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BELFAST (BHD) - 3

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Old 26th Mar 2011, 21:40
  #4241 (permalink)  
 
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More than fair point True Blue

It will be interesting to see how this pads out in the months to come, FR killed baby when they started BHD EMA, but the tickets were for free, this will have generated volumes that will not be repeated by the price levels that Easy/Baby/Flybe will seek.

It always seemed wrong that FR went to BHD rather than BFS although i understand why.

On a like for like comparison i would expect that if fares & frequency were similar then 60- 70% of all traffic would opt for Bhd over Bfs, Flybe are normally more expensive, so when up against either baby or Easy i would expect Flybe & BHD to take a smaller share, when up against baby at BHD that share will fall further.

But i tend to agree that Easy will win against baby because of their greater marketing reach, the big looser will be Flybe
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Old 26th Mar 2011, 21:41
  #4242 (permalink)  
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On a like for like comparison i would expect that if fares & frequency were similar then 60- 70% of all traffic would opt for Bhd over Bfs,
A massive assumption, inbound traffic who want to go to Belfast city centre for a city break maybe true. I can assure you that from an NI point of view if you live slightly south, north and west of Belfast you don't want to use BHD due to traffic and parking. Even if you live on the fringe of these Belfast districts BFS is handier.
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Old 26th Mar 2011, 22:30
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Don't forget Flybe aren't pure local traffic. There will be an element of connecting traffic onto other BE flights at MAN as well as Etihad, Air France and any interline partners BE have. No idea how significant connections are on BHD-MAN, but something else to consider
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Old 27th Mar 2011, 18:49
  #4244 (permalink)  
 
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.

Few other one of flights for BHD 28-03-11 ADR A319
In from MBX 1240 - Out to LJU 1325
this is a charter flight for the Slovenian Football team, who are playing N.I on Tuesday night. I assume the leaving time is the next day..
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Old 27th Mar 2011, 19:20
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On a like for like comparison i would expect that if fares & frequency were similar then 60- 70% of all traffic would opt for Bhd over Bfs
I dont actually agree with this. I mean BFS is convenient for people who live outside Belfast going west, northwest and south (at least some of). I would guess that at least half of the potential passengers would come from these areas. Hence BFS in my view has fair chance of winning at least half of the passengers. Add parking, the price for parking at BFS is more reasonable and the place tends to be less congested. For business BHD is convenient but I would contest that at certain times when the city are and Sydneham is busy it is not that advantageous over BFS.

The perception has been created by BHD management that BHD is sought after and the prefered option, as one poster put it, when the passenger only has the choice of one airport thats where they will go.

The airlines that moved to BHD moved not mainly because they saw BHD as a burning issue but for other tactical reasons;

EZY moved LTN to effectively avoid FR going onto BHD LTN, and as it was a vacant route they probably got decent incentive.
WW moved as part of consolidating the bmi business at the airport, and BHD had to hold Bmi and the flagship London route. It is in my view too early to call if it has been the right decision and I also saq that since FR are gone there are would be FR passengers in the market that may fly WW on BHD MAN as opposed to BE on LPL etc.
Manx2 well that is an exception, they fly short routes and the IOM route has always been well established from BHD.


I think that when the gloss fades away BFS will see a resurgance, given the investment made and the unrestricted opening hours, cheaper parking etc.

On many routes that EZY offer EX BFS the loads each month are stronger than BHD eg LGW, LPL, EDI etc. If the pure demand was more towards BHD surely BE would be increasing frequency and seeing the greater numbers than EZY sees to these markets?

EI-BUD
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Old 27th Mar 2011, 19:48
  #4246 (permalink)  
 
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Aaron
The Adria 319 is not staying. Departs again from BHD at lunchtime tomorrow. Due back into Aldergrove late on Tuesday after the game in order to get the Slovenien team home straight away (BHD curfew).
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Old 27th Mar 2011, 20:42
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Can anyone confirm 100% on what is happening with EZY and whether the Luton flight is to remain at BHD. I am hearing strong rumours that Luton is coming back to BFS with an announcement expected in the next few days ?

If they move back to BFS it's another bad news day for BHD with the loss of 100k+ passengers per year.
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Old 27th Mar 2011, 21:50
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Wanna Be There said in post 4253

"But, on the flip side, last month 16000 people made a choice to use BHD, I know that might come as a surprise? "

I am still waiting on a reply to my question, what other option did they have if wanting to fly from the belfast area to man?

TB
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Old 27th Mar 2011, 23:04
  #4249 (permalink)  
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Heard that BFS/residents are taking the planners to court over 'the lifting of the passenger cap' - UTV news.
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Old 28th Mar 2011, 00:27
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heard that myself gate22, read the same article, for those interested the link below.

UTV News - Airport residents in judge switch bid

as for LTN moving, if it is.. we will hear when they announce MAN, which most people already know about as it shows on the EZY website
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Old 28th Mar 2011, 14:39
  #4251 (permalink)  
 
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bmibaby to London Stansted

Well the new 3 x daily route to London Stansted started today and was welcomed to Stansted with a water canon salute from the fire brigade.

