Teesside-2
Join Date: Oct 2009
Location: Teesside
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And that is why, despite being a platinum for life frequent flier and living on Teesside, I will not book KLM from MME until they start to fly a greater proportion of what they sell 3 months out. Whether business or pleasure, it is a huge inconvenience getting rebooked to a less convenient time or through a different airport.
As has been the case for 2 and a half years now, in just under 3 months time, KLM will be back to 3 x flights a day from MME and are actively selling those flights.
Until they start routinely flying those 3 sectors, I reluctantly will use Newcastle.
As has been the case for 2 and a half years now, in just under 3 months time, KLM will be back to 3 x flights a day from MME and are actively selling those flights.
Until they start routinely flying those 3 sectors, I reluctantly will use Newcastle.
Instead now we go to 2 x daily schedule on weekdays with the night stop (better) and the mid morning rotation from the winter timetable in late October.
For what it’s worth, 3 rotation returns now in December.
Last edited by P330; 1st Sep 2022 at 13:13.
Another route that should be perfectly viable lost.
A couple of decades ago, advertising of new scheduled routes was essential. This often involved marketing reps touring local high-street travel agencies / newspaper offices to offer sales deals and familiarisation trips. Not any more. Buying habits have changed completely with the advent of aggregator search websites such as Skyscanner and Kayak facilitating direct online booking by the customer. Even Google has a flights search box. So customers now go to these websites, input departure and destination airport (with the option to include other nearby airports in the search) and up come all the flight options with timings, prices and multiple suppliers listed and bookable. It no longer matters if you've never heard of an airline such as Corendon or Vueling; their services will appear in the search anyway. And it doesn't matter if you're unsure whether a scheduled service operates between [name] and [name]; the search websites will tell you if there is one, and list nearby alternatives if there isn't. Airline executives are well aware of this market shift and put more effort into raising brand awareness than promoting individual city-pairs now. A possible exception would be for promotion of a major new base.
Customers will still visit the websites of the best-known carriers such as Ryanair, EasyJet and Jet2 directly - hence why companies such as these promote the brand so heavily. But increasingly, customers are learning that the aggregator sites will display all options on a route, not just the offerings of one airline.
BTW, I am currently in Manchester. I can't recall seeing any advertising for MAN-NQY by Loganair. But that doesn't matter. Customers find the flights via searching the city-pair on Google or an aggregator site such as those outlined above.
Customers will still visit the websites of the best-known carriers such as Ryanair, EasyJet and Jet2 directly - hence why companies such as these promote the brand so heavily. But increasingly, customers are learning that the aggregator sites will display all options on a route, not just the offerings of one airline.
BTW, I am currently in Manchester. I can't recall seeing any advertising for MAN-NQY by Loganair. But that doesn't matter. Customers find the flights via searching the city-pair on Google or an aggregator site such as those outlined above.
Join Date: Dec 2014
Location: North Yorkshire
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Whilst Ozzy OzBorn is not wrong, low awareness is unquestionably a significant issue, it gets raised too often and I personally have invested many hours in researching historic routes and demographics etc to know when a route should be doing better than it is. When Eastern ran the route pre-pandemic it did fine, but then it was better days/frequency on a more suitable aircraft so there is the problem, although not a big enough problem that they shouldn't be filling a weekly 50 seater when bmibaby were filling a 737 (even factoring in the fare difference)
Join Date: Nov 2018
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Awareness Needn't be Difficult nor Expensive
A couple of decades ago, advertising of new scheduled routes was essential. This often involved marketing reps touring local high-street travel agencies / newspaper offices to offer sales deals and familiarisation trips. Not any more. Buying habits have changed completely with the advent of aggregator search websites such as Skyscanner and Kayak facilitating direct online booking by the customer. Even Google has a flights search box. So customers now go to these websites, input departure and destination airport (with the option to include other nearby airports in the search) and up come all the flight options with timings, prices and multiple suppliers listed and bookable. It no longer matters if you've never heard of an airline such as Corendon or Vueling; their services will appear in the search anyway. And it doesn't matter if you're unsure whether a scheduled service operates between [name] and [name]; the search websites will tell you if there is one, and list nearby alternatives if there isn't. Airline executives are well aware of this market shift and put more effort into raising brand awareness than promoting individual city-pairs now. A possible exception would be for promotion of a major new base.
Customers will still visit the websites of the best-known carriers such as Ryanair, EasyJet and Jet2 directly - hence why companies such as these promote the brand so heavily. But increasingly, customers are learning that the aggregator sites will display all options on a route, not just the offerings of one airline.
BTW, I am currently in Manchester. I can't recall seeing any advertising for MAN-NQY by Loganair. But that doesn't matter. Customers find the flights via searching the city-pair on Google or an aggregator site such as those outlined above.
