British Airways new uniform
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British Airways new uniform
Any thoughts on the new design?
cheers
cheers
Pure and simple window-dressing for publicity and 'woke-ness'. An airline's job is to fly customers and freight from origin to destination safely ... and not to make a financial loss when doing so. What a waste of money for something that will be 'replaced' by something 'more appropriate' or 'more fashionable' in a few years time.
BA has a long way to come to reach its previous quality of service. This is not the way forward.
BA has a long way to come to reach its previous quality of service. This is not the way forward.
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Pure and simple window-dressing for publicity and 'woke-ness'. An airline's job is to fly customers and freight from origin to destination safely ... and not to make a financial loss when doing so. What a waste of money for something that will be 'replaced' by something 'more appropriate' or 'more fashionable' in a few years time.
BA has a long way to come to reach its previous quality of service. This is not the way forward.
BA has a long way to come to reach its previous quality of service. This is not the way forward.
Someone could write a book on what it means to be British today, and at least half the country wouldn't agree, so there is no consensus definition, and trying to make one out of fabric is clearly not going to work. In the end it's a uniform, the idea being we are a team trying to work together. That's enough. The rest is unnecessary cost. You can guarantee that passengers today, given the choice of the most stunning uniform in use, or getting your bags out at the end of the flight, first time every time, the majority would choose the latter. Once IAG management has solved the problems like 5 days of our bags circumnavigating the world, and not being with us (like for a wedding), then they can devote some time to lesser matters. But others may not agree.
Pure and simple window-dressing for publicity and 'woke-ness'. An airline's job is to fly customers and freight from origin to destination safely ... and not to make a financial loss when doing so. What a waste of money for something that will be 'replaced' by something 'more appropriate' or 'more fashionable' in a few years time.
BA has a long way to come to reach its previous quality of service. This is not the way forward.
BA has a long way to come to reach its previous quality of service. This is not the way forward.
Even millennials recognise a Pan Am uniform and Virgin's high-visibility outfits are the talk of the hotel lobby guests. Google PSA. Who would have thought that the 70s were so woke? Or maybe, 'woke' is not a thing?
Britannica Dictionary definition of UNIFORM
- noun: a special kind of clothing that is worn by all the members of a group or organization (such as an army or team)
- adjective : not varying or changing : staying the same at all times, in all places, or for all parts or members
- noun: a special kind of clothing that is worn by all the members of a group or organization (such as an army or team)
- adjective : not varying or changing : staying the same at all times, in all places, or for all parts or members
Well, if you think looking up words in a dictionary is all it takes to operate a global airline, we can stop here. I am not interested in the small-mindedness that seems to have taken over this forum.
Well, if you think looking up words in a dictionary is all it takes to operate a global airline, we can stop here. I am not interested in the small-mindedness that seems to have taken over this forum.
ATB
Pure and simple window-dressing for publicity and 'woke-ness'. An airline's job is to fly customers and freight from origin to destination safely ... and not to make a financial loss when doing so. What a waste of money for something that will be 'replaced' by something 'more appropriate' or 'more fashionable' in a few years time.
BA has a long way to come to reach its previous quality of service. This is not the way forward.
BA has a long way to come to reach its previous quality of service. This is not the way forward.
You are silly.
Surely the question should be are the new uniforms comfortable and practical for BA staff? If it helps them do their job more efficiently then that can't be a bad thing.
Pure and simple window-dressing for publicity and 'woke-ness'. An airline's job is to fly customers and freight from origin to destination safely ... and not to make a financial loss when doing so. What a waste of money for something that will be 'replaced' by something 'more appropriate' or 'more fashionable' in a few years time.
BA has a long way to come to reach its previous quality of service. This is not the way forward.
BA has a long way to come to reach its previous quality of service. This is not the way forward.
Which, of course, it is - but every airline thinks it's a worthwhile expense. BA's last uniform refresh was almost twenty years ago so a redesign every two decades doesn't seem that extravagant, either.
And "Woke-ness"? What on earth do you mean?
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Basically
Oh dear!!
I think airline crew should wear uniforms that are fire-resistant, easy to maintain, comfortable and easy on the eye. Good enough for you? Just my opinion. As for 'buying staff uniