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Monarch - 3

Old 15th Jan 2017, 16:27
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Well they have just stated they are looking to return to long haul flying with seven or eight aircraft ....

A bit late to the party perhaps .....


Seems they dont really know what they want to be ...
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Old 15th Jan 2017, 23:36
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Floundering i think best describes the situation at spotty M
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Old 15th Jan 2017, 23:51
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is it 35% increase in bookings in relation to a significant drop in bookings last year? so overall neutral!
I feel some old Dc-10s and 767s coming on for longhaul... remember them?
Is the A330 that sat outside the hangar gone?
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Old 16th Jan 2017, 03:29
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Ratchetring

Where did you read about Monarch looking to return to long haul, any links?
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Old 16th Jan 2017, 07:34
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Originally Posted by ratchetring
Well they have just stated they are looking to return to long haul flying with seven or eight aircraft ....

A bit late to the party perhaps .....


Seems they dont really know what they want to be ...
I rarely get the impression Monarch are particularly innovative - aren't they always following on behind other carriers in decision making?
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Old 16th Jan 2017, 11:41
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However i suspect on taking a look at jet2 they then decided recently to conduct a U turn and actually selling holidays may be a good idea after all
Cosmos & Monarch used to be good setup!
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Old 16th Jan 2017, 11:49
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Canberra97 , A friend works for them he received a update from the CEO Andrew Swaffield yesterday stating the fact .

Where exactly the funds for eight long haul aircraft are coming from god knows given the companies situation

Seems to me there making it as they go along , Likely its a reaction to jet 2 aquiring a 330 as it seems what jet 2 do today Monarch does tommorow plus they must be eying the number of people flying long haul with the likes of Thomas cook ,Thompson ,Etc

Maybe the pennies finally dropped that the market their in is totally saturated and there stuck in a ever diminishing pool with some bloody big predators swimming around....
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Old 16th Jan 2017, 12:57
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Well, I for one would be very happy if they did as there is a market there for the taking at BHX in terms of leisure long haul. TOM have a good range of destinations (and launch Goa and Phuket in Nov) but it would be nice to see someone step in and offer a wider choice of US, Caribbean and Indian Ocean flights. TCX have shown this can work at MAN: on a smaller scale I think this type of operation could work for Monarch at BHX.
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Old 16th Jan 2017, 13:10
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Monarch was always going to be in a difficult position once the low cost airlines became established. As pabley said Cosmos and later Avro were a good model, and Monarch also did a lot for flying for Airtours (who didn't have an airline in house early on). When they set up their own airline and merged with Thomas Cook, Monarch lost some of that work and unlike Thomson who also dabbled with low cost scheduled the Cosmos and Avro work was not big enough to simply retrench back into Inclusive Tour flying with seat sales just a bonus. It has been easier for the locos to move into their own holiday sector - all have now done this - most recently Ryanair as they have a lower cost structure. So I don't think I could of any better- either they need the investment to take on say Jet2 and win in BHX MAN and via LTN and LGW at STN, or in my view they need to merge. We'll see and of course we wish them luck. Incidentally the 737 "Max" could take on some flying we think of as long haul.
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Old 16th Jan 2017, 13:18
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Bottom line is monarch have not got a pot to piss in to put it bluntly , Any notion of seven or eight long haul aircraft is ludicrous.
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Old 16th Jan 2017, 16:56
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Brigantee

I Absolutely agree with you and that's why I asked ratchetring who posted it for a link to this ludicrous suggestion which to be honest I find hard to believe.
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Old 16th Jan 2017, 17:21
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Originally Posted by Brigantee
Bottom line is monarch have not got a pot to piss in to put it bluntly , Any notion of seven or eight long haul aircraft is ludicrous.
As much as i wish it wasn't the case, it is the absolute truth.

Monarch really need to be focusing on what they have right now.

Long haul ops are not the be all and end all... So, if there is any truth in this rumour, those involved should have a serious re-think !
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Old 16th Jan 2017, 17:42
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This may be someone thinking aloud for when the MAX starts to arrive. Financially the last deal, so called, merely bought them some time. Finance wise it was little more than to get them into some sort of shape to sell off.

To think that a company in a serious financial position, as they are, could or would consider balance sheet draining long haul, they must be bonkers..
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Old 16th Jan 2017, 17:45
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Im sure given the funding Monarch could make a success of long haul as they have a lot of experiance in the field , However where is the cash for long haul aircraft going to come from ?
Possible merger?/ Buy in the offing?
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Old 16th Jan 2017, 18:25
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paully

Good post and I totally agree with you especially the first sentence.
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Old 17th Jan 2017, 00:53
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Monarch lacks above all a clear understanding of what it is, its market, its like a dog chasing its own tail, they see Norwegian enter the LGW market and think ah!! we should be a LoCo carrier, ditch long haul and the holiday side of the business, then Jet2 grow their holiday company profitable and Monarch have second thoughts....

They should focus on engineering, i really can't see them in their present form being around in a couple of years which would be a shame
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Old 17th Jan 2017, 12:11
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Paully , The comunique clearly stated aquiring seven or eight "modern long haul aircraft" as opposed to using the 737 Max on long haul routes

Further they are trying to grow their well regarded engineering business but i beleive are suffering from a problem in both recruiting and retaining quilified engineers
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Old 17th Jan 2017, 15:15
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Trying to grow the Engineering business..serious?? because only last year they closed their Manchester engineering operation making 120 engineers redundant as well as making a further 13 at Luton and several at Birmingham.

Monarch Airlines engineering job losses in Manchester

No wonder their recruiting and retaining measures are a bit patchy, would you not agree..

As for long haul ops
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Old 17th Jan 2017, 15:38
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Totally agree , However thats what the official line is , As for closing the Manchester hangar that was one serious mistake, The hope was i hear the staff would all relocate to the Birming hangar where they are very short of engineers, However
most took the pay off and many were recruited by Thomas Cook at Manchester
and jet 2 who now own the facility.


I think its known as shooting yourself in the foot.....
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Old 17th Jan 2017, 17:18
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Okay - here's a just plausible business decision. Monarch's key remaining market appears to be silvers who feel they get a bit of a better service than they would from EasyJet etc.

There is a client or clients involved in the cruise market or possibly the niche up-market holiday one who might have formerly used monarch and would wish to return if only they were still in the market.

Monarch engineering has a proven record in maintaining geriatric jets.

So let's at least examine the business case for this leasing older available airframes ( A330s would be nice but if push comes to shuv A340-300s or 757s/767s) to serve these guys.

I think it would bear examination. Low risk low start up costs.
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