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AUGUST 24th - QANTAS

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Old 21st Aug 2011, 17:20
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Joyce left exposed by Qantas campaign

Joyce left exposed by Qantas campaign


They're called ''teaser ads'', and their purpose is to tease you in the old-fashioned sense. A sly wink and a hint of exciting things to come. Advertisers spend money on teaser ads when they wish to raise anticipation and intrigue about a coming event, such as a gigantic sale or a product launch.
Qantas has launched a mega-teaser campaign, the likes of which we rarely see these days. But as unions, politicians and pilots step up the war against Alan Joyce's restructuring plans, was it the right strategy?

You couldn't avoid the lavishly presented, beautifully crafted promise of a ''new spirit'' last week: a full colour wrap-around of every major newspaper that kicked off a multimillion-dollar print and online campaign to run for the next couple of months. (then this on the radio for the punters)


Katter calls Qantas board "bastards"

The ad intrigued readers. It got tongues wagging. It looked extremely impressive, and tantalising. But there was one problem. When the temptress stepped out from behind her veil … there was nothing to see.
What on earth was Qantas on about? A long-lens pic of a pretty young lifesaver; the quintessential blonde and blue-eyed Aussie Anglo-Saxon kid. A beautiful blue sky and … lots of evasive, obfuscating blurb.

Having written many corporate ads myself, it was easy to spot the craft of the copywriter, as he or she desperately resorted to familiar feel-good phrases and reassuring sentiments to avoid actually saying what this "new spirit" comprised. "Competitive" gets a mention, as does "stronger" and "rewarding". Finally, right towards the end - by which point most readers would have given up - there's a clue, when the copywriter refers to the "vast majority of our operations [being] based in Australia". Aha! Gotcha. You're moving overseas.

Qantas is clearly relying on a fluffy, blockbuster campaign to "sell" something they know will be unpalatable to many. But by leaving the meaty details out, the campaign raises more questions than it answers. What on earth is the consumer supposed to "buy"? If there's a new airline, what's its name? Is there a new logo? Will it mean cheaper flights? Where is it going to be based? A "new spirit of partnership" - but with whom? Having pricked our interest, but failed to satisfy our curiosity, the teaser campaign forces us to look elsewhere for the answers.

And there they are, all over the news. Job cuts. Thousands of them. The Greens up in arms, reminding us all to check out the Qantas Sale Act of 1992. The unions are having a fit, claiming "they're expanding the airline but getting rid of Australian jobs, and that's a very fundamental mistake". Rival Virgin Australia cheekily grabbing the opportunity to steal some coveted "Aussie spirit" for themselves by offering jobs to those made redundant by Qantas.

Calls by shareholders for Joyce to go. Daily strikes threatened by unions, and subversive announcements made to passengers by pilots and hosties. Joyce forced onto the back foot, defending the redundancies while standing in front of the Harbour Bridge (proving he "still calls Australia home", presumably).
News that Neil Lawrence, of the ''Kevin 07'' slogan and the anti-mining tax ads, is behind the teaser campaign comes as no surprise.


Qantas wanted to pull out the "big guns", and they don't come bigger. The opening salvos have been fired in what will be a drawn-out struggle for the hearts and minds of Qantas loyalists.

''I think the first message is the most critical and that is that Qantas international has to change or perish,'' Lawrence said.

Maybe, but that's not what the ads say. Perhaps it would have been better if they did. Honesty in advertising is a more powerful tool than obfuscation.

The details dribble out. We learn one of the new airlines will probably be called Jetstar Japan, while another doesn't have a name yet but will be based "somewhere in south-east Asia". Joyce has a Malaysian solution, perhaps. But lacking a single-minded and positive message to sell, Joyce is struggling to deliver the wonderful "new spirit" the campaign promises.

The tease continues, even on Twit***. So does this mean there will be four different brands, four different product stories and four different logos? Sounds like an ad man's nightmare.
(my bold)


The feeling in my water is, the tide is turning against the poor execution of last weeks announcement from AJ. It is my view, Qantas corporate affairs/marketing department (whoever put the advertising campaign together) failed miserably, bordering on amateurish at best, confusing messages which only leads people interested in all this to one conclusion, a great big fat waste of money and energy, or simply "the Qantas brand management is a mess."

