CARDIFF - 2
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Nope,
Cardiff Docks, Shirley Bassey likes to think of it as Tiger Bay, others call it Splott, has been redeveloped, Barry has some of it's docks remaining active but not so many banana boats coming in these days!
Cardiff Docks, Shirley Bassey likes to think of it as Tiger Bay, others call it Splott, has been redeveloped, Barry has some of it's docks remaining active but not so many banana boats coming in these days!
Brunel to Concorde
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Airlines like Emirates, with services into a hub airport in the Middle East, Delta with a service to North America and Michael O’Leary’s low-cost Ryanair, will come to Cardiff – providing Abertis offers competitive landing fees and the Welsh Government effectively underwrites any losses in the first few years of establishing financially-sustainable new routes.
After many twists and turns, how can Cardiff Airport finally take off? - Business News - Business - WalesOnline
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The state of Cardiff
We need to put Cardiff into perspective in the current climate. As TA has said on may occasions with the state of the Welsh Economy Cardiff is not going to expand significantly in the near to mid future. Cardiff currently fills a niche that it has done for many years with its domestic schedules plus Paris and Amsterdam and the charter market. Therefore the terminal and ATC are perfectly acceptable to that level of throughput and can cope easily with passenger numbers up to 2.5mpa. As an example of the best way potentionally forward if you had seen the original Liverpool terminal after the first expansion of Low-cost there you would have seen just 16 checkin desks in what was quoted at the time as the chicken shed. This was used until the new terminal opened when passenger figures excedded 4mpa. This was much smaller than Cardiff.
Will Cardiff attract Ryan or Easy in the short term the answer is no. They will not endanger there exsiting schedules at BRS. Ah what about the leakage. This equates to approx 700,000 to BRS but this is spread over all the avaliable services from BRS. So to attract all those passengers you would need to have all the services currently operated from BRS replicated at CWL. But there would not be sufficent numbers to make these services finacially feasable. As to Long Haul firstly if BRS could not make a New York work do you really think that it would be any different for CWL I dont think so. As for Middle Eastern operators what would they look for a destination that is busy again it would be BRS before CWL based on shere passenger numbers.
What does Cardiff need to do until the economy improves and moves away from being reliant on Public Service to a mixed economy. Do simple things and consolidate. There is a network of schedules that work and there is a market for limited IT etc. If they want to attract more passengers then potentionally there are some moves that the WAG could do to assit. Currently Cardiffs hinterland is seen as South Wales this needs to be expanded. Include West and MID Wales then look at parts of the South West and Midlands. To help this could need two aspects soughting out. The Severn Bridge Tolls(a hidden tax on Wales) and the Bryn Glas tunnels. Forget the road from Culver house its a lot better than the approach to BRS. Improve signage from the West. Sorry Mathers you said that sometime ago and I agree.
In the short term do not expect too much but consolidate and grow slowly and retain.
Will Cardiff attract Ryan or Easy in the short term the answer is no. They will not endanger there exsiting schedules at BRS. Ah what about the leakage. This equates to approx 700,000 to BRS but this is spread over all the avaliable services from BRS. So to attract all those passengers you would need to have all the services currently operated from BRS replicated at CWL. But there would not be sufficent numbers to make these services finacially feasable. As to Long Haul firstly if BRS could not make a New York work do you really think that it would be any different for CWL I dont think so. As for Middle Eastern operators what would they look for a destination that is busy again it would be BRS before CWL based on shere passenger numbers.
What does Cardiff need to do until the economy improves and moves away from being reliant on Public Service to a mixed economy. Do simple things and consolidate. There is a network of schedules that work and there is a market for limited IT etc. If they want to attract more passengers then potentionally there are some moves that the WAG could do to assit. Currently Cardiffs hinterland is seen as South Wales this needs to be expanded. Include West and MID Wales then look at parts of the South West and Midlands. To help this could need two aspects soughting out. The Severn Bridge Tolls(a hidden tax on Wales) and the Bryn Glas tunnels. Forget the road from Culver house its a lot better than the approach to BRS. Improve signage from the West. Sorry Mathers you said that sometime ago and I agree.
In the short term do not expect too much but consolidate and grow slowly and retain.
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Cardiff – an airport once worth £200 million now valued at just £30 million today
Another take on the Cardiff story.......
Article here.... Cardiff – an airport once worth £200 million now valued at just £30 million today
Article here.... Cardiff – an airport once worth £200 million now valued at just £30 million today
Last edited by ArtfulDodger; 21st May 2012 at 23:09.
