EasyJet-6
Interesting article about Easyjet in Italian - Google Translate works well
https://italiavola.com/2022/11/30/ea...sceglie-altro/
The core of the article is that Easyjet's attempt to attract business travellers by adding capacity to business-centric routes, apart from UK domestic, has not met the success desired. Easyjet's average fare remains low between October and June - average fares peak significantly in July, August and (less so) September. Yes, fares at Easter and Xmas spike for a week or so, but that happens with all airlines. Thus, Easyjet remains a (rather seasonal) leisure airline.
I wasn't aware that May and June was quite so disappointing.. but the obvious question is then what should Easyjet's senior management do next in terms of strategy, particularly as they can't win on CASK against Ryanair and have not been able to attract enough business travellers from IAG/AF-KL/LH to significantly affect revenues. Trying to be a clone of Jet2 or TUI is unlikely to succeed without clear differentiation
There's more analysis (I'm guessing many have already seen this) on Easyjet, Norwegian, Ryanair and Wizz at
https://www.gridpoint.consulting/blo...-european-lccs
The full year results presentation is at
https://corporate.easyjet.com/~/medi...esentation.pdf
Before anyone decides I'm an Easyjet-hater.... I'm not. I've been a flight club member (yes, the invite-only loyalty scheme) since 2016 and flown with Easyjet over 250 times
https://italiavola.com/2022/11/30/ea...sceglie-altro/
The core of the article is that Easyjet's attempt to attract business travellers by adding capacity to business-centric routes, apart from UK domestic, has not met the success desired. Easyjet's average fare remains low between October and June - average fares peak significantly in July, August and (less so) September. Yes, fares at Easter and Xmas spike for a week or so, but that happens with all airlines. Thus, Easyjet remains a (rather seasonal) leisure airline.
I wasn't aware that May and June was quite so disappointing.. but the obvious question is then what should Easyjet's senior management do next in terms of strategy, particularly as they can't win on CASK against Ryanair and have not been able to attract enough business travellers from IAG/AF-KL/LH to significantly affect revenues. Trying to be a clone of Jet2 or TUI is unlikely to succeed without clear differentiation
There's more analysis (I'm guessing many have already seen this) on Easyjet, Norwegian, Ryanair and Wizz at
https://www.gridpoint.consulting/blo...-european-lccs
The full year results presentation is at
https://corporate.easyjet.com/~/medi...esentation.pdf
Before anyone decides I'm an Easyjet-hater.... I'm not. I've been a flight club member (yes, the invite-only loyalty scheme) since 2016 and flown with Easyjet over 250 times
Last edited by davidjohnson6; 30th Nov 2022 at 21:58.
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Interesting article about Easyjet in Italian - Google Translate works well
https://italiavola.com/2022/11/30/ea...sceglie-altro/
The core of the article is that Easyjet's attempt to attract business travellers by adding capacity to business-centric routes, apart from UK domestic, has not met the success desired. Easyjet's average fare remains low between October and June - average fares peak significantly in July, August and (less so) September. Yes, fares at Easter and Xmas spike for a week or so, but that happens with all airlines. Thus, Easyjet remains a (rather seasonal) leisure airline.
I wasn't aware that May and June was quite so disappointing.. but the obvious question is then what should Easyjet's senior management do next in terms of strategy, particularly as they can't win on CASK against Ryanair and have not been able to attract enough business travellers from IAG/AF-KL/LH to significantly affect revenues. Trying to be a clone of Jet2 or TUI is unlikely to succeed without clear differentiation
There's more analysis (I'm guessing many have already seen this) on Easyjet, Norwegian, Ryanair and Wizz at
https://www.gridpoint.consulting/blo...-european-lccs
The full year results presentation is at
https://corporate.easyjet.com/~/medi...esentation.pdf
Before anyone decides I'm an Easyjet-hater.... I'm not. I've been a flight club member (yes, the invite-only loyalty scheme) since 2016 and flown with Easyjet over 250 times
https://italiavola.com/2022/11/30/ea...sceglie-altro/
The core of the article is that Easyjet's attempt to attract business travellers by adding capacity to business-centric routes, apart from UK domestic, has not met the success desired. Easyjet's average fare remains low between October and June - average fares peak significantly in July, August and (less so) September. Yes, fares at Easter and Xmas spike for a week or so, but that happens with all airlines. Thus, Easyjet remains a (rather seasonal) leisure airline.
I wasn't aware that May and June was quite so disappointing.. but the obvious question is then what should Easyjet's senior management do next in terms of strategy, particularly as they can't win on CASK against Ryanair and have not been able to attract enough business travellers from IAG/AF-KL/LH to significantly affect revenues. Trying to be a clone of Jet2 or TUI is unlikely to succeed without clear differentiation
There's more analysis (I'm guessing many have already seen this) on Easyjet, Norwegian, Ryanair and Wizz at
https://www.gridpoint.consulting/blo...-european-lccs
The full year results presentation is at
https://corporate.easyjet.com/~/medi...esentation.pdf
Before anyone decides I'm an Easyjet-hater.... I'm not. I've been a flight club member (yes, the invite-only loyalty scheme) since 2016 and flown with Easyjet over 250 times
What I believe easyJet would claim on the holidays front is a couple of things - 1) They currently have more depth in the beach network and are the biggest operator to Greece (which is doing really well in the UK market). 2) They have a lower cost, more simple operation on the packages side i.e. no reps etc - so for people looking just for the simplicity. Not too dissimilar to BA hols.
