Monarch lacks above all a clear understanding of what it is, its market, its like a dog chasing its own tail, they see Norwegian enter the LGW market and think ah!! we should be a LoCo carrier, ditch long haul and the holiday side of the business, then Jet2 grow their holiday company profitable and Monarch have second thoughts....
They should focus on engineering, i really can't see them in their present form being around in a couple of years which would be a shame