OK oicur12 I'll retort the professor if you like, it's actually quite easy. The CEO of a company is the LEADER of it's employees. If, as the professor professes the employees are trashing the brand then the buck stops with him. It's actually a little myoptic to think that staff problems are not caused by bad management. It's also a little short sighted to blame said staff members when the whole thing falls in a heap on your watch.
Bottom line is start at the top of a failing or about to self destruct company rather than blaming the whole thing on the cleaner. Or more simply, if you think the staff are to blame for your brand being hurt look at the managers first.
Sorry for feeding the trolls people, couldn't help myself with the MBA professors style.
Last edited by Whiskey Oscar Golf; 13th Jun 2008 at 14:36.
Reason: helpingbilongbalus