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Old 23rd Aug 2009, 15:14
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aer lingus in the future. . ..

looking at the global meltdown wherein only the strong survive the only option is to have aer lingus concentrate on the long routes , fly to asia as well and be supported by ryanair in the shorthaul routes
a merger /code share initially is the only solution
nobody likes mergers but today nobody can do without them
competition is good but today frail airlines cannot afford to compete
companies with strong capital bases as well as strong customer bases will only survive
like germany , france or great britain have strong in coming loads ,(tourists) as well as huge amount of powerful local companies who trade and ensure alot of their people travel plus a huge population who love travelling ireland lacks the above so we have to be limited in our goals and aims
in my opinion the combination ensures the first part but for the latter more routes have to be added wherein sixth freedom rights can be used
aviation is becoming low cost throughout the world just as even ek launches low cost products but without deep ddeep pockets survival ahead looks difficult
lh nor af are intertested and with a big chunk of shares with a competitor no middle east airline can enter unless there is a three way merger i.e. ryanair, aerlingus and the airline
the end game is but anybodies imagination
its just getting the best deal for the employees, shareholders and accepting the obvious
it is better to have a short term loss inorder to get a long term gain
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Old 27th Aug 2009, 06:24
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Half year results (Jan to June 2009)

Half Yearly Report - London Stock Exchange
  • Loss after tax: € 73.9 million (last year: loss of € 21.6 million)
  • "net cash of €439.6m at 30 June 2009 (30 June 2008: €802.6m)"
  • "Total revenue declined 12.2% to €555.0m (2008: €631.8m)"
  • "Average fare for the period declined by 17.1% on 2008, being a 13.1% fall on average short haul fare and an 18.5% fall on average long haul fare"
  • "Non-fuel operating costs down 5.1% to €458.4m (2008: €482.8m)"
  • "Further reductions in capacity are planned for Winter 09/10, with seat capacity on short haul routes from Dublin reducing by 14% and seat capacity on long haul routes reducing by 24%"
  • "Undertaking an exhaustive and wide-ranging examination of Aer Lingus' operations and commercial focus to institute future and sustained profitability."
  • "The group made redundancy payments of €96.8m during the period."
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Old 27th Aug 2009, 08:14
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Not a real shock as forecast of their performance and cash position pretty close to where I figured they would end up.

Their cash position forecast in March was to be between €400-430 Million at year end, they have already hit that position and worse is to come.

Expected redundancies will follow once new guy is installed with a massive outlay of cash.

Ryananir and Michael O'Leary's support for Irish Govt in Lisbon referenda is a ball from the left and he doesn't do thing for nothing so will expect a payback if referenda passes.
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Old 27th Aug 2009, 08:25
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At least one thing FR and EI agree on:

Quote from Mr. Barrington:
'Our results have also been adversely affected by the imposition of the €10 passenger departure tax in Ireland, which we believe is very short sighted and counter productive in the current, very difficult conditions being faced by airlines and by the Irish business and tourism sectors,' Mr Barrington added.
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Old 27th Aug 2009, 10:13
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Do yous think EI are being aggressive enough at Belfast and Gatwick? I lived in Belfast for a while and found Ryanair, Easyjet and Midland have much more adverts around the city. I didn't get a feel for EI's presence there. I can only suspect the same in true in Gatwick. Not saying they should spend loads of money to gain that publicity but maybe they could be cleverer to gain publicity. I reckon the aircraft should be used for adverts to show where they fly; paint monuments on the empanage or whatever. They should have more aggressive promotions that catch the eye in the media.... Have a twist on the promotions that get peoples' attention....
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Old 27th Aug 2009, 10:31
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Aer Lingus had a very large advertising campaign in London for the Gatwick base, there was the 999 nudes publicity stunt, TV adverts which ran for a month in March before stopping in April and starting again in May. During this they also had a print campaign with adverts in newspapers, billboards and on many bus stops around London and the surrounding areas. Aer Lingus currently sponsor the Capital Breakfast radio show which is listened to by around 50,000 people. The print adverts are still running at the moment, they have them in local papers such as The Metro, Evening Standard, London Lite and even more local papers such as the Crawley observer, Harrow Observer and so on.

