BIRMINGHAM - 4
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FR BHX-trip reports
See this link for my trip reports BHX/GRO/BHX in September.
http://www.pprune.org/airlines-airpo...ml#post5955839
http://www.pprune.org/airlines-airpo...ml#post5955839
Join Date: Aug 2007
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Airport Rebranding
Hmm, this rebranding scheme, an exercise in futility if ever I saw one.
Intrigued though, I took a look at the BHX News announcement on the subject.
It says 'Birmingham Airport has recruited Midlands based marketing agency, Connect Group, to manage its rebrand following a competetive tender process.'
As the Connect Group actually appear to be headquartered in Teddington, Middlesex, the only conclusion I can draw from this is that what we have got for BHX is a branch office staffed by just one incredibly talented guy who after much thought came up with a really, really imaginative idea - let's drop the 'International' tag.
Hmm, this rebranding scheme, an exercise in futility if ever I saw one.
Intrigued though, I took a look at the BHX News announcement on the subject.
It says 'Birmingham Airport has recruited Midlands based marketing agency, Connect Group, to manage its rebrand following a competetive tender process.'
As the Connect Group actually appear to be headquartered in Teddington, Middlesex, the only conclusion I can draw from this is that what we have got for BHX is a branch office staffed by just one incredibly talented guy who after much thought came up with a really, really imaginative idea - let's drop the 'International' tag.
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PK hired a 'Head of Brand' at great expense while making people redundant and cutting wages.......
As you say...'She' is getting paid for overseeing a re-branding operation that will see high costs for little if any effect.
The best re-branding they could ever have would be a new CEO.....
As you say...'She' is getting paid for overseeing a re-branding operation that will see high costs for little if any effect.
The best re-branding they could ever have would be a new CEO.....
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Rebranding
There must be a bigger picture. Or perhaps not.
How about trains painted in BIA whoops Birmingham Airport colours called the airport express that serve the airport. Somehow I doubt it.
Article in the press tonight about retention of the pension scheme.
Centre cities
How about trains painted in BIA whoops Birmingham Airport colours called the airport express that serve the airport. Somehow I doubt it.
Article in the press tonight about retention of the pension scheme.
Centre cities
Join Date: Nov 2006
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The Connect Agency are actually based in Wolverhampton. Appointed following a 'competitive tendering process' apparently.
That said, dropping the 'International' was Kehoe's idea and he mentioned it in his early days. So even the new brand manager can't claim that. I wonder if it is just a brand name or they will go further and rename the company.
There's actually nothing wrong with the BIA brand. The problem is and always has been a credibility issue and that was more than partially due to the lack of courage of previous regimes to take risks in order to grow the business. They could have run more aggressive marketing campaigns - they were given the option - but chose not to. BIA is doing nothing now in terms of marketing that the previously Business Development team couldn't have handled - and they had a feel for and loyalty to the airport.
That said, dropping the 'International' was Kehoe's idea and he mentioned it in his early days. So even the new brand manager can't claim that. I wonder if it is just a brand name or they will go further and rename the company.
There's actually nothing wrong with the BIA brand. The problem is and always has been a credibility issue and that was more than partially due to the lack of courage of previous regimes to take risks in order to grow the business. They could have run more aggressive marketing campaigns - they were given the option - but chose not to. BIA is doing nothing now in terms of marketing that the previously Business Development team couldn't have handled - and they had a feel for and loyalty to the airport.
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There must be a bigger picture. Or perhaps not.
How about trains painted in BIA whoops Birmingham Airport colours called the airport express that serve the airport. Somehow I doubt it.
Article in the press tonight about retention of the pension scheme.
Centre cities
How about trains painted in BIA whoops Birmingham Airport colours called the airport express that serve the airport. Somehow I doubt it.
Article in the press tonight about retention of the pension scheme.
Centre cities
Join Date: Jan 2006
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Yerevan service starts
New Armenia Service Launched - Birmingham Airport
Aimed at connections through to Delhi but BHX-EVN and EVN-DEL
are both only once weekly but the aim is to make twice weekly.
At present the return journey from Delhi requires nearly a six day stay
in Yerevan.
Pete
Aimed at connections through to Delhi but BHX-EVN and EVN-DEL
are both only once weekly but the aim is to make twice weekly.
At present the return journey from Delhi requires nearly a six day stay
in Yerevan.