How could any board member defend or be proud of this outcome?

All the numbers are pointing to a crash landing for LC & AJ, there is no power, no directional indicator, no ILS, no landing aids or ATC to help them.

It's just, eh, just a hopeless situation to be in really....
ohh yeah, IMHO
.

Last edited by TIMA9X; 21st Aug 2011 at 20:57.
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Old 21st Aug 2011, 21:13
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And how stupid, ignorant and downright patronising that he think that the employees past and present would not rise up, and fight him all the way. The ball is starting to roll, just like a battle cruiser starting to turn, as MP'S are bombarded with ever increasing public anger and my MP (lib) mate tells me the emails are coming in thick and fast. So keep those emails flowing, get all your friends and family on the net, and would we consider a convoy to CBR to save the airline? I would go even if I had to walk. Lets put that one out there for employee and supporters to consider. In our dispute, we had banners, wives, kids, all there (we were goners, but we fought them to the last, and its time we did it again, only no mass pilot resignations thanks) maintain the rage people, we must for our airline, our country, our people, and for the future generation of young australians who deserve to follow their dream into Qantas, be they flight crew or ground staff. What about them?
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Old 21st Aug 2011, 21:40
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QANTAS - Bring It Home!

How does "QANTAS - Bring It Home!" sound as a slogan?

All Australian pilots engineers and Cabin crew. The dependable airline.
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Old 21st Aug 2011, 21:57
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Naysayers quick in jumping to conclusions about Flying Kangaroo

Qantas chief Alan Joyce ... defends the airline

WHAT makes a company Australian? It's worth asking because, over the past few days, union leaders and some members of parliament have been queuing up to accuse Qantas of betraying its Australian roots.

These claims are misleading at best, insulting at worst.

Qantas employs more than 30,000 people in Australia, in every state and territory, across more than 250 different roles.

We do 90 per cent of our heavy maintenance in this country. No other airline does any heavy maintenance here (Virgin's heavy maintenance takes place offshore). In the small number of cases where Qantas heavy maintenance is done in overseas ports, every hour of every shift is supervised by expert Qantas staff flown from Australia. We spend over $1.4 billion on maintenance annually and invest over $50 million in engineering training. Tourism spending by Qantas passengers in 2009/10 was over $24 billion.

We work with a range of charities including UNICEF, the Fred Hollows Foundation, the Great Barrier Reef Foundation, the Royal Flying Doctor Service and Clean Up Australia Day. Last financial year the Qantas Group provided nearly $20 million in support for Australian communities, including Indigenous health and education programs in outback Australia.

In times of trouble, we stand up for Australians. Earlier this year, we sent charter flights to Cairo to bring home Australians caught up in political protests. We contributed over $1.7 million to natural disaster recovery in Queensland and Victoria. In regional Queensland, we added over 300 flights to get people in and out of flood-affected areas.

Over the next few years, we will be making some major changes to turn around our loss-making international business. These will, unfortunately, result in about 1000 redundancies across a number of job types.

As always, we aim to keen compulsory redundancies to an absolute minimum.

But arguing that these jobs are being "outsourced" or "offshored" is simply incorrect. Not a single job is going overseas. The redundancies are the result of aircraft being retired and the restructure of our route network.

They have absolutely nothing to do with the creation of a new airline in Asia or the establishment of Jetstar Japan.

So despite all the union rhetoric, Qantas remains emphatically an Australian company. And despite what the unions would say, being an Australian company does not mean ignoring opportunities overseas. Their pessimism is selling this great country short. Australia's location is the envy of the developed world we are on the doorstep of the fastest-growing economies on the planet. Our political leaders urge us to take advantage of Asia's huge potential.

If Qantas is to be successful for another 90 years, it must adjust to the new realities. We need to change so that we can compete with our rivals and take advantage of the growth of Asia and other developing regions.

Doing this will not threaten our Australian employees.
Naysayers quick in jumping to conclusions about Flying Kangaroo | thetelegraph.com.au

Last edited by 73to91; 21st Aug 2011 at 21:58. Reason: Added the author's name !!!
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Old 21st Aug 2011, 22:03
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BA cuts direct flights to Australia | thetelegraph.com.au

BRITISH Airways is to slash its number of flights to Australia by half, a UK newspaper reports.

