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Old 30th Nov 2022, 20:30
  #382 (permalink)  
davidjohnson6
 
Join Date: Sep 2008
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Interesting article about Easyjet in Italian - Google Translate works well
https://italiavola.com/2022/11/30/ea...sceglie-altro/

The core of the article is that Easyjet's attempt to attract business travellers by adding capacity to business-centric routes, apart from UK domestic, has not met the success desired. Easyjet's average fare remains low between October and June - average fares peak significantly in July, August and (less so) September. Yes, fares at Easter and Xmas spike for a week or so, but that happens with all airlines. Thus, Easyjet remains a (rather seasonal) leisure airline.

I wasn't aware that May and June was quite so disappointing.. but the obvious question is then what should Easyjet's senior management do next in terms of strategy, particularly as they can't win on CASK against Ryanair and have not been able to attract enough business travellers from IAG/AF-KL/LH to significantly affect revenues. Trying to be a clone of Jet2 or TUI is unlikely to succeed without clear differentiation

There's more analysis (I'm guessing many have already seen this) on Easyjet, Norwegian, Ryanair and Wizz at
https://www.gridpoint.consulting/blo...-european-lccs

The full year results presentation is at
https://corporate.easyjet.com/~/medi...esentation.pdf

Before anyone decides I'm an Easyjet-hater.... I'm not. I've been a flight club member (yes, the invite-only loyalty scheme) since 2016 and flown with Easyjet over 250 times

Last edited by davidjohnson6; 30th Nov 2022 at 21:58.
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