Pete
Join Date: Dec 2007
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RE : Yeravan service starts
By the looks of things they aren’t too bothered about carrying that many passengers , as the news section on their own website says "On May 19, Air Company ''Armavia'' was meeting its two hundredth passenger for year 2010. "
seriously though , I wish them well, but I think it's going to need a big push on a national scale to get the loads needed as it looks like armenia will be the final destination for those that use it ,as there are better connections to the asian sub continent from the other airlines currently serving brum. Incidently , does Mahan air offer straight through connections to India or is it a long stopover?
By the looks of things they aren’t too bothered about carrying that many passengers , as the news section on their own website says "On May 19, Air Company ''Armavia'' was meeting its two hundredth passenger for year 2010. "
seriously though , I wish them well, but I think it's going to need a big push on a national scale to get the loads needed as it looks like armenia will be the final destination for those that use it ,as there are better connections to the asian sub continent from the other airlines currently serving brum. Incidently , does Mahan air offer straight through connections to India or is it a long stopover?
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RE Yerevan service starts
I'll answer my own question 
The Mahan air flights are ideally tailored for the BHX- Amritsar pax and not really Delhi ,unless you want an extended stay in Tehran. I had a look at most BHX-Delhi flight search engines and Armavia are really up against it if that's what they are targeting (AF/EK dominate) I think, to be honest , whenever a new service like this starts they always say you can have connections to here and there when it fact when you look into it more , it's cobblers. I'll stick to my comments above about it just being a U.K. -> Armenia direct link which hopefully will have support from outside the w.midlands region to help it.
The Mahan air flights are ideally tailored for the BHX- Amritsar pax and not really Delhi ,unless you want an extended stay in Tehran. I had a look at most BHX-Delhi flight search engines and Armavia are really up against it if that's what they are targeting (AF/EK dominate) I think, to be honest , whenever a new service like this starts they always say you can have connections to here and there when it fact when you look into it more , it's cobblers. I'll stick to my comments above about it just being a U.K. -> Armenia direct link which hopefully will have support from outside the w.midlands region to help it.
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"Birmingham Airport - Can't Get There From Here"
A colleague of mine gets names and job titles mixed up and is now referring to the Luton lady referred to up thread as Jo Brand
As regards the new corporate brand, there's an American saying "Can't Get There From Here."
Perhaps it could replace "Serving the Heart of England" as the new strapline to go under the Birmingham International Airport logo.
Armenia indeed!
As regards the new corporate brand, there's an American saying "Can't Get There From Here."
Perhaps it could replace "Serving the Heart of England" as the new strapline to go under the Birmingham International Airport logo.
Armenia indeed!
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Have to agree with giddy's comment. Marketing seems to be the issue. In the late 1980s Manchester went on a big marketing campaign both on TV and bill boards, if i can recall the solgan was Manchester Please! And again during the 1990s another major campaign on billboards showing all the long haul carriers that operate out of manchester at that time. For the most part it seems to have paid of as Manchester now is a major european hub. If Birmingham wants to achieve the same success it has to work harder at marketing its self more effectively and be more aggresive, not just hanging on the sidelines!
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I agree, the money they are wasting on a re-branding that no one will care about could be spent on more proactive marketing. You see nothing on billboards or on the TV about BHX. If you go into a travel agents you have to specify BHX as it's not the first port of call for most of them...
I think the re-branding exercise is more about someone's ego than anything else....
I think the re-branding exercise is more about someone's ego than anything else....
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I agree with the advertising posts too.
MAN has just started another huge campaign regarding its long haul routes. Its not so much a 'pinching other airports pax', but more of a 'keep the ones you have' campaign. Its just letting the pax who are travelling south for their flights that MAN has similar options too.
I think this is the sort of campaign BHX should do too. Its a huge city and its not that there are no pax in Birmingham, its just they go elsewhere for their flights.
Rebranding is pointless unless its a change to a completely different name.
For example, MAN dropped its 'international' tag years ago, but many people will still refer to it as 'manchester international airport', whereare LPL changed to 'Liverpool John Lennon airport', and many people refer to it as John Lennon airport, knowing exactly where it is.
MAN has just started another huge campaign regarding its long haul routes. Its not so much a 'pinching other airports pax', but more of a 'keep the ones you have' campaign. Its just letting the pax who are travelling south for their flights that MAN has similar options too.
I think this is the sort of campaign BHX should do too. Its a huge city and its not that there are no pax in Birmingham, its just they go elsewhere for their flights.
Rebranding is pointless unless its a change to a completely different name.
For example, MAN dropped its 'international' tag years ago, but many people will still refer to it as 'manchester international airport', whereare LPL changed to 'Liverpool John Lennon airport', and many people refer to it as John Lennon airport, knowing exactly where it is.