I haven't heard of many TV adverts in Belfast but I have seen billboards for major sales, radio adverts and a print campaign. Aer Lingus sponsored the Belfast City marathon and also have a schools art competition every year which gets their name out there.

I do agree that more should be done though, the Aer Lingus brand is strong in Ireland and with Irish communities in other nations but with everyone else they are probably unheard of so it's important their brand is put out there. They've done a decent job with London but that's just the start really.
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Old 27th Aug 2009, 11:24
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Working on assumption of continued decreases in fare and a redundancy program similar to one that just happened then its a big problem.

€125 plus Million forecast on redundancy for 2010 announced 2009 plus €70-80 Million to compensate for Operating losses in 2009 then available cash starts to get to sub €250 Million at which point banks start to become worried on Airlines ability to survive.

Forecasting no real recovery until 2011 means cash burn continues in 2010.

They may survive but little cash to pay for expansion.
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Old 27th Aug 2009, 12:37
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Looks like the way is being paved for a 3rd attempt at a Ryanair take-over:-

http://europeaninvestor.com/SiteFile...anyCode=ie-rya

Aer Lingus losses raise prospect of Ryanair deal | Deals | Reuters

MoL has also joined the vote Yes campaign, maybe part of a government deal to save Ireland.
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Old 27th Aug 2009, 12:41
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There have been some not insignificant trades in Aer Lingus shares in the last couple of days. They're up 5% today even after what I considered slightly disappointing results (abou 5-10 million wider than I anticipated) and were also up yesterday.

I'm not sure Ryanair are allowed to buy at the moment, but even if they aren't someone seems to be gambling on another bid.
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Old 27th Aug 2009, 13:13
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Bearcat, This was only in the Indo on Sunday. It was the usual rehash of old news and facts painting the usual biased opinion. Nothing new there at all, but interesting that you didn't give the reference.
Burble

I agreed with Bearcat's viewpoint and after results it seems clearly that the Bloxham statement was accurate.
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Old 27th Aug 2009, 13:16
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There have been some not insignificant trades in Aer Lingus shares in the last couple of days. They're up 5% today even after what I considered slightly disappointing results (abou 5-10 million wider than I anticipated) and were also up yesterday.

I'm not sure Ryanair are allowed to buy at the moment, but even if they aren't someone seems to be gambling on another bid.
Correct Ryanair are pretty much at their limit in terms of buying and any purchase automatically triggers another bid and would have to be disclosed.

It can't even be a group acting on behalf (term is In Concert) with Ryanair in buying up shares as that is illegal following Guinness / Distilllers takeover.

Potentially its a few hedge funds taking a position.
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Old 28th Aug 2009, 21:09
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Racedo has 135 anti-Aer Lingus posts on thread alone.

Are you paid by the letter or the word?

His posts shouldn't be taken seriously.
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Old 28th Aug 2009, 22:19
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Racedo has 135 anti-Aer Lingus posts on thread alone.

Are you paid by the letter or the word?

His posts shouldn't be taken seriously.
http://www.pprune.org/airlines-airpo...ml#post4395007

Right and Aer Lingus are better capitalised than Ryanair or so you claiming a year ago.

Yup let people make up their own mind, funny that I was suggesting EI burning through their cash and getting abused for it, pretty clear who was closer to reality.
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Old 29th Aug 2009, 12:55
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Racedo has 135 anti-Aer Lingus posts on thread alone.

Are you paid by the letter or the word?

