Originally Posted by
davidjohnson6
Interesting article about Easyjet in Italian - Google Translate works well
https://italiavola.com/2022/11/30/ea...sceglie-altro/
The core of the article is that Easyjet's attempt to attract business travellers by adding capacity to business-centric routes, apart from UK domestic, has not met the success desired. Easyjet's average fare remains low between October and June - average fares peak significantly in July, August and (less so) September. Yes, fares at Easter and Xmas spike for a week or so, but that happens with all airlines. Thus, Easyjet remains a (rather seasonal) leisure airline.
I wasn't aware that May and June was quite so disappointing.. but the obvious question is then what should Easyjet's senior management do next in terms of strategy, particularly as they can't win on CASK against Ryanair and have not been able to attract enough business travellers from IAG/AF-KL/LH to significantly affect revenues. Trying to be a clone of Jet2 or TUI is unlikely to succeed without clear differentiation
There's more analysis (I'm guessing many have already seen this) on Easyjet, Norwegian, Ryanair and Wizz at
https://www.gridpoint.consulting/blo...-european-lccs
The full year results presentation is at
https://corporate.easyjet.com/~/medi...esentation.pdf
Before anyone decides I'm an Easyjet-hater.... I'm not. I've been a flight club member (yes, the invite-only loyalty scheme) since 2016 and flown with Easyjet over 250 times
What I believe easyJet would claim on the holidays front is a couple of things - 1) They currently have more depth in the beach network and are the biggest operator to Greece (which is doing really well in the UK market). 2) They have a lower cost, more simple operation on the packages side i.e. no reps etc - so for people looking just for the simplicity. Not too dissimilar to BA hols.