More than fair point True Blue
It will be interesting to see how this pads out in the months to come, FR killed baby when they started BHD EMA, but the tickets were for free, this will have generated volumes that will not be repeated by the price levels that Easy/Baby/Flybe will seek.
It always seemed wrong that FR went to BHD rather than BFS although i understand why.
On a like for like comparison i would expect that if fares & frequency were similar then 60- 70% of all traffic would opt for Bhd over Bfs, Flybe are normally more expensive, so when up against either baby or Easy i would expect Flybe & BHD to take a smaller share, when up against baby at BHD that share will fall further.
But i tend to agree that Easy will win against baby because of their greater marketing reach, the big looser will be Flybe