Good to see a photo of one, thanks.
On your point about bookings.
Although the BMIr site is not fully independant of flybmi.com, you can book through
www.bmiregional.com as the link takes you to flybmi.com
In the next few days
www.bmiregional.com will become fully operational with no need to link back to flybmi.
I think this round of advertising is purely about getting the name, and brand out there again.