aer lingus in the future. . ..
looking at the global meltdown wherein only the strong survive the only option is to have aer lingus concentrate on the long routes , fly to asia as well and be supported by ryanair in the shorthaul routes
a merger /code share initially is the only solution
nobody likes mergers but today nobody can do without them
competition is good but today frail airlines cannot afford to compete
companies with strong capital bases as well as strong customer bases will only survive
like germany , france or great britain have strong in coming loads ,(tourists) as well as huge amount of powerful local companies who trade and ensure alot of their people travel plus a huge population who love travelling ireland lacks the above so we have to be limited in our goals and aims
in my opinion the combination ensures the first part but for the latter more routes have to be added wherein sixth freedom rights can be used
aviation is becoming low cost throughout the world just as even ek launches low cost products but without deep ddeep pockets survival ahead looks difficult
lh nor af are intertested and with a big chunk of shares with a competitor no middle east airline can enter unless there is a three way merger i.e. ryanair, aerlingus and the airline
the end game is but anybodies imagination
its just getting the best deal for the employees, shareholders and accepting the obvious
it is better to have a short term loss inorder to get a long term gain