SBP rumour on survival plan:
Aer Lingus prepares tough survival plan | The Post
Not major surprises there; surely the time is ripe to tear up the traditional long haul model - sure, have a premium cabin, but something along the lines of Air Asia Express or Jetstar.
Part of EI's problem on long haul is that it's always been a follower; it doesn't have the feed and it always seems (fairly or unfairly) to be way behind the curve; a smaller carrier - and EI is still among the smaller t/a carriers - should be in a position to be a leader, whereas in fact, most large carriers are way ahead of EI in terms of product development. Is anyone at EI really surprised at the poor t/a load in J class, when their frequent flyer programme is so poor?
Message: stop being half hearted about long haul; if you're going to do it, do right. Dare to be different; be a leader. Be aggressive, be innovative. Otherwise, get out of it altogether.