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Merged: Qantas:The Trashing Of A Brand

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Merged: Qantas:The Trashing Of A Brand

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Old 13th Jun 2008, 04:30
  #41 (permalink)  
 
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Glad you could make sense of the Prof. When anyone has an English translation, please forward it to me.
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Old 13th Jun 2008, 05:20
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Thought profs comments were spot on actually.

The smart arse responses (kremin/MEL etc) generally come from those who feel threatened or cant construct a genuine response.
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Old 13th Jun 2008, 05:22
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The translation

I think he is sticking up for GD! He seems to think that all employees are sackable at anytime to keep profits up. Of course this is absolutely acceptable.

I wrote a couple of posts on a similar thread (the new paint job on the A380's) about bad QF Service. Another Amercian chose to tell me I needed to see a shrink and that I wasn't happy within myself beacause I had been let down by an airline.
Why do Americans think they can lecture everyone on everything from my psychological state to how to run a business? I also don't think they they have the right to comment on good customer service either. Anyone flown AA recently?

I have flown on alot of carriers and trashed QF's service pretty badly. What I didn't get across to everyone is that I understand that when the troops are happy the service is good. When its not, it ain't!
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Old 13th Jun 2008, 05:42
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Angry Price

$3.28 and falling
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Old 13th Jun 2008, 05:52
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I had breakfast, will I make it to lunch time.Probably not, the Pilot shortage will be over by then and no job at QF.But hey apparently they suck although they pay quite well but then again you're away from the wife kid for half the time.So is it really worth it?ask my self twice maybe four times and I still have to consider wether it is worth the effort but when really the effort doesn't play a big role here, considering the way up the ladder can be pretty enjoyable yet the money made is tight on the family and the relationship but hey..I'm a Pilot.
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Old 13th Jun 2008, 06:00
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RawRawHammer,

thanks for that excellent bit of writing. Fabulous, you do us pilots proud.

Tell you what, QFlink are looking for people like you,
Perhaps you could apply here...

Not too much effort required.
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Old 13th Jun 2008, 06:53
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Maybe the "professor" is going to be hosting the QF Board as they go over to NY to hold meetings with senior Airbus and Boeing reps!

Now, I'm obviously missing something here... Oil prices are rising rapidly, "the sky is falling", etc, etc, but the entire Board can fly to the US (I'm sure they'll be travelling economy to allow room for paying customers - you know, the ones that allow us to keep flying!)...

Geez, you'd think there was no such thing as video conferencing, internet, etc, etc... And why does the entire board need to be over there?

"Another bottle of Dom, thanks Charles..."
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Old 13th Jun 2008, 08:16
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Rawrawhammer

sadfsdafsadfjksadfhkjashfoagopbspdbfvspdbspodsfboadsgfbnasdl fknbewrohweorihewojbvlakjdsfglaksdnflsadnfgladfbsaoldighvald sifhasldkgfbalbvalalsdkflkjsdaflkjewpiopqpwsnnjmcmzmzvhweoui h.

Regards,

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Old 13th Jun 2008, 08:20
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Hey Dragun Love it mate, maybe Rawrawhammer has had one too many chardy's
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Old 13th Jun 2008, 10:59
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If one is to argue that they are the most experienced and they try to spilit the KLM / Air France AOC as an argument , saying that they are now one entity. Then logic dictates that one would have to combine the experience of Air France and KLM put together! Therefore they are by far the worlds most experienced airline. Any way you look at it , its really poor marketing. Besides how does one define "experience" , flying around Queensland in Cavok weather ? I think Bearskin airlines in Canada are more " experienced" than Qantas. What a load of crap !!!!

I think the corporate advertising logo should be " Arrogance personified"
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Old 13th Jun 2008, 12:56
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I wouldn't get your knickers in a knot to much lads, the way things are going only Emirates and Etihad will be the only Airlines going around, they seem to have their own oilfield each, if you can believe Aviation in The Australian today. If I were you I would brush up on your Arabic, and tell the missus your off to the sandpit
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Old 13th Jun 2008, 13:26
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OK oicur12 I'll retort the professor if you like, it's actually quite easy. The CEO of a company is the LEADER of it's employees. If, as the professor professes the employees are trashing the brand then the buck stops with him. It's actually a little myoptic to think that staff problems are not caused by bad management. It's also a little short sighted to blame said staff members when the whole thing falls in a heap on your watch.