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"Having travelled a week ago to the USA, it was far less of a hassle to commute to London Heathrow Airport where travel options were in the 10s vs the one flight with a six-hour layover to an airport 40 miles outside of Washington via a counter-intuitive opposite direction connection over Amsterdam."
So what's the answer? Does Denis G. Campbell seriously believe and/or expect direct services from CWL to/from Washington and/or wherever he may be travelling to/from next week or next year?
The guy's an idiot, if one's local airport is a regional airport then one should expect regional air services and not wide body jets operating to all points north, south, east and west!
So what's the answer? Does Denis G. Campbell seriously believe and/or expect direct services from CWL to/from Washington and/or wherever he may be travelling to/from next week or next year?
The guy's an idiot, if one's local airport is a regional airport then one should expect regional air services and not wide body jets operating to all points north, south, east and west!
Scourge of Bad Airline Management!
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Denis G Campbell has been sounding off about the airport for quite a while now. And as is common to a lot of such commentators, there are so many assumptions being made by him that the end result of his scribbling is way more heat than light....
Also, for an editor in chief, who presumably earns his crust from writing, to make so many glaring errors of both grammar and syntax, makes me question his authority again.
I'm with PF.
TA
Also, for an editor in chief, who presumably earns his crust from writing, to make so many glaring errors of both grammar and syntax, makes me question his authority again.
I'm with PF.
TA
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**New Route Launch Today 24/06/2012**
Vueling today launched two further destinations from CWL. 3x Weekly to both PMI and ALC. Both of which are reported to have had a pretty good take-up. I relate to EI-EIDW's post that the ALC has been extended to run the full length of October. The PMI and ALC services are operated by an A319 which is PMI based.
Vueling today launched two further destinations from CWL. 3x Weekly to both PMI and ALC. Both of which are reported to have had a pretty good take-up. I relate to EI-EIDW's post that the ALC has been extended to run the full length of October. The PMI and ALC services are operated by an A319 which is PMI based.
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New report out today has suggested that a direct, express bus service from the City Centre to the airport is to be set-up. I imagine that it would be similar to the popular Bristol Flyer service ? Also, more than likely operating from Cardiff Bus Station ?
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Sorry AirGuru, I absolutely didnt realise that they had 319s, good to know that. I really like their brand positioning and approach to marketing, I hope that they can bring this to life in Cardiff and Southampton.
How are the numbers going on the Barcelona flights so far, I hope that demand and hence the revenue has been their for them so it can stand the test of time.
How are the numbers going on the Barcelona flights so far, I hope that demand and hence the revenue has been their for them so it can stand the test of time.
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No worries EI-BUD, well the numbers have not been too great so far. The loads have been around 50% in the month, and im sure it was 30% odd last month. The ALC and PMI flights are reported to have been pretty good so far, but we just need to hope for BCN to pick up a little. They stated originally that they were looking for loads in the region of 70%. It is achievable, it may just take time
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Thanks AirGuru, Vueling are a great little airline and the brand exudes fun. I think some sort of reasonable inexpensive marketing activity should take place in Cardiff and Southampton to bring notice to the brands. People who want to book flights to Barcelona from the UK largely will not know who Vueling are. I recall a very successful publicity stunt by Ryanair in Barcelona when they launches Girona flights. Something like this 'the 1st 2000 people to turn up to Plaza Catalonia' on X date get a free ticket on Ryanair.
If you consider that Vueling have 50% loads, they have plenty of empty seats to give away and surely for the purpose of such an activity the airport would forgo the fees, not sure exactly but I think it would punch a lot harder than traditional media including TV etc.
The adverts showing the Vueling 320 with the MTV titles etc and the music that it is associated with puts the brand firmly into the minds of those that see it, well that was my view on it. Perhaps set up a big screen in Cardiff and go via the Radio stations to do like FR did in Barcelona, and say 1st 300 people get free ticket. The news would cover the event and if it was oversubscribed probably better news still.
Only a suggestion...
That's the single biggest challenge for airlines entering new markets, getting the brand known and since airlines rely on their own websites as distribution channels rather than travel agents it makes the marketing bit even more important.
EI-BUD
If you consider that Vueling have 50% loads, they have plenty of empty seats to give away and surely for the purpose of such an activity the airport would forgo the fees, not sure exactly but I think it would punch a lot harder than traditional media including TV etc.
