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Old 13th Nov 2016, 17:01
  #3101 (permalink)  
 
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That's a very realistic assessment. Slick and effective marketing in the overseas destinations will be essential.
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Old 13th Nov 2016, 17:25
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Daily Mail (yes, I know) reports that CityJet will operate to 18 destinations from April, adding 600k pax.
TRADERS TIPS: City insiders say buy haulage firm Stobart but sell value retailer B&M | Daily Mail Online
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Old 13th Nov 2016, 18:55
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This was announced way back last month. Why are you reading the daily mailicious? Nobody will take you seriously.
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Old 13th Nov 2016, 19:28
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Good Lord - what strange comments about the Daily Mail. I think it is rather more representative of the average UK person than some of the left-wing rags that soil our news-stands. Just compare the Mail sales figures with some of these chip-paper left-wing publications.
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Old 13th Nov 2016, 20:25
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Yes worryingly people believe everything they read in the daily fail.
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Old 13th Nov 2016, 21:45
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The Daily Mail is owned by a trust whose chair and controlling shareholder is Viscount Rothermere. It's no longer the most reliable or balanced newspaper around, for example calling three High Court judges enemies of the people was simply ignorant of our law and constitution. It always seems to be furious about something. In the past it showed a strong interest and support for aviation and it has championed some good causes such as its pursuit of the murderers of Steven Lawrence. EssexMan61 is, sadly, probably right that it is representative of a certain sort of UK person, but it is anathema to certain others. Our views of the merits of this rather unpleasant newspaper aren't relevant on a forum discussing Southend Airport so let's leave it at that.
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Old 13th Nov 2016, 21:58
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Well at least it's not longer actively and openly supporting fascists.
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Old 14th Nov 2016, 11:12
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Originally Posted by 01475
Well at least it's not longer actively and openly supporting fascists.
Just wait....
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Old 14th Nov 2016, 16:09
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Anything is better than the Guardian. I totally agree with Pat Byrne, inbound traffic can definitely add to profit, but educating folk living abroad is costly as far as media and advertising is concerned.
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Old 14th Nov 2016, 17:53
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Educating the Normandie public was very effectively done by CFR who had the advantage of having the full resources of the Chamber of Trade & Commerce who also hold the management contract for the airport. The cost of doing so was still substantial however.

I recall that for one of the early months of the SEN-CFR-SEN flights the mix was 40% UK and 60% French pax (taken from passport details). That obviously doesn't automatically mean that exactly 60% of traffic was inbound to UK but I think it gives a fair indication.
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Old 14th Nov 2016, 18:14
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Need to replicate the CFR efforts then. Even then, if I recall correctly, the route was a slow burner and only achieved regular useful LFs after several months.
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Old 14th Nov 2016, 18:26
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I wish Cityjet well at Southend, but if they are going to launch even 12 out of 18 new routes for April, surely it's time to get on with saying where they are going to fly, publish a timetable and put tickets on sale ?
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Old 14th Nov 2016, 19:56
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If the unthinkable happened and Cityjet did not do well out of Southend then Southend would have a bleak future. Last chance saloon comes to mind.
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Old 14th Nov 2016, 23:32
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The more time passes without advertising or even any flight details the more I worry they are going to do a Cambridge again. I am convinced their Cambridge flights would have worked much better if they hadn't been started at a few week's notice and without anyone being told about them.
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Old 15th Nov 2016, 05:13
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They could even change their minds........
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Old 15th Nov 2016, 08:39
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Originally Posted by LTNman
If the unthinkable happened and Cityjet did not do well out of Southend then Southend would have a bleak future. Last chance saloon comes to mind.
'Tis better to have loved and lost than never to have loved at all.'

What's the alternative? Stagnation I guess. Cityjet do seem to throw their toy (aeroplanes) out of the pram if things don't go to plan, but the Stobart link surely means they will give this venture a fair shot.

I note Cityjet have dropped that nice aerial pic of the Shard from their homepage in favour of a map, to which SEN can be added.
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Old 15th Nov 2016, 22:05
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I know CityJet have stated April, but whats to stop them putting the launch back by a month? Some media reported Summer 17 as the start period which is not until June.
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Old 15th Nov 2016, 22:49
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Could summer 2017 just be a journalist not realising that many airlines consider summer 2017 to start on or around 26 March 2017 ?
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Old 16th Nov 2016, 03:36
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The real problem with Cityjet is that 7 months later they still have nothing to do with their SSJs. I know of very few successful airlines that take delivery of brand new planes and just fly them on the odd charter flight for months (+ the short Finnair contract).

I am not convinced SEN is part of a strategy or throwing another dart at the board.

There is clearly still some space in Europe for a low cost operating linking secondary/secondary markets and secondary/tertiary markets (think Volotea). I am not sure Cityjet is that airline.
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Old 16th Nov 2016, 06:05
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Looking at the arrivals/departure boards today just wonder if it is economicaly viable to be open - first scheduled arrival 16.45!
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