BMI
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Change the name back
First stage of recovery - change the brand identity back to something more familiar to the public. 'British Midland' had history and meaning and status. The rot set in when BMI was adopted. I'm not harping on about any 'good ol days' as I've never been employed by them but why change something that worked??
BMI REGIONAL is easily identifiable and so is BMI Baby and means something. I've seen bmi (in the same blue and font) on the back of waste disposal trucks up and down the country and thought, have they ventured into new territory?? Even 'flybmi' would have been better written on the fuselage. I hate Flybe with all my being but give it to them, their identity is clear and it works.
BMI REGIONAL is easily identifiable and so is BMI Baby and means something. I've seen bmi (in the same blue and font) on the back of waste disposal trucks up and down the country and thought, have they ventured into new territory?? Even 'flybmi' would have been better written on the fuselage. I hate Flybe with all my being but give it to them, their identity is clear and it works.
Last edited by Dash-7 lover; 11th Nov 2009 at 17:59.
PPRuNe Secret Agent!
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Swiss (no, I don't mean Swissair) were on the verge of bankruptcy not so many years ago.
12 aircraft in the low cost sector is pathetic - no critical mass, it's days are numbered...
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Half the people on this thread are talking about bmi, the other half are talking about bmibaby. Although they are in the the same group, they have a very different set of challenges and will be valued differently by Lufthansa.
It`s no wonder our brand has suffered, if professionals in our own industry don`t know the difference!
It`s no wonder our brand has suffered, if professionals in our own industry don`t know the difference!
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Spicejetter -
The Virgin operations from MAN serve Orlando and Barbados; they are directly responsible for Virgin Holidays and sister company Travelcitydirect being the market leader from the North of England to Florida and a key player to the Caribbean. Virgin has built up this position over a number of years and has invested continuously to achieve dominance of the market.
So you suggest throwing away everything that has been achieved and instead offering customers unpleasant and consistently unreliable connections via the most unpleasant large airport in Europe. Why do you suppose that would work? We are not stupid up here - despite what you may think. If an operator does not wish to offer us MAN-MCO non-stop we will use one of the alternative carriers which does. Orlando is a mainstream destination from Manchester and has been for many years. Only the most clueless punters would tolerate a change in London to reach Florida from MAN.
Why don't you come up to Manchester (or Glasgow) and take a look around. You might be surprised - we even have electricity now. Don't trip over the cobbles.
SHED.
The Virgin operations from MAN serve Orlando and Barbados; they are directly responsible for Virgin Holidays and sister company Travelcitydirect being the market leader from the North of England to Florida and a key player to the Caribbean. Virgin has built up this position over a number of years and has invested continuously to achieve dominance of the market.
So you suggest throwing away everything that has been achieved and instead offering customers unpleasant and consistently unreliable connections via the most unpleasant large airport in Europe. Why do you suppose that would work? We are not stupid up here - despite what you may think. If an operator does not wish to offer us MAN-MCO non-stop we will use one of the alternative carriers which does. Orlando is a mainstream destination from Manchester and has been for many years. Only the most clueless punters would tolerate a change in London to reach Florida from MAN.
Why don't you come up to Manchester (or Glasgow) and take a look around. You might be surprised - we even have electricity now. Don't trip over the cobbles.
SHED.
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VS could then stop all ops from MAN and GLA which are both currently served by BD, saving themselves money by not flying from the regions with their own metal.
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Poor Management
You've to admit that the present state of BMI has been due to the poor quality of management. I have been informed by reliable sources, In Engg the managers @LHR were bleeding the airline by sanctioning O/T to the lads where they were paid for a whole shift (10hrs) having worked for 1-2hrs only. To add insult to injury they also had contractors on shift, some literally lived there 7on-7on. Obviously they were overstaffed or rather productivity was poor, i am led to believe it was the same in Cabin crew.
I wonder how much of the $700m slot valuation was used in the past as a collateral for loans to pay for these excesses.
The underlying fact that you have to accept is, that every country in EU has one major intl airline and it is only U.K. that has 3 intl airlines. It is LHR that has been supporting the 3, due to the credit crunch and the slow contraction of the financial services industry LHR based airlines will have to take the brunt of this drop in pax numbers.
There might be room for BMI-baby but i've my doubts on BMI schd @ LHR or MAN.
The middle-eastern airlines will pick up the slots once they are auctioned for a bargain. Unfortunately the last decade is not going to be repeated in our lifetime.
It is a sad state of affairs in UK aviation, i am affected too but we have to move on.
I wonder how much of the $700m slot valuation was used in the past as a collateral for loans to pay for these excesses.
The underlying fact that you have to accept is, that every country in EU has one major intl airline and it is only U.K. that has 3 intl airlines. It is LHR that has been supporting the 3, due to the credit crunch and the slow contraction of the financial services industry LHR based airlines will have to take the brunt of this drop in pax numbers.
There might be room for BMI-baby but i've my doubts on BMI schd @ LHR or MAN.
The middle-eastern airlines will pick up the slots once they are auctioned for a bargain. Unfortunately the last decade is not going to be repeated in our lifetime.
It is a sad state of affairs in UK aviation, i am affected too but we have to move on.
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That certainly was not the case in airport customer services, if you had to stay on for half an hour, you were paid for exactly half an hour o/t!
Must have been employed in wrong department
Must have been employed in wrong department
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Message from a member of SLF (albeit a regular flyer so perhaps a bit biased),
despite claims made by some earlier posters, I will still continue to purchase flights from bmi should they fly the routes to the places I want to be.
I am not as worried about bmi disappearing (I don't think LH would stand for that) but I do see a route cull coming. I feel sorry for most of the employees.
despite claims made by some earlier posters, I will still continue to purchase flights from bmi should they fly the routes to the places I want to be.
I am not as worried about bmi disappearing (I don't think LH would stand for that) but I do see a route cull coming. I feel sorry for most of the employees.
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A small contingent of Lufthansa management in place I see. They'd better take a good look around. Lots of dross at the top, responsible for a lot of the inefficiency and ALL of the bad morale. Firing squad at dawn, no breakfast, problem solved.
Get rid of the dead wood management and you might have a chance of hanging on until the economy picks up.
Get rid of the dead wood management and you might have a chance of hanging on until the economy picks up.
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jethrotull
The contract engineers are for the leased 757.
As far as I know the engineers have had a pretty tough time of it over the past few years, with cuts at every level.
There certainly hasn't been any extra loot floating about at grass roots level.
If anything it's the other way round, we can't understand how we are in such dire straits when we see so little of the money and seem to work the longest hours. Well we do know why we are in a mess and it certainly isn't anything to do with the staff being paid to much. It certainly isn't anything to do with the staff at all. It might be nearer the truth to look at a certain 'Sir' who ran off with his pockets stuffed with cash and without so much as saying goodbye.
Now, it's the staff that are going to pay for it with their jobs.
6
As far as I know the engineers have had a pretty tough time of it over the past few years, with cuts at every level.
There certainly hasn't been any extra loot floating about at grass roots level.
If anything it's the other way round, we can't understand how we are in such dire straits when we see so little of the money and seem to work the longest hours. Well we do know why we are in a mess and it certainly isn't anything to do with the staff being paid to much. It certainly isn't anything to do with the staff at all. It might be nearer the truth to look at a certain 'Sir' who ran off with his pockets stuffed with cash and without so much as saying goodbye.
Now, it's the staff that are going to pay for it with their jobs.
6
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6chimes, I totally agree with you. The "gentleman" you refer to always said he would put his staff first whan any decision was made about his companies future. We all know & understand the decision had to be made but a thank you letter, e-mail or something in the staff news letter would have been the decent thing to do, lets face it we all worked as a team to keep his company going.
Even better would be a little bit of his golden hand-shake divided amongst the staff left behind
Even better would be a little bit of his golden hand-shake divided amongst the staff left behind
