BIRMINGHAM - 4
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Only the person who designs a logo actually knows what it represents.....Having said that, reading PK's explanation of it's representation.......I still don't see it......Rubbish....
Had he done it when the airport was thriving and making much money, with airlines gagging to get in, then it might have slipped by without too much comment...However, the sheer cost of it on the back of redundancies and cost cutting is ludicrous.
Had he done it when the airport was thriving and making much money, with airlines gagging to get in, then it might have slipped by without too much comment...However, the sheer cost of it on the back of redundancies and cost cutting is ludicrous.
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From the Times city diary today............
"As rebranding goes, it's one of the more optomistic we've encountered.
Birmingham airport is spending part of the £13 million for a new terminal on a slogan: "Hello World".
Will the world say "Hello Brum" as enthusiastically?"
Anyway surely the 'hello world' bit is tongue in cheek? Mr Kehoe is apparently not convinced BHX should extend its runway. I'd have expected the new slogan to be something like 'Hello That Part of the World Our Short Runway Allows Us to Reach'.
Apparently Mr Kehoe gave a lecture at Wolverhampton University last month entitled 'High Hopes in Hard Times'.
Hmm, I suspect many BHX people having a hard time have high hopes he soon moves on.
"As rebranding goes, it's one of the more optomistic we've encountered.
Birmingham airport is spending part of the £13 million for a new terminal on a slogan: "Hello World".
Will the world say "Hello Brum" as enthusiastically?"
Anyway surely the 'hello world' bit is tongue in cheek? Mr Kehoe is apparently not convinced BHX should extend its runway. I'd have expected the new slogan to be something like 'Hello That Part of the World Our Short Runway Allows Us to Reach'.
Apparently Mr Kehoe gave a lecture at Wolverhampton University last month entitled 'High Hopes in Hard Times'.
Hmm, I suspect many BHX people having a hard time have high hopes he soon moves on.
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Rebrand
Thought a rebrand was supposed to reposition an organisation for the future and make it destinctive. Looking at the end result it seems very much like, MAN (as already noted), Bristol, East Mids, Luton.
Looks more like the design team, whoever they are, has made BHX look like everyone else. Colour scheme wise for BHX its back to the 1970s!
Seem to remember Duo went through the same rebrand routine, at great expense, and then went bust!
Looks more like the design team, whoever they are, has made BHX look like everyone else. Colour scheme wise for BHX its back to the 1970s!
Seem to remember Duo went through the same rebrand routine, at great expense, and then went bust!
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Eurocypria/Mahan/Arann/Eastern
Eurocypria was showing again for a Sunday service in 2011
but not a great loss.
More of loss would be Mahan Air as they are 4-5000 pax a month.
Rumour has it they are not happy bunnies about the lack of fuel at
BHX.
Will the Arann service to Waterford survive with all their woes and
potential restructuring?
Eastern to Newcastle has seen pax dropping consistently and was
there not a rumour of the J41 fleet reducing. Again I was hoping for
a Dash onwards to Newquay and that is operating from Newcastle but via Cardiff.
Also Brit Air have reduced Lyon flying a lot although the BHX service
has reasonable loads and expensive fares but sometimes it is not
BHX's fault for the loss but many external problems.
I hope they are talking to Monarch re increasing the Larnaca next
summer and maybe add Papfos although their schedule is very
tight for summer 2011. Cyprus Airways does end in March 2011.
Cyprus Airways axe Birmingham flights : Birmingham Airport News Stories
Pete
but not a great loss.
More of loss would be Mahan Air as they are 4-5000 pax a month.
Rumour has it they are not happy bunnies about the lack of fuel at
BHX.
Will the Arann service to Waterford survive with all their woes and
potential restructuring?
Eastern to Newcastle has seen pax dropping consistently and was
there not a rumour of the J41 fleet reducing. Again I was hoping for
a Dash onwards to Newquay and that is operating from Newcastle but via Cardiff.