Bottom line is start at the top of a failing or about to self destruct company rather than blaming the whole thing on the cleaner. Or more simply, if you think the staff are to blame for your brand being hurt look at the managers first.

Sorry for feeding the trolls people, couldn't help myself with the MBA professors style.

Last edited by Whiskey Oscar Golf; 13th Jun 2008 at 14:36. Reason: helpingbilongbalus
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Old 13th Jun 2008, 14:16
  #53 (permalink)  
 
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Could someone please translate W.O.G.'s text into anything that resembles english, i'm lost. Perhaps i need one of those MBA thingys, maybe that'll help

Ahh, now i get it, thanks W.O.G., makes much more sense now, and i couldn't agree more

Last edited by drivabilongbalus; 14th Jun 2008 at 11:56. Reason: comprehension dawns
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Old 14th Jun 2008, 02:22
  #54 (permalink)  
 
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I think Whiskey is right on the money. It all starts at the top.
There was nothing difficult to understand there at all.
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Old 14th Jun 2008, 05:26
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Life According to the Prof.

Qantas management are immune from responsiblity of any sort other than the the creation of executive wealth....which they are very good at.
Qantas Staff...all 36000 of them are responsible for everything else.
They are responsible for the lack of parts required to maintain Aircraft servicability.
They responsible for not having enough food to provide P/C pax for another helping of anything.
They are responsible for a dud IFE System...the list goes on....

Last edited by argus.moon; 14th Jun 2008 at 09:32.
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Old 14th Jun 2008, 08:46
  #56 (permalink)  
 
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36000 staff?

How about 12,000 productive employee's

And 24,000 managers!
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Old 15th Jun 2008, 13:58
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Thumbs down

Close to the beginning of his tenure he came up with the original concept of an emotional and iconic series of ads, "I still call Australia Home"

This emotional attachment helped cement in the publics mind an airline that embodies Australian values and created a sense of pride.

Now in the twilight of his tenure he has succesfully severed this emotional attachment with cold blooded precision leaving a cynical public and staff in his wake.

Ironic Geoff?
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Old 15th Jun 2008, 14:26
  #58 (permalink)  
 
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For those interested in that ABC article about CEOs, here is the link. What a fantastic article. It is time for the people to say "enough is enough". No one deserves the kind of money that these greedy CEOs are earning. Even some CEOs seem to agree with us on this.

Last edited by Flugbegleiter; 15th Jun 2008 at 14:38.
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Old 15th Jun 2008, 23:27
  #59 (permalink)  
 
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Delays and De Brand

With all these delays due to maintenance problems and 767 fleet in trouble the Qantas brand is heading for a place as the worlds worst legacy carrier.
How far can the trashing go before the reputation is irretrievable?
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Old 16th Jun 2008, 00:38
  #60 (permalink)  
 
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CEO with a long term view! Costco

A few excerpts from Flugbegleiter links

And Sinegal says he's also built a loyal work force. In fact, Costco has the lowest employee turnover rate in retailing. Its turnover is five times lower than its chief rival, Wal-Mart. And Costco pays higher than average wages -- $17 an hour -- 40 percent more than Sam's Club, the warehouse chain owned by Wal-Mart. And it offers better-than-average benefits, including health care coverage to more than 90 percent of its work force.
Costco doesn't have a P.R. department and it doesn't spend a dime on advertising. There's a real business advantage to treating employees well, Sinegal said. "Imagine that you have 120,000 loyal ambassadors out there who are constantly saying good things about Costco. It has to be a significant advantage for you," he explained.


In an era when many CEOs are seen as greedy and sometimes corrupt, Sinegal is proving that good guys can finish first -- and without all the corporate frills. Sinegal even sends out his own faxes from his bare-bones office-without-walls at company headquarters near Seattle. But the most remarkable thing about Sinegal is his salary -- $350,000 a year, a fraction of the millions most large corporate CEOs make.


"I figured that if I was making something like 12 times more than the typical person working on the floor, that that was a fair salary," he said.
Sinegal is unfazed by his critics. "Wall Street is in the business of making money between now and next Tuesday," he said. "We're in the business of building an organization, an institution that we hope will be here 50 years from now. And paying good wages and keeping your people working with you is very good business."


If I want a loyalty, I'll get a dog
Geoff Dixon

Do you think QF has 38 000 ambassadors?
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