The adverts showing the Vueling 320 with the MTV titles etc and the music that it is associated with puts the brand firmly into the minds of those that see it, well that was my view on it. Perhaps set up a big screen in Cardiff and go via the Radio stations to do like FR did in Barcelona, and say 1st 300 people get free ticket. The news would cover the event and if it was oversubscribed probably better news still.
Only a suggestion...
That's the single biggest challenge for airlines entering new markets, getting the brand known and since airlines rely on their own websites as distribution channels rather than travel agents it makes the marketing bit even more important.
EI-BUD
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Indeed Ei-BUD, the loads were 48 and 32 percent respectively for april and may. Yes, Vueling need to bring the brand identity with them and sell themselves to the welsh public, which still seems fixated on Baby.
I was astounded the other week when i was talking to a group of around 15 people, all of which did not even know that the Barcelona route existed from CWL, or that Vueling were here at all.
I can not fault either the airport or the airline for this, as in all honesty Vueling, in partnership with CWL have launched one of the deepest and far-reaching ad-campaigns that i personally have ever seen for an airline starting in a new area.
Adverts for the services have been seen in Plymouth, Exeter and there is a huge scattering of adverts in Bristol, including the prestigious Temple Meads. And of course, there are a few adverts in Cardiff and South Wales, on Stagecoach buses. So, yes they have done their fair share of marketing so far, just need to hope that it continues.
Your idea with the 'seat giveaway' sort of thing, is actually pretty clever. People are obviously more inclined to take a free seat on a route rather than paying, hence raising awareness. Then word of mouth when the 'free passenger' returns does the rest !
I was astounded the other week when i was talking to a group of around 15 people, all of which did not even know that the Barcelona route existed from CWL, or that Vueling were here at all.
I can not fault either the airport or the airline for this, as in all honesty Vueling, in partnership with CWL have launched one of the deepest and far-reaching ad-campaigns that i personally have ever seen for an airline starting in a new area.
Adverts for the services have been seen in Plymouth, Exeter and there is a huge scattering of adverts in Bristol, including the prestigious Temple Meads. And of course, there are a few adverts in Cardiff and South Wales, on Stagecoach buses. So, yes they have done their fair share of marketing so far, just need to hope that it continues.
Your idea with the 'seat giveaway' sort of thing, is actually pretty clever. People are obviously more inclined to take a free seat on a route rather than paying, hence raising awareness. Then word of mouth when the 'free passenger' returns does the rest !
Last edited by AirGuru; 4th Jul 2012 at 11:08.
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AirGuru, good to know also that they have been active in terms of local marketing. Though it is important since it is the Welsh side that will be more relevent for marketing given that I would imagine the high proportion will originate on this side, with fewer origination in Spain.
My view is that with business busily doing something rather than nothing in terms of marketing, companies are producing more flyers and more bill boards, more mail drops, I feel that it comes to a point where people switch off and see it all as more marketing. An event FR style can walk and talk and create word of mouth. Would be worth it..? What about a deal with a chain of supermarkets to raffle 2 tickets per shop in each town/village per week for 10 weeks. something that would be added value for all concerned. The locals talk about it when somebody wins the condition is photo for local paper and Vueling written all over it.
Some of the videos and internal stuff that Vueling have created is quite motivational. Would be good to get some of that out and about in some way....
EI-BUD
My view is that with business busily doing something rather than nothing in terms of marketing, companies are producing more flyers and more bill boards, more mail drops, I feel that it comes to a point where people switch off and see it all as more marketing. An event FR style can walk and talk and create word of mouth. Would be worth it..? What about a deal with a chain of supermarkets to raffle 2 tickets per shop in each town/village per week for 10 weeks. something that would be added value for all concerned. The locals talk about it when somebody wins the condition is photo for local paper and Vueling written all over it.
Some of the videos and internal stuff that Vueling have created is quite motivational. Would be good to get some of that out and about in some way....
EI-BUD
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Hmm yes i do agree with the things that you suggest that all could help provide more passengers to the route. If i had things my way, I would create this new Cardiff Flyer that has bee suggested today officially for the first time, then plaster it in Helvetic, Flybe, Vueling, KLM and Eastern advertisements.
There is a big screen in the city centre of Cardiff anyway as a permanent fixture above some of the shops outside St. Davids 2. That would be a great platform to launch airport advertisements from !
There is a big screen in the city centre of Cardiff anyway as a permanent fixture above some of the shops outside St. Davids 2. That would be a great platform to launch airport advertisements from !