Whilst Ozzy OzBorn is not wrong, low awareness is unquestionably a significant issue, it gets raised too often and I personally have invested many hours in researching historic routes and demographics etc to know when a route should be doing better than it is. When Eastern ran the route pre-pandemic it did fine, but then it was better days/frequency on a more suitable aircraft so there is the problem, although not a big enough problem that they shouldn't be filling a weekly 50 seater when bmibaby were filling a 737 (even factoring in the fare difference)