BMI
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Yep, bmi British Midland International now, dare I say it, but common sense seems to be creeping in and maybe a sense of direction!?? i.e. profitable Midhaul routes, 'neighbourhood flying' for our lufty stable mates e.g. lufty wet lease, Swiss wet lease, thin Brussels Airlines routes being operated by bmi regional, and route 'sharing', i.e. VIE and apparently now HAM, CGN and maybe DRS...who knows!! and maintaining a basic UK and Ireland feeder too....
I've also heard that Star is keen to establish some LHR-MAD feed and upset BA/IB's monopoly...so maybe sharing LHR to MAD and BCN with Spanair???
Who the devil knows!
I've also heard that Star is keen to establish some LHR-MAD feed and upset BA/IB's monopoly...so maybe sharing LHR to MAD and BCN with Spanair???
Who the devil knows!
Join Date: Aug 2009
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Yep, bmi British Midland International now, dare I say it, but common sense seems to be creeping in and maybe a sense of direction!?? i.e. profitable Midhaul routes, 'neighbourhood flying' for our lufty stable mates e.g. lufty wet lease, Swiss wet lease, thin Brussels Airlines routes being operated by bmi regional, and route 'sharing', i.e. VIE and apparently now HAM, CGN and maybe DRS...who knows!! and maintaining a basic UK and Ireland feeder too....
I've also heard that Star is keen to establish some LHR-MAD feed and upset BA/IB's monopoly...so maybe sharing LHR to MAD and BCN with Spanair???
Who the devil knows!
I've also heard that Star is keen to establish some LHR-MAD feed and upset BA/IB's monopoly...so maybe sharing LHR to MAD and BCN with Spanair???
Who the devil knows!
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I was looking at flying TXL-LHR in march/april, and noticed Bmi have an extra rotation on the route departing at 9pm aprox, so now 4 daily as opposed to 3 daily. This flight is operated as a bmi flight (BD848) rather than a lufthansa operated by bmi flight.
Join Date: Jan 2002
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Re: Star Alliance flights in-out of UK
--about bloomin' time! - The company line in the past has been that we can't operate between 'x' & 'y' either because they don't think they can make a profit, or because of an existing Star carrier on the route. Well, times are tough; I've just seen a lot of good guys forced out with the threat of redundancy if they didn't jump. Pretty much every Star carrier in europe comes into LHR; it's about time bmi put themselves on more of those routes to bring some revenue our way, not just to let the routes be served from the 'other end'. We're probably the cheapest labour now if a comparison was made. (not that I'm proud of that)
--about bloomin' time! - The company line in the past has been that we can't operate between 'x' & 'y' either because they don't think they can make a profit, or because of an existing Star carrier on the route. Well, times are tough; I've just seen a lot of good guys forced out with the threat of redundancy if they didn't jump. Pretty much every Star carrier in europe comes into LHR; it's about time bmi put themselves on more of those routes to bring some revenue our way, not just to let the routes be served from the 'other end'. We're probably the cheapest labour now if a comparison was made. (not that I'm proud of that)
Join Date: Aug 2006
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That's called code-share, it is up to the airline/airport to decide if they want to show all the flight numbers on the screens. If you display all flights it takes an age to get back to the operating (BD) flight , if you don't then you have customers staring in confusion at the screens looking for which desks to check-in at. Your are damned if you do and you are damned if you dont, This problem is not unique to bmi.
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It's even more schizophrenic than usual at the minute. The airline has about 7 brands, British Midland, bmi british midland, bmi, flybmi, bmi British Midland International and so on. Just pick one and stick to it!
To me the new branding is a mouthful "bmi British Midland International, in association with our Star Alliance partners..."
To me the new branding is a mouthful "bmi British Midland International, in association with our Star Alliance partners..."
That's called code-share, it is up to the airline/airport to decide if they want to show all the flight numbers on the screens. If you display all flights it takes an age to get back to the operating (BD) flight , if you don't then you have customers staring in confusion at the screens looking for which desks to check-in at. Your are damned if you do and you are damned if you dont, This problem is not unique to bmi.
Not totally off-topic for the BMI thread here as they steadily position themselves more as a Star feeder rather than an O&D operator.
Join Date: Jul 2006
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It's even more schizophrenic than usual at the minute. The airline has about 7 brands, British Midland, bmi british midland, bmi, flybmi, bmi British Midland International and so on. Just pick one and stick to it!