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2 new routes from Paris Beauvais
Nice 2pw (27/03/2023)
Milan MXP 4pw (07/04/2023)
https://www.courrier-picard.fr/id367...rt-de-beauvais
Nice 2pw (27/03/2023)
Milan MXP 4pw (07/04/2023)
https://www.courrier-picard.fr/id367...rt-de-beauvais
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2 new routes from Paris Beauvais
Nice 2pw (27/03/2023)
Milan MXP 4pw (07/04/2023)
https://www.courrier-picard.fr/id367...rt-de-beauvais
Nice 2pw (27/03/2023)
Milan MXP 4pw (07/04/2023)
https://www.courrier-picard.fr/id367...rt-de-beauvais
The no-short-flights-in-France policy has ended up utterly pointless and all about political greenwash.
It's only for cases where the train is under 2.5 hours. The French Govt wanted to give an exception where the flight is mainly connecting pax (e.g. for routes like Paris CDG to Lyon on Air France) but the EU decided this was anti-competitive and forced the French to drop the AirFrance-is-exempt clause. Routes from Lyon, Rennes and Nantes to CDG are not suspended because the EU considers the rail service not to be good enough. Thus the only routes which are now banned are from Paris ORY to Lyon, Rennes and Nantes - all routes which have already been closed. and I imagine the French Govt will ensure that SNCF doesn't make Lyon-CDG too good because it'll destroy a chunk of Air France's feed at CDG. The policy is only temporary and will be reviewed in 3 years time
It's only for cases where the train is under 2.5 hours. The French Govt wanted to give an exception where the flight is mainly connecting pax (e.g. for routes like Paris CDG to Lyon on Air France) but the EU decided this was anti-competitive and forced the French to drop the AirFrance-is-exempt clause. Routes from Lyon, Rennes and Nantes to CDG are not suspended because the EU considers the rail service not to be good enough. Thus the only routes which are now banned are from Paris ORY to Lyon, Rennes and Nantes - all routes which have already been closed. and I imagine the French Govt will ensure that SNCF doesn't make Lyon-CDG too good because it'll destroy a chunk of Air France's feed at CDG. The policy is only temporary and will be reviewed in 3 years time
Easyjet to finally get use of "their" terminal back at Milan Malpensa after 3 years
https://italiavola.com/2023/02/02/se...1-maggio-2023/
https://italiavola.com/2023/02/02/se...1-maggio-2023/
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Wonder if someone can answer a question - I may be being slightly naive here - but easyJet reported this morning that easyJet Holidays was "80% sold for the summer". If you are a conventional tour operator with a fixed number of air seats and contracted hotel beds, it's easy to say we're X% sold. If you are buying in air seats on demand and hotels on demand, you don't have the same fixed capacity against which to measure your sales and make such a statement. So when they say "80% sold", the question is 80% of what? Their targets? And if so, shouldn't they be saying so, to ensure that the statement can't be misleading to the market? Apologies in advance if I've missed something important here - but if I have, grateful if someone could point it out!
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Aware of the ATOL situ and I guess it is probably the most likely answer to my question. I just wonder why easyJet make a statement of 80% sold without saying 80% of what - it could be ATOL bonded capacity, it could be an internal sales target ... it just seems like a meaningless statistic in its current form.
It's an impressive sounding number and might encourage anybody dithering to get in quick before they are all gone! The issue is more with the journalists who just repeat the statements without asking the question
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The "Add More Flights +" link in the pricing pane now attempts to direct the traveller to book via Worldwide by easyJet (Dohop) rather than have multiple sectors on the same PNR
Want to add more flights?
If you want to add more flights you can do so via Worldwide, or alternatively you are able to do multiple separate bookings on easyjet.com at no extra cost.Join Date: Mar 2004
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Sorry, but a £400m winter loss is a dismal performance. And this (and previous) performance shows in their share price - easyJet shares have lost two thirds of their value since pre-pandemic where Ryanair and Wizz are both at around 10-15% lower.
The winter results show an £11 loss for every seat they flew, and they're reporting an 87.5% load factor - so with not a lot of room for improvement on load factor, their revenue management and cost base is the problem here. For every £1 it cost them to produce a seat, they took in 86p in revenue.
The unrelenting focus on holidays - which should be making a bloody profit given that it apparently doesn't pay the airline for bags and allocated seats given away in every holiday - is a story being frequently used to deflect from some really poor underlying management of what was once a really good business.
The winter results show an £11 loss for every seat they flew, and they're reporting an 87.5% load factor - so with not a lot of room for improvement on load factor, their revenue management and cost base is the problem here. For every £1 it cost them to produce a seat, they took in 86p in revenue.
The unrelenting focus on holidays - which should be making a bloody profit given that it apparently doesn't pay the airline for bags and allocated seats given away in every holiday - is a story being frequently used to deflect from some really poor underlying management of what was once a really good business.