From March 2012 the carrier will cut direct flights between London and Australia to once daily, according to The Sunday Times.

BA will continue its service from London's Heathrow Airport to Sydney via Singapore and drop the long-standing service via Bangkok.

Instead, it will offer a service from London to the Thai hub, where passengers will be transferred to Qantas flights under a new agreement between the airlines.

"Singapore is a better market for us than Thailand," BA told The Sunday Times.

The airline denied the move was the start of a shift away from the Australian market.

"We are absolutely committed to Australia," it said.
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Old 21st Aug 2011, 22:57
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Good morning Alan, good morning Board,

Hope you are feeling well rested and prepared for another exciting week. One thing is gauranteed - You will be earning every cent of the unjustified salaries you suck from the company, and it is about time. You have started a war you will not win and you have underestimated what QF means to many people. This is a war that you created, a war that will spill blood on both sides of the field, as has already commenced. This is a fight that will taken to the bitter end. If you truly think that millions of people are going to let you tear apart an icon for the sake of stuffing your greedy pockets then you are worse strategists than previously thought. Things have not even warmed up yet.

Good morning Senator X, Tony , 'Mad' Bob, Nick, Adam and Glenn,
You have and are proving your worth. Welcome to 'Club Testicular Fortitude', you are the true leaders in this debacle. You are the only people to have grown a giant set of plums and put them on the line, if for notheing else to simply support the fact that you are proud to be Australian and proud of an Australian icon.
May I suggest the 6 of you form a new political party, one which displays the same level of patriotism and loyalty, something that Labor and Liberal have lost for eternity ? You would get plenty of votes. It is time this country of our's to grow some balls at the top and stopped being so weak and spineless, and instead made decisions based upon on what is best for our nation, not what is best for corportate Australia or for election funds.

Dick Smith, shame on you. Your statements are spoken like a true businessman, 'money money money'. Not much more I can say but you dissapoint me greatly.

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Old 21st Aug 2011, 23:02
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You know they're struggling for support when they start mentioning the charities they support. The way business entities are set up these days, within the main company, Qanats International is still going to be fending for itself. Even after the new projects get underway. If they get underway? Do people think Jetstar Japan & the other full service airline are going to be under International's umbrella. Doubt it. What changes have they annouced are going to make the huge turnaround for QF International? They're whinging & whining about the 787 delay, but who gets them first! Jetstar. We've made Australia's biggest A/C order of 110 A320's. But guess what who gets them?
We are getting 4 more A380's, we're also retiring 4 747's. More or less nullifies that change I would say. They mention there will be employment opportunities in Asia for people, I'd bet both my n&ts you'll be on local wages & conditions. They've been after Engineers for LA for years now. The sticking point is that you'll be under local wages & awards!
If share holders don't get a dividend this week, look out AJ!!!!
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Old 22nd Aug 2011, 00:27
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Alan, I'll tell you what makes an airline Australian.

Firstly, it isn't facts and figures.

It's minds and hearts. It may not be logical, but this is what attracts us to Qantas ... at the moment.
  • A comfortable and well equipped aircraft with a red rat on its tail
  • An aircraft serviced in Australia, by Australians
  • An aircraft flown by Australian trained, supervised and salaried technical and cabin crew
  • An aircraft operated under the regulations and oversight of CASA
  • An aircraft on which I can fly all the way to my overseas destination

That's what attracts Australian custom.
That's what attracts a lot of international custom.
That's what a lot of us are happy to pay a premium for.

Choose to discount this at your peril.
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Old 22nd Aug 2011, 00:42
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How to decipher what da Leprechaun is really saying.






Artery-The study of paintings

Bacteria-Back door to cafeteria

Barium-What doctors do when patients die

Benign-What you be, after you be eight

Caesarean Section-A neighbourhood in Rome

Cat scan-Searching for Kitty

Cauterize-Made eye contact with her

Colic-A sheep dog

Coma-A punctuation mark

Dilate-To live long

Enema-Not a friend, pilots.

