Conveniently, I was out on my bike this morning putting some miles in and suffered a puncture just as I was approaching a BMIR billboard. I will also add:
1) This billboard was in Blackley, Manchester - hardly the place to advertise 'streamlined for business' flights.
2) It tells you absolutely nothing other than the 30 minute check-in and free food
3) Flights aren't even bookable through bmiregional.com yet
Here goes: (will probably need resizing)