Customers will still visit the websites of the best-known carriers such as Ryanair, EasyJet and Jet2 directly - hence why companies such as these promote the brand so heavily. But increasingly, customers are learning that the aggregator sites will display all options on a route, not just the offerings of one airline.
BTW, I am currently in Manchester. I can't recall seeing any advertising for MAN-NQY by Loganair. But that doesn't matter. Customers find the flights via searching the city-pair on Google or an aggregator site such as those outlined above.
So tube posters will not reach everyone - and neither does social media. But targeted social media ads can reach 10s of thousands of likely travellers very cheaply. I am often surprised that airlines don't invest a few hundred pounds to boost route launches - it would honestly do more good than cake and fizzy wine at the gate for the first departure. You only need to be made aware of a route once or twice for it to stick in your mind.
Here in Canada we have had several LCC start-ups in recent months. They all push the same brand message that they are "cheap" but fail to promote their individual routes. I flew back from Palm Springs to YVR in January (peak season) on a new-smelling 737Max with only 12 other passengers. I think that Ryanair does route management rather differently.
Last edited by YVRscot; 1st Sep 2022 at 20:12.
Join Date: Jan 2013
Location: UK
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Airport news - public comments.
News in the Gazette and Echo today.
Public comments under the news mention the mayor may be joining the Lords. Easy money for some.
https://www.gazettelive.co.uk/news/t...those-24918270
Public comments under the news mention the mayor may be joining the Lords. Easy money for some.
https://www.gazettelive.co.uk/news/t...those-24918270
Join Date: Sep 2007
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Regarding advertising, it's not all that long ago that Jet2 plastered the side of Teesside buses with their new routes from Leeds/Bradford. I know that the internet is now the main source of new flight routes, but surely an advert, on say the side of a bus, is more in the face of the public.
If it is promoting a large base representing massive investment, yes. If it is promoting a niche domestic route then it is almost certainly not cost-effective. Especially if the bus sticks to one locality.
Workers at Teesside Airport could be going on strike later this year in a row over pay during the "crushing cost of living crisis", a union has said. Dozens of GMB members working as air traffic controllers and fire fighters at the airport have today begun voting on industrial action. The union says the workers have turned down a pay offer which amounts to a real terms pay cut. They also claimed airport bosses have "not engaged" since the offer was rejected and workers have not recieved a pay rise for years - with the gap in pay widening for airport staff.
But airport officials said they had "engaged positively over many months" with the union, and a different union has accepted the pay offer put forward. The ballot closes on September 28, with any industrial action likely to take place in October.
But airport officials said they had "engaged positively over many months" with the union, and a different union has accepted the pay offer put forward. The ballot closes on September 28, with any industrial action likely to take place in October.
Not positive news re strike action?
Has anyone come up with an airport winter timetable yet for 2022/2023?
Apparently AMS has lifted all Covid restrictions..so better news there!
Has anyone come up with an airport winter timetable yet for 2022/2023?
Apparently AMS has lifted all Covid restrictions..so better news there!
Join Date: Aug 2014
Location: Outer London
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Looking like a bleak winter. Passed through last Friday afternoon and the only activity was two guys working on the new Draken hangar whilst their mates fooled with a cherry picker.
Not much news at mo.
Found this while “surfing”.
Blurb from the Willis Brochures..
Located in NE England, our facility at Teesside International Airport provides an ideal location for aircraft disassembly/teardown, storage, and maintenance. The facility features a 45,000 square foot hangar that can accommodate up to three narrowbody aircraft (up to B757 wingspan), ample outdoor storage and a runway capable of accepting A380s. The UK facility is ideal for short-term narrowbody storage and aircraft which may become “end-of-life”. Teesside is easily accessible to the UK with daily international routes via Amsterdam and London.
Our facility currently has immediate space available and line maintenance approval.
Also states Teesside has storage facilities for up to 50 narrow and wide body aircraft..
Sounds a pretty impressive operation! But in need of updating?
Found this while “surfing”.
Blurb from the Willis Brochures..
Located in NE England, our facility at Teesside International Airport provides an ideal location for aircraft disassembly/teardown, storage, and maintenance. The facility features a 45,000 square foot hangar that can accommodate up to three narrowbody aircraft (up to B757 wingspan), ample outdoor storage and a runway capable of accepting A380s. The UK facility is ideal for short-term narrowbody storage and aircraft which may become “end-of-life”. Teesside is easily accessible to the UK with daily international routes via Amsterdam and London.
Our facility currently has immediate space available and line maintenance approval.
Also states Teesside has storage facilities for up to 50 narrow and wide body aircraft..
Sounds a pretty impressive operation! But in need of updating?