To me the new branding is a mouthful "bmi British Midland International, in association with our Star Alliance partners..."
To me the new branding is a mouthful "bmi British Midland International, in association with our Star Alliance partners..."
British Midland was the old name for the airline, before being rebranded to bmi british midland & then finally bmi.
Flybmi is the website address only.
bmi - British Midland International is now being used as years later people still think bmi & British Midland have no relation.
So let me get this straight. There once was an airline called British Midland which was well regarded by its customers, provided a decent standard of service and didn't do too badly financially.
It then decided to start flying to the USA and because Midland, Texas sounds about as far away from civilisation as you can get, the name "British Midland" was deemed unsuitable.
The name was changed to bmi British Midland and then bmi. Great idea - far more acceptable in America. Name your airline after the acronym for body mass index. I suppose it's an acronym which at least is instantly memorable for part of the American population.
bmi then starts losing pots of cash. They then start reintroducing the "British Midland" bit because no-one really knows what bmi is or what it stands for, despite the efforts to establish the brand having continued for what - about eight years?
How's about another re-brand. Just call it British Midland. I think the powers-that-be could be amazed at the effect which this would have.
It then decided to start flying to the USA and because Midland, Texas sounds about as far away from civilisation as you can get, the name "British Midland" was deemed unsuitable.
The name was changed to bmi British Midland and then bmi. Great idea - far more acceptable in America. Name your airline after the acronym for body mass index. I suppose it's an acronym which at least is instantly memorable for part of the American population.
bmi then starts losing pots of cash. They then start reintroducing the "British Midland" bit because no-one really knows what bmi is or what it stands for, despite the efforts to establish the brand having continued for what - about eight years?
How's about another re-brand. Just call it British Midland. I think the powers-that-be could be amazed at the effect which this would have.
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Confused - you will be
bmi's business plan was always a bit like the clues in 3-2-1 with dusty bin.
I worked for this airline previously, one season it was Eastern Europe - flying to Warsaw, Prague and Budapest. Next season "hey Scandinavia - LHR - CPH< OSL, next season, Rome,and Milan, next season, Madrid and Barcelona.
When they unvield the new name, at a staff breifing, Marketing said, they wanted bmi be as catchy as "IBM" for example.
In the brand ideologies, they actually said "We're not Beligan Chocolates, we're Kit-kats, British! "
Very Very poor business vision, at one time running A321 between Edinburgh/Glasgow to London in a C140Y34 config !! and filling C section !
I worked for this airline previously, one season it was Eastern Europe - flying to Warsaw, Prague and Budapest. Next season "hey Scandinavia - LHR - CPH< OSL, next season, Rome,and Milan, next season, Madrid and Barcelona.
When they unvield the new name, at a staff breifing, Marketing said, they wanted bmi be as catchy as "IBM" for example.
In the brand ideologies, they actually said "We're not Beligan Chocolates, we're Kit-kats, British! "
Very Very poor business vision, at one time running A321 between Edinburgh/Glasgow to London in a C140Y34 config !! and filling C section !
Join Date: Jan 2002
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Point taken Mr. Angry, maybe I should have been more specific. The carriers I had in mind were those operating the 'other end' of routes into LHR. They are mostly flag carriers (possibly subsidiaries of), so their cost base will be higher than the LoCos. Maybe now that there are some professional managers in place the opportunities that undoubtedly exist might be exploited. (You never know, it might even be possible to operate a 330 profitably once we stop paying 3x the market rate for its lease with those proceeds topping up an already swollen retirement fund for a certain individual)
Last edited by skip.rat; 3rd Mar 2010 at 21:11.
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Spot on skip.rat
As for the name I think they were trying to do a BCal.
For those of you who remember British Caledonian managed to trade using both their full name and "BCal" without too many problems, in fact none that I can think of. Unfortunately it didnt quite work out for bmi so it is back to basics
As for the name I think they were trying to do a BCal.
For those of you who remember British Caledonian managed to trade using both their full name and "BCal" without too many problems, in fact none that I can think of. Unfortunately it didnt quite work out for bmi so it is back to basics
Join Date: Apr 2008
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I know this is somewhere in here but I cant find it:
Which aircraft are being gotten rid of and when?
Which aircraft are being gotten rid of and when?