Close to the beginning of his tenure he came up with the original concept of an emotional and iconic series of ads, "I still call Australia Home"
This emotional attachment helped cement in the publics mind an airline that embodies Australian values and created a sense of pride.
Now in the twilight of his tenure he has succesfully severed this emotional attachment with cold blooded precision leaving a cynical public and staff in his wake.
Ironic Geoff?