From inside contacts, the loadings have been good ex-Belfast (approx 90 this morning) and as many have been saying have been booked lower on the STN-BHD sectors. Though it's very early days, I hope they do really well on the route!!!
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Old 29th Mar 2011, 07:57
  #4252 (permalink)  
 
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So its bye bye EZY from May 6th. I wonder how 2 airports so close together can sustain 3 MAN routes?
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Old 29th Mar 2011, 12:22
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"I wonder how 2 airports so close together can sustain 3 MAN routes?"

They can't but I am sure the passengers will enjoy the price war until someone surrenders !

A big loss for BHD but again for BFS - swings & roundabouts !
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Old 29th Mar 2011, 12:27
  #4254 (permalink)  
 
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I'd honestly say that the EZY MAN route will probably do great. I see BE packing in their MAN route before WW simply because there that bit more expensive. Then again they have their loyal business passengers. Maybe they'll just concentrate on the new MAN-LDY route?

I was wondering if for some reason FR began an interest in BHD again could they get back in with the aircraft movement restrictions etc? Is there much space left for any other movements?
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Old 29th Mar 2011, 12:42
  #4255 (permalink)  
 
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BE could reduce some of the BHD-MAN flights during winter as they have 6-7 flights a day, excluding weekends which seems a tad much during some of the winter months, thats just my guess anyway but i doubt they will pull the flights completely, but as always it doesnt matter on the price BE, EZY and WW will offer, its how much of a profit they will make.

BE could do better than WW at BHD, as BE have smaller aircraft more suitable for winter traffic and a lower fuel burn. EZY at BFS should do well, having 2 flights a day is ideal, obviously it would be smart to add additional during the Christmas travel rush.

no point selling tickets dirt cheap, you need to make a profit, after all EZY tried BHD-LTN, hoping for better performance, yet they stated they didnt see any tangible benefits.. will WW have the same?
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Old 29th Mar 2011, 13:50
  #4256 (permalink)  
 
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Flybe wont easily pack in the Manchester route, the codeshares with EK, VS and AF are a big money maker for the airline, same for Birmingham and Gatwick.

Easyjet moving in on Manchester, and possibly Birmingham (if the rumours here are true) is a smart move in for the kill of the real low cost airline market. Bmibaby doesnt exactly have the best record for on time performance, loads, or route sustainability. Loads today for the Stansted flights are around the 20s or 30s per flight, thats not exactly paying the bills on a 737 (whereas a Flybe dash breaks even at around a dozen or so customers); and by comparison Luton, on its 1st couple of days in BHD was nearly completely full...my two cents anyway.#

My own opinion (and yes not all will agree) is that the Luton flights going back to BFS is a good thing, the amount of extensions at BHD over the last year because of the U2-195/196 is scary. Keep BFS for the low costs, and BHD for the business men, regional/rural UK traffic and long haul connections.
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Old 29th Mar 2011, 14:08
  #4257 (permalink)  
 
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Keep BFS for the low costs, and BHD for the business men, regional/rural UK traffic and long haul connections.
Couldn't agree more.

Think that WW may be the weakest link on the MAN route. Flybe has the frequency that suits the business traveller, and is often just as competitive as the other loco's if booked early. EZY with their huge brand awareness in NI, and BFS that may suit passengers from outside Belfast, could also do well. It's WW that are not necessarily cheap, only offer two flights a day, and directly competing with BE and the Dash I see as the most likely to suffer.
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Old 29th Mar 2011, 14:14
  #4258 (permalink)  
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Surely, the writing was on the wall when WW made the move, could they have not seen was going to happen?. Alot on here did.
Also how as BHD benefited by the move down the road? Losing Ltn and ultimately having BE competing against EZY on MAN (maybe BHX) at Bfs instead of WW. EZY will probably now be the big player on these routes as they are on every other route against BE.
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Old 29th Mar 2011, 14:58
  #4259 (permalink)  
 
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EZY may carry more passengers, but I'd say BE will beat them on frequency regarding MAN and possibly BHX in the long run. BE are still able to offer up to six rotations a day on the LGW competing with EZY, and as I said, if booked in advance BE can work out just as good value.

Personally I think it's WW that is most vulnerable, and BE will be able to hold their own.
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Old 29th Mar 2011, 14:59
  #4260 (permalink)  
 
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Flybe wont easily pack in the Manchester route, the codeshares with EK, VS and AF are a big money maker for the airline, same for Birmingham and Gatwick.
I agree WW will blink before the mighty flybe but when you claim that the above is a big money maker, are you assuming or do you have inside knowledge. The reason I ask I was on the last BMI GLA-LHR run last Saturday and it was a codeshare with every STAR ALLIANCE carrier worth mentioning but still lost millions..... I am wondering if we're all chanting the same mantra and it turns out we're all...er wrong.
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