did the same to Wizz also. One to watch....
https://aviationsourcenews.com/airli...ublin-ireland/
Brave, considering RYR chased them out of ORK and SNN with extreme prejudice last time they served Ireland. RYR did the same to Wizz also. One to watch....
If Easyjet are going to fly to Dublin and minimise the risk of an aggressive fare war, I'm thinking an airport where Easyjet has a dominant presence in terms of LCCs, Ryanair has no presence, and airport fees are sufficiently high to make Ryanair think twice about whether they really want to open a new airport station just out of spite while signalling to other expensive airports that Ryanair will actually pay high airport fees if it really has to and destroying Ryanair's negotiating argument in future. Ideally also an airport with strong winter demand and limited spare slot capacity at peak times for new flights in winter to ensure Easyjet get a chance to establish the route without any further competition beyond what already exists. If there is a locally dominant non-LCC airline, it would be preferable if it has a high cost base and is known for charging high fares, giving Easyjet a clear run. It would also be helpful if any leisure demand originating out of Dublin was aimed at holidays rather than VFR, so encouraging sales via easyJet Holidays - again something on which Ryanair cannot compete. Even better if the city was a strong centre for business and finance, making it harder for Ryanair to pick up late booking high fare corporate travellers.
Maybe somewhere like Geneva ? Or, with a lower chance, Munich / Zurich ?
Maybe somewhere like Geneva ? Or, with a lower chance, Munich / Zurich ?
Last edited by davidjohnson6; 11th Jun 2023 at 09:17.
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Just wondering if the fact it's down as EJU rule out Switzerland? Aren't Geneva based aircraft under their Swiss operation and would they be listed as Easyjet Europe on ACL?
Last edited by cavokblues; 11th Jun 2023 at 12:13.
Many Easyjet out of Geneva are operated by EasyJet Europe Airline GmbH. Now they admittedly don't have a base in Madrid but I don't see why it would preclude them operating this destination ? Easyjet is flying to other Spanish destination out of Geneva (and actually will be reinstating Madrid by Oct 23, so I guess it was just down to having a more lucrative way of using their resources. Interesting).