Fester-Quicker than someone else

Fibula-A small lie

Impotent-Distinguished, well known

Labour Pain-Getting hurt at work.The Aviation Minister.

Medical Staff-A Doctor's cane

Morbid-A higher offer

Nitrates-Rates of Pay for Working at Night,
Normally more money than Days

Node-I knew it

Outpatient-A person who has fainted

Pelvis-Second cousin to Elvis

Post Operative-A letter carrier

Recovery Room-Place to do upholstery

Rectum-Nearly killed him

Secretion-Hiding something

Seizure-Roman Emperor

Tablet-A small table

Terminal Illness-Getting sick at the airport

Tumour-One plus one more

Urine-Opposite of you're out
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Old 22nd Aug 2011, 01:45
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Well someone at QANTAS has either a sense of humour or the spirit of adventure......................as reported on another forum:

Qantas is now showing a movie called "The Female Orgasm Explained" as part of its in-flight entertainment package. The Australian airline will show the French documentary on a channel called "The Edge" during long flights.

Get summaries of the top business news from a global perspective Sample

The film comes with an Adult Content warning, of course, and flight attendants can block the channel on any seat.

"In general programs are selected according to quality of content, box office/ratings, topicality and Qantas customer demographics," Qantas said in a statement.

"With the Edge, we source programs that are out of the ordinary across all genres."

The film will run until November. "The Female Orgasm Explained" shows excerpts from old porn films, and curious passengers will want to make sure that their headphone volume is turned down low. The movie's soundtrack lives up to its title.

"I think sociologically it's interesting they are showing something that has the potential in that quite confined space to have people say 'Oh, what are you watching?' or shows that might be understood as titillating as porn," Catriona Eider, an associate professor at the Department of Sociology and Social Policy, Sydney University commented to Reuters.
Perhaps it is thought that will attract long-haul customers back.
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Old 22nd Aug 2011, 03:31
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Qantas Shareholders, please vote now!!!

* Monday, 22 August 2011 *
* * *
*
*

AIPA has been approached by Qantas shareholders to distribute an Urgent Notice to all Qantas Shareholders and associated forms to our members. Please find the Notice below:

Urgent Notice to all Qantas Shareholders


What we need from you

Please find available on AIPA's website (CLICK HERE):

A document setting out three proposed members' resolutions expressing no confidence in Mr Joyce, Mr Clifford and the balance of the Qantas Board.
A document setting out a short statement that explains why shareholders should support the resolutions.
The goal is to have the resolutions to be considered by the next Qantas Annual General Meeting and the statement circulated to all Qantas shareholders.

The Corporations Act provides a process for members' resolutions and circulation of statements in support of this kind.

100 shareholders must request that the resolution be considered by the AGM. Similarly, 100 shareholders must request that the statement be circulated.

If you are a Qantas shareholder, please print out both forms - available by CLICKING HERE.

Please only take this action if you are a Qantas shareholder with voting rights.

You need to (1) complete the form attached to the statement and (2) complete the form attached to the proposed resolutions.

The original forms must be signed and posted to:

The Relevant Officer
Locked Bag 5747
BOTANY NSW 1455

For this effort to be successful, you must move urgently.

100 valid forms must reach the above address no later than Thursday, 25 August 2011.

Thank you for your support and your considered confidence in what Qantas can continue to be.

*
* * *
To login to the AIPA website visit Welcome to AIPA - Australian & International Pilots Association
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Old 22nd Aug 2011, 05:12
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Come on all you Qantas shareholders time to crap or get off the pot. Heres the AIPA website Urgent Notice to all Qantas Shareholders, so sign the paperwork ASAP for the no confidence vote and mail back to locked bag 5747 Botany NSW 1455.
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Old 22nd Aug 2011, 05:55
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Cool

Time out for some humour

Maybe AJ is a closet imperialist as he is trying to take QANTAS back to the days of QANTAS Empire Airways?

L'il ol QEA just flew the pax to SIN where the big boys in Imperial Airways then took them onwards.

The new aircraft order contains the new Airbus A381 seen here: A381 just perfect for the sole remaining route to SIN.