His posts shouldn't be taken seriously.
It's an obsession or overtime. One or the other.
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Old 29th Aug 2009, 19:15
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Remember Ryanair assigns staff members to patrol these boards to defend against anti Ryanair sentement and and for more malevolant purposes (rumour mongering, 'disingenouos' advertising etc etc).
Most are easily identified (ahem!) but some others take a little longer to 'smoke out'......
Unlike your good self I have never taken a Shilling from Ryanair.

As for on Aer Lingus, funny my forecast about they losing lots of money and burning through cash is proving so accurate.
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Old 30th Aug 2009, 09:05
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Sorry racedo, I just don't believe you. You constantly monitor this site and seize every opportunity to run EI and EI crews down. Your agenda is clear and your denial of same shows what a disingenuous creation you are. Every airline operating into and out of Ireland/UK is "burning cash" where capacity was set in a boom and where now every airline is just fighting for market share. EI is going to restructure now I should be more concerned with FR if I were you. Loosing millions of pounds annually, now with the public abandoning the brand in existing markets and where low moral and high staff turn can only lead one way.
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Old 30th Aug 2009, 09:43
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EI is going to restructure now I should be more concerned with FR if I were you. Loosing millions of pounds annually, now with the public abandoning the brand in existing markets and where low moral and high staff turn can only lead one way.
Burble

I leave the crews alone.

As for EI restructing just how is this going to be paid for ?

EI already spend €100M on last years cull and that was when they had €800M in the bank.

They now have €400 M and are still burning through it.......Not sure how I can be slagging them off as this is what EI own management are stating as FACT.

As for people abandoning the FR brand, not sure where the evidence is that states that.
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Old 30th Aug 2009, 10:13
  #2158 (permalink)  
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SBP rumour on survival plan:

Aer Lingus prepares tough survival plan | The Post

Not major surprises there; surely the time is ripe to tear up the traditional long haul model - sure, have a premium cabin, but something along the lines of Air Asia Express or Jetstar.

Part of EI's problem on long haul is that it's always been a follower; it doesn't have the feed and it always seems (fairly or unfairly) to be way behind the curve; a smaller carrier - and EI is still among the smaller t/a carriers - should be in a position to be a leader, whereas in fact, most large carriers are way ahead of EI in terms of product development. Is anyone at EI really surprised at the poor t/a load in J class, when their frequent flyer programme is so poor?

Message: stop being half hearted about long haul; if you're going to do it, do right. Dare to be different; be a leader. Be aggressive, be innovative. Otherwise, get out of it altogether.
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Old 30th Aug 2009, 13:38
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Gatwick

Has anybody any info. on how Gatwick is going for EI? Even from just travelling with them and seeing the loads would any of you say it's picking up for them there?

Can't speak highly enough of EI's website. I think it's very user friendly. Just noticed that they tell you how many seats are left at a particular price if there are only a few seats left at that price.
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Old 30th Aug 2009, 14:40
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Here's some information from the half year results presentation.

http://i104.photobucket.com/albums/m...eiresults3.jpg

In June 09 Aer Lingus had a 21% market share on the Gatwick-Malaga route and 16% of the Gatwick-Faro route. The average load factor in June was 68% and they have a 24% market share overall at Gatwick.

Aer Lingus seem pleased with what they're seeing at Gatwick and Belfast, it's unlikely that either are making money as Gatwick is still very new and will be maturing for some time to come while Belfast has had a turbulent start and has only now started to look in shape but the lower cost bases they have at both these bases and the fact that things will start to improve in the UK long before they do in Ireland will mean that both bases are positioned for growth.

Enda Cornielle went as far to say:

‘‘There are options on where we will put our aircraft - such as moving some to Belfast and Gatwick as these bases are performing well and the UK is expected to come out of recession quicker than Ireland. We have already done this with two planes."

Aer Lingus prepares tough survival plan | The Post

Now take this all with a pinch of salt as Aer Lingus might be exaggerating how well they are doing in order to back up their threat to unions about moving aircraft out of the Republic and into the UK bases.
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