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American Airlines
We are now in the silly season where US Airlines are about to announce their 2011 plans and this year is no different to others.
Another forum states that the first significant AA/BA/IB route announcement will be made of Wednesday 6th October.
There is some debate whether it will the much rumoured new BA service to the USA from LHR or new AA routes from Chicago or New York.
The Chicago rumour involves services to BHX, GLA, Berlin and Oslo.
The rumours are from the US side and not the UK.
BHX & GLA have been rumoured for both JFK & ORD but ORD seems to be the one mentioned this time round. Another rumour has Oslo -JFK was objected to by BA due to the number of transits carried and Berlin would not be until the new airport opens.
GLA, BHX & Oslo I believe would be on the 757.
Certainly could do with some good news.
Pete
Another forum states that the first significant AA/BA/IB route announcement will be made of Wednesday 6th October.
There is some debate whether it will the much rumoured new BA service to the USA from LHR or new AA routes from Chicago or New York.
The Chicago rumour involves services to BHX, GLA, Berlin and Oslo.
The rumours are from the US side and not the UK.
BHX & GLA have been rumoured for both JFK & ORD but ORD seems to be the one mentioned this time round. Another rumour has Oslo -JFK was objected to by BA due to the number of transits carried and Berlin would not be until the new airport opens.
GLA, BHX & Oslo I believe would be on the 757.
Certainly could do with some good news.
Pete
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Whats with all the freight flights arriving in the middle of the night last night?
Cityline AN26 (Gothenburg), Farnair ATR42 (Krakow), Farnair B1900 (Turin), Arcus Air D228 (Reus) and West Lux ATP (Katowice) ?? Seems a bit unusual to have that many in 1 night!?
Cityline AN26 (Gothenburg), Farnair ATR42 (Krakow), Farnair B1900 (Turin), Arcus Air D228 (Reus) and West Lux ATP (Katowice) ?? Seems a bit unusual to have that many in 1 night!?
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RE Freight flights
If your factory runs to the 'just in time' procedure then you will have to get parts airfreighted at cost if things go pear shaped. Also , coventry is not 24hours and we have a very able ground handler . Just think , it was not that long ago that airfreight was almost frowned upon at BHX and we lost most operations up the A45.
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Freight & GA
Another stunning day with over 30 different aircraft on the Elmdon side today including three different AN26's and tonight a Saudi Arabian airlines G4 from Newark out to Jeddah.
This area as at times in the past been a ghost town but certainly a good shot in the arm even in the passenger side is hit and miss.
However Lufthansa operated three A320's out of the four Frankfurt flights and the only disappointment was the Armavia which has disappeared until November at the earliest.
Pete
This area as at times in the past been a ghost town but certainly a good shot in the arm even in the passenger side is hit and miss.
However Lufthansa operated three A320's out of the four Frankfurt flights and the only disappointment was the Armavia which has disappeared until November at the earliest.
Pete
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AA has stated the new routes that are being opened in april. JFK-BUD, ORD-HEL, SAN-LHR and MAD-LAX.
No BHX yet, but thats not to say it wont be announced later. There is a press conferance with BA now apparently, and AA has one at JFK later, so lets keep waiting.
Also, the Armavia flight earlier was a 'proving flight' apparently, which seems strange. Why not just operate the route outright?
Whilst I hope it goes well, something tells me we shouldnt trust this airline when it comes to commitment?
No BHX yet, but thats not to say it wont be announced later. There is a press conferance with BA now apparently, and AA has one at JFK later, so lets keep waiting.
Also, the Armavia flight earlier was a 'proving flight' apparently, which seems strange. Why not just operate the route outright?
Whilst I hope it goes well, something tells me we shouldnt trust this airline when it comes to commitment?
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AA has stated the new routes that are being opened in april. JFK-BUD, ORD-HEL, SAN-LHR and MAD-LAX.
No BHX yet, but thats not to say it wont be announced later. There is a press conferance with BA now apparently, and AA has one at JFK later, so lets keep waiting.
Also, the Armavia flight earlier was a 'proving flight' apparently, which seems strange. Why not just operate the route outright?
Whilst I hope it goes well, something tells me we shouldnt trust this airline when it comes to commitment?
No BHX yet, but thats not to say it wont be announced later. There is a press conferance with BA now apparently, and AA has one at JFK later, so lets keep waiting.
Also, the Armavia flight earlier was a 'proving flight' apparently, which seems strange. Why not just operate the route outright?
Whilst I hope it goes well, something tells me we shouldnt trust this airline when it comes to commitment?