Of course with all this hoo - hah the QF brand might be a little damaged so why not hive off the domestic arm and set up a new premium carrier?

Lets call it Trans Australia Airlines - the nations Jet-Line. It has a red Kangaroo and everything!
Suggested paint scheme : TAA scheme and print advertising =TAA Ad

It would have Australian Pilots, Engineers and serve proper food, even in economy - see the sample TV ad here:
I would give it a slightly retro look that seems to be in fashion now.

Of course one of the best & effective ways to get to your customers is via your kids - the Gruen transfer guys have nothing on our ads!





Seriously QF guys & gals all the best in the struggle to save an icon and may he have the "luck of the Irish" (look it up).
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Old 22nd Aug 2011, 06:15
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Qantas / Forstaff Meeting on the 24 wed ? is Staying Going or Gone ?
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Old 22nd Aug 2011, 06:22
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Interesting to read Geoffrey Thomas saying many of Qantas's problems are of its own making. He says they would not be having half the problems they have today if they had purchased the B777 in the 1990's. The B777 is the cornerstone of the three most profitable airlines in the world.

He also says QF were the last major airline to put seat-back videos into economy and were one of the last airlines to put premium economy in their aircraft despite the fact Australians are the second-tallest people in the world flying the longest distances.
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Old 22nd Aug 2011, 06:29
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The new BKK (ie not going to LHR) service has been loaded in to systems

QF23 SYD1335-BKK1855 744 D connect to BA010 0020+1BKK-0630+1LHR 744 D
BA009 LHR2200 – BKK1515+1 744 D connect to QF24 BKK2055-SYD1000+1 744 D

Gives a 5h25 connection to BA in BKK going up to LHR and a 5h40 connection coming back.

What is it with long connections in SE Asia on QF/JQ these days.
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Old 22nd Aug 2011, 06:30
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Well it must be right if Geoffrey said it.
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Old 22nd Aug 2011, 06:43
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Interesting to read Geoffrey Thomas saying many of Qantas's problems are of its own making. He says they would not be having half the problems they have today if they had purchased the B777 in the 1990's. The B777 is the cornerstone of the three most profitable airlines in the world.
Geoffrey been trawling the internet again to source his information for another news article based on his own assumptions which are normally incorrect ?
Journalist parasite.
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Old 22nd Aug 2011, 06:49
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Originally Posted by PLovett
Well someone at QANTAS has either a sense of humour or the spirit of adventure......................as reported on another forum:

Quote:
Qantas is now showing a movie called "The Female Orgasm Explained" as part of its in-flight entertainment package. The Australian airline will show the French documentary on a channel called "The Edge" during long flights.

Get summaries of the top business news from a global perspective Sample

The film comes with an Adult Content warning, of course, and flight attendants can block the channel on any seat.

"In general programs are selected according to quality of content, box office/ratings, topicality and Qantas customer demographics," Qantas said in a statement.

"With the Edge, we source programs that are out of the ordinary across all genres."

The film will run until November. "The Female Orgasm Explained" shows excerpts from old porn films, and curious passengers will want to make sure that their headphone volume is turned down low. The movie's soundtrack lives up to its title.

"I think sociologically it's interesting they are showing something that has the potential in that quite confined space to have people say 'Oh, what are you watching?' or shows that might be understood as titillating as porn," Catriona Eider, an associate professor at the Department of Sociology and Social Policy, Sydney University commented to Reuters.
Perhaps it is thought that will attract long-haul customers back.
seen it, not bad but not a patch on 'Miss Nude Australia 2009' that was shown maybe 2 years ago
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Old 22nd Aug 2011, 06:59
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What is it with long connections in SE Asia on QF/JQ these days.
It's all about f$&king the airline to be sure, to be sure. There can be no other reason for such appalling scheduling. Our customers are going to loathe it and I can't blame them.

Hmm, let me think - fly direct on the same aeroplane with SQ/EK or have an almost six hour layover with BA/QF. Are they taking the piss? Seriously, you couldn't make up a better way to screw an airline. Muppets.

(rant off)

Last edited by DirectAnywhere; 22nd Aug 2011 at 10:43. Reason: 'cos I like the word "muppet"
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