BMI REGIONAL-2
Join Date: Oct 2000
Location: UK
Posts: 524
Likes: 0
Received 0 Likes
on
0 Posts
I really do wish them well. I had a lot of respect for them in their previous Business Air guise, and when, as bmir, they offered me a job shortly before 9/11, they really tried to fight their (and our) corner against the recruitment ban/redundancy plan imposed by bmi as they actually needed crew. Alas our courses were cancelled but I've always maintained a respect for bmir, long may they succeed.
Thread Starter
Join Date: Apr 2008
Location: United Kingdom
Posts: 102
Likes: 0
Received 0 Likes
on
0 Posts
Saw similar at ABZ on Friday. Had the same image as the front page of website with list of destinations at bottom. It's more the early part of re-branding and awareness rather than an out and out sell. Had a good mate who worked for some major corporate branding firms and there is quite a definite process when rebranding a company, getting the strapline and corporate image/brand out there is just the first steps of a campaign.
Not seen any ads at all , not even for the new Manchester - Antwerp which starts in 19 days time. Even the Manchester Airport web site new routes page, does not carry any info about it (Whereas when EZY announced MAN-KEF last week, info appeared on there within 24 hours)
Join Date: May 2011
Location: IOM
Posts: 967
Likes: 0
Received 0 Likes
on
0 Posts
Conveniently, I was out on my bike this morning putting some miles in and suffered a puncture just as I was approaching a BMIR billboard. I will also add:
1) This billboard was in Blackley, Manchester - hardly the place to advertise 'streamlined for business' flights.
2) It tells you absolutely nothing other than the 30 minute check-in and free food
3) Flights aren't even bookable through bmiregional.com yet
Here goes: (will probably need resizing)
1) This billboard was in Blackley, Manchester - hardly the place to advertise 'streamlined for business' flights.
2) It tells you absolutely nothing other than the 30 minute check-in and free food
3) Flights aren't even bookable through bmiregional.com yet
Here goes: (will probably need resizing)
Last edited by JSCL; 11th Oct 2012 at 12:16.
Join Date: Nov 2007
Location: UK
Posts: 137
Likes: 0
Received 0 Likes
on
0 Posts
Good to see a photo of one, thanks.
On your point about bookings.
Although the BMIr site is not fully independant of flybmi.com, you can book through www.bmiregional.com as the link takes you to flybmi.com
In the next few days www.bmiregional.com will become fully operational with no need to link back to flybmi.
I think this round of advertising is purely about getting the name, and brand out there again.
On your point about bookings.
Although the BMIr site is not fully independant of flybmi.com, you can book through www.bmiregional.com as the link takes you to flybmi.com
In the next few days www.bmiregional.com will become fully operational with no need to link back to flybmi.
I think this round of advertising is purely about getting the name, and brand out there again.
Join Date: Oct 2000
Location: UK
Posts: 524
Likes: 0
Received 0 Likes
on
0 Posts
The Leeds business community have been royally messed around by Flybe since the closure of the LBA base in 2001 and the resultant scheduling problems. Maybe bmi Regional could ressurect LBA-BHD, (with the aircraft based at LBA, not BHD as it is now) which was once Jersey European's most profitable route.
Join Date: Mar 2012
Location: Midlands
Posts: 16
Likes: 0
Received 0 Likes
on
0 Posts
Expect Bmi Regional to come back in a big way. The whole game is changing rapidly and they way people choose to travel will too. I wouldn't be too concerned over any negative comments posted on here either because with all due respect, I'm sure the vast majority of people who chose to fly BMIR are not PPRuNe viewers.
Comfort, speed, reliability and punctuality. These are the key strengths of the company and it's very much what the fare paying public need. With that I'm quite certain these sorts of services will be widely available to customers on a wider range of routes in the not to distant future.
Welcome on board! Oh, did I mention we're Streamlined for Business?
MP
Comfort, speed, reliability and punctuality. These are the key strengths of the company and it's very much what the fare paying public need. With that I'm quite certain these sorts of services will be widely available to customers on a wider range of routes in the not to distant future.
Welcome on board! Oh, did I mention we're Streamlined for Business?
MP
Join Date: Dec 2007
Location: Edinburgh
Posts: 95
Likes: 0
Received 0 Likes
on
0 Posts
Would EDI - LUX work for BM? There are a lot of financial/investment links between the two which should be pretty high yielding. I work in the financial industry and there is definitely the demand just not enough for a 737/A320 which is probably where the Embraer's of BM would be ideal (plus LUX seems to be opening up to outside carriers now with EZY and VLG recently announcing flights there.
Expect Bmi Regional to come back in a big way. The whole game is changing rapidly and they way people choose to travel will too.
Comfort, speed, reliability and punctuality. These are the key strengths of the company and it's very much what the fare paying public need. With that I'm quite certain these sorts of services will be widely available to customers on a wider range of routes in the not to distant future.
