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Old 18th Apr 2023, 11:38
  #392 (permalink)  
Albert Hall
 
Join Date: Mar 2004
Location: Dorset
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Wonder if someone can answer a question - I may be being slightly naive here - but easyJet reported this morning that easyJet Holidays was "80% sold for the summer". If you are a conventional tour operator with a fixed number of air seats and contracted hotel beds, it's easy to say we're X% sold. If you are buying in air seats on demand and hotels on demand, you don't have the same fixed capacity against which to measure your sales and make such a statement. So when they say "80% sold", the question is 80% of what? Their targets? And if so, shouldn't they be saying so, to ensure that the statement can't be misleading to the market? Apologies in advance if I've missed something important here - but if I have, grateful if someone could point it out!
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