Also Brit Air have reduced Lyon flying a lot although the BHX service
has reasonable loads and expensive fares but sometimes it is not
BHX's fault for the loss but many external problems.
I hope they are talking to Monarch re increasing the Larnaca next
summer and maybe add Papfos although their schedule is very
tight for summer 2011. Cyprus Airways does end in March 2011.
Cyprus Airways axe Birmingham flights : Birmingham Airport News Stories
Pete
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I'm sure the undeserved level of remuneration will have been of some comfort to him in his toughest years. Goodness knows what he'll get if by some fluke he manages to grow the business. If it was tough for Kehoe, perhaps he should give some thought to those who built the airport to what it was before he arrived to add his own particular and peculiar value.
Ah, the new logo. What a stroke of genius. I suppose using Birmingham instead of Manchester may well avoid the bringing of an action for Passing Off. I wonder if anyone at the agency or at the airport look at the proposed logo at any point and think "Hang on, that looks almost exactly like Manchester Airport's logo. The font is indistinguishable!"
I wonder what the cost of replacing all the signage will be, including Bird Island and on the Millennium Link?
If I was Chairman of the Board at BHX, the following quote may well be coming into my mind for use in the very near future:
or more to the point
Ah, the new logo. What a stroke of genius. I suppose using Birmingham instead of Manchester may well avoid the bringing of an action for Passing Off. I wonder if anyone at the agency or at the airport look at the proposed logo at any point and think "Hang on, that looks almost exactly like Manchester Airport's logo. The font is indistinguishable!"
I wonder what the cost of replacing all the signage will be, including Bird Island and on the Millennium Link?
If I was Chairman of the Board at BHX, the following quote may well be coming into my mind for use in the very near future:
"You have sat too long here for any good you have been doing. Depart, I say, and let us have done with you. In the name of God, go"
(Oliver Cromwell & Leo Amery)
(Oliver Cromwell & Leo Amery)
"Is there no beginning to your talents?"
(Clive Anderson!)
(Clive Anderson!)
Last edited by Giddy; 5th Nov 2010 at 22:10.
Whilst I go along 100% with all the negative posting regarding rebranding, which is totally un-necessary and a complete waste of money; I cannot agree with the vitriole being written regarding Mr. Kehoe.
His job, on behalf of the shareholders is to make money. If I recall correctly, through all the economic gloom of the last couple of years, despite the reduction of passenger numbers, and by charging for this that and the other, and turning the airport into a shopping centre - the airport company HAS RETURNED A PROFIT!
This is what the guy is paid to do, and as in all (private sector) business, this can involve hard choices regarding staffing and investment.
I can't say whether I like or dislike him, since I know him neither personally or professionally, but he is doing the job he was employed to do, whether enthusiasts like it or not!
His job, on behalf of the shareholders is to make money. If I recall correctly, through all the economic gloom of the last couple of years, despite the reduction of passenger numbers, and by charging for this that and the other, and turning the airport into a shopping centre - the airport company HAS RETURNED A PROFIT!
This is what the guy is paid to do, and as in all (private sector) business, this can involve hard choices regarding staffing and investment.
I can't say whether I like or dislike him, since I know him neither personally or professionally, but he is doing the job he was employed to do, whether enthusiasts like it or not!
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I can't say whether I like or dislike him, since I know him neither personally or professionally, but he is doing the job he was employed to do, whether enthusiasts like it or not!
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Re post 3566
This post mentions that Mehan Air have difficulties with fuel suplies at BHX -Can someone enlighten me about what is going on? - Is there a general shortage of Avaiation fuel supplies at this or other UK airports ? -
How do the affected airlines get round this problem particularly when operating at ranges that require full fuel loadings all other things considered.
CAT III
How do the affected airlines get round this problem particularly when operating at ranges that require full fuel loadings all other things considered.
CAT III
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It`s to do with embargos on fuel by America and Europe, I undestand that a number of companies won`t supply fuel because they will be in trouble themselves for supplying
to any Iranian company
Ian B
to any Iranian company
Ian B
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Thanks Ian
Thanks for the clarification, does this mean that any Iranian operating from any British airport cannot uplift fuel ?. In fact I can think of all sorts of issues of concomitant libility here; without going into detail. - Amyone reading this can well imagine what I mean.
I think that BHX and other airports are private companies.
CAT III
I think that BHX and other airports are private companies.
CAT III
Last edited by Guest 112233; 6th Nov 2010 at 15:03. Reason: Spelling
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Libya is no longer considered a pariah state.
They have compensated France the UK and US (Through not enough is some eyes) for state sponsored atrocities against Western Targets in the 80 and 90s
They remain an enormous Petro-Chemical Supplier (And unlike Iran, Iraq and even Saudi the country is Stable - The Leader might not be through).
Their agents are also useful in the so called war against Terrorism (Should that really be against Fundamental Islamic Hotheads !) particularly in monitoring neighbouring countries - Algeria, Chad and the Sudan.
They have LONG EXPERIENCE at home of routing out the Mullahs that preach extremism if only because they threaten Qadafi's only power base!
Currently the only spats Libyan are directly involved in are with Switzerland of all places !
Having said this is not really relevant to a tread about a UK regional airport i know
They have compensated France the UK and US (Through not enough is some eyes) for state sponsored atrocities against Western Targets in the 80 and 90s
They remain an enormous Petro-Chemical Supplier (And unlike Iran, Iraq and even Saudi the country is Stable - The Leader might not be through).
Their agents are also useful in the so called war against Terrorism (Should that really be against Fundamental Islamic Hotheads !) particularly in monitoring neighbouring countries - Algeria, Chad and the Sudan.
They have LONG EXPERIENCE at home of routing out the Mullahs that preach extremism if only because they threaten Qadafi's only power base!
Currently the only spats Libyan are directly involved in are with Switzerland of all places !
Having said this is not really relevant to a tread about a UK regional airport i know
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Having said this is not really relevant to a tread about a UK regional airport i know
I think it probably is as it has effects on BHX/MAN with Mahan Air and Libyan Airlines flying to the regions, not just the routes but the money/business etc
Ian B
I think it probably is as it has effects on BHX/MAN with Mahan Air and Libyan Airlines flying to the regions, not just the routes but the money/business etc
Ian B
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Emirates A380 for BHX - when, not if.....
APD impact will be felt | ABTN
Interview with one of Emirates VPs, starts off on APD but then does a quick review of the UK services.
Interview with one of Emirates VPs, starts off on APD but then does a quick review of the UK services.
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BHX will see an A380 eventually, that has never been in question.
It wont be 2011, as the deliveries -vs- assigned routes are already planned, so I thing 3rd quater 2012 is the earliest we will see it at BHX.
Added to that, and article in German with Maurice Flanagan saying that future regional points will see the 2 class A380, and that the 2 class varients are delayed for a while.
Like, I say, it will happen, just not in the next 12 months.
It wont be 2011, as the deliveries -vs- assigned routes are already planned, so I thing 3rd quater 2012 is the earliest we will see it at BHX.
Added to that, and article in German with Maurice Flanagan saying that future regional points will see the 2 class A380, and that the 2 class varients are delayed for a while.
Like, I say, it will happen, just not in the next 12 months.
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Yes , it's enevitable they will send dumbo in eventually as it's seems to be the next step on EK's plans for the development of routes for the regions. It begins with a daily A330 then up to a 777 then double daily 777, then double daily with A380/777 then 3 daily 777/A380/777 with MAN/BHX/GLA & NCL climbing the ladder in that order.
Amused to read EK's Richard Vaughan's thoughts regarding the alliances , couldn't agree with him more
Amused to read EK's Richard Vaughan's thoughts regarding the alliances , couldn't agree with him more