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Old 10th Jul 2019, 08:11
  #2221 (permalink)  
 
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Originally Posted by toledoashley View Post
That’s exactly my train of thought, and I was shot down on Twitter for suggesting they would drop ‘atlantic’. How many ‘normal’ people refer to them in their full name??
Virgin Atlantic is the recognised Airline brand name. Dropping Atlantic or switching to Virgin UK wont distinguish them from all the other Virgin brands out there.
Virgin Atlantic Airlines was the second Virgin brand created, after Virgin Records. At the time there were no other Virgin brands to get confused with and the Atlantic tag has evolved as the Airline. Now you have Virgin Money, Trains, Cruises, Media, Mobile and many more current and previous brands.
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Old 10th Jul 2019, 08:57
  #2222 (permalink)  
 
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Originally Posted by Letsflycwl View Post
Could we see the Virgin Express name making a reappearance ?
God I hope not - That was a right shower...

Virgin Sun lasted 5 minutes, as did Virgin Red - best stick with the name that works....VAA
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Old 10th Jul 2019, 09:24
  #2223 (permalink)  
 
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So what exactly is wrong with ‘Virgin Airways’?
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Old 10th Jul 2019, 09:39
  #2224 (permalink)  
 
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Virgin Trains? Virgin Vodka?
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Old 10th Jul 2019, 10:08
  #2225 (permalink)  
 
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Why change it when it`s not broke, do you know how much it costs to rebrand?
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Old 10th Jul 2019, 11:37
  #2226 (permalink)  
 
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Virgin Cola-been and gone
SS
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Old 10th Jul 2019, 12:43
  #2227 (permalink)  
 
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Originally Posted by toledoashley View Post
That’s exactly my train of thought, and I was shot down on Twitter for suggesting they would drop ‘atlantic’. How many ‘normal’ people refer to them in their full name??
Quite a few actually, as otherwise people do think travel might be on Virgin Trains.

”Virgin Comnect” would be a good bet, BA Connect wasn’t around long enough to be much remembered in this market.
Or “slightly-bigger-red”?
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Old 18th Jul 2019, 12:08
  #2228 (permalink)  
 
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Anyone know when BE/VS/Connect release their S20 schedule please? cheers
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Old 18th Jul 2019, 15:14
  #2229 (permalink)  
 
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Only my personal thought but I would expect if for at least another month of two, but that depends on how long a piece of string is.

Honestly they need to finish sorting this winter's schedules first and only then move onto the S20 programme.
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Old 18th Jul 2019, 15:32
  #2230 (permalink)  
 
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I doubt the pure "Virgin" branding, since Virgin in the UK will be keen to identify itself as being different to Virgin Australia (despite different colour scheme). Virgin Group now own less than 10% of VA and 20% of VA, so they're "almost" unrelated.
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Old 18th Jul 2019, 15:44
  #2231 (permalink)  
 
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since Virgin in the UK will be keen to identify itself as being different to Virgin Australia
is that really much of an issue??
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Old 18th Jul 2019, 16:20
  #2232 (permalink)  
 
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depends whats in their brand licencing agreements....I know of a business who was prohibited from using their own brand on cruise ships in one country due to having a joint ventue on cruise ships in another country!
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Old 18th Jul 2019, 20:27
  #2233 (permalink)  
 
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Originally Posted by clipstone1 View Post
depends whats in their brand licencing agreements....I know of a business who was prohibited from using their own brand on cruise ships in one country due to having a joint ventue on cruise ships in another country!
tui????????
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Old 19th Jul 2019, 20:52
  #2234 (permalink)  
 
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Originally Posted by Skipness One Foxtrot View Post

Quite a few actually, as otherwise people do think travel might be on Virgin Trains.

”Virgin Comnect” would be a good bet, BA Connect wasn’t around long enough to be much remembered in this market.
Or “slightly-bigger-red”?
There has been talk that in future connect airways might grow its network to feed not just VS services but also it’s partners DL, AF and KL. With this in mind maybe rebranding Flybe as just Connect could be a option
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Old 20th Jul 2019, 07:54
  #2235 (permalink)  
 
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Or just Virgin with no other words. I'm sure there has been think tanks, customer feedback,forums, branding consultants etc etc all in the background on this one. I am sure the name has already been decided
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Old 20th Jul 2019, 08:16
  #2236 (permalink)  
 
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Originally Posted by Alteagod View Post
Or just Virgin with no other words. I'm sure there has been think tanks, customer feedback,forums, branding consultants etc etc all in the background on this one. I am sure the name has already been decided
Dont forget Focus Groups. I got involved in one of those a few years back to bounce around thoughts for new name for new (then) road vehicle.
What a Bun Fight!! Personally I lost the will to live once the SmartAs---es 'took over' and browbeat the rest of the group. The name put forward looked like the first few letters to fall out of a Scrabble box.
FWIW - the Company rejected it.
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Old 20th Jul 2019, 14:10
  #2237 (permalink)  
 
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I suppose it has a lot to do with the future stratwgy. If mianly own-branded domestic and white label fyling und someone else's brand (like AF, KL) is on the cards, something with Virgin in it would make sense. If the business plan involves a significant amount of flights under the own brand to the continent or even on the continent, Virgin is not such a great idea as the brand is not that well known outside English-speaking countries.
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Old 20th Jul 2019, 17:37
  #2238 (permalink)  
 
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Originally Posted by Skipness One Foxtrot View Post

Quite a few actually, as otherwise people do think travel might be on Virgin Trains.

”Virgin Comnect” would be a good bet, BA Connect wasn’t around long enough to be much remembered in this market.
Or “slightly-bigger-red”?
More like "slightly-bugger-red"!
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Old 20th Jul 2019, 18:01
  #2239 (permalink)  
 
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Originally Posted by virginblue View Post
I suppose it has a lot to do with the future stratwgy. If mianly own-branded domestic and white label fyling und someone else's brand (like AF, KL) is on the cards, something with Virgin in it would make sense. If the business plan involves a significant amount of flights under the own brand to the continent or even on the continent, Virgin is not such a great idea as the brand is not that well known outside English-speaking countries.
I really don’t know why there is the negativeness against ‘Virgin Airlines’.

Every other brand in Virgin family does exactly what it says in the tin. Virgin Trains, Virgin Holidays, Virgin Money, Virgin Hotels, Virgin Voyages etc...
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Old 20th Jul 2019, 18:11
  #2240 (permalink)  
 
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Originally Posted by toledoashley View Post
I really don’t know why there is the negativeness against ‘Virgin Airlines’.

Every other brand in Virgin family does exactly what it says in the tin. Virgin Trains, Virgin Holidays, Virgin Money, Virgin Hotels, Virgin Voyages etc...
Mates Condoms. But I agree with you. Apart from the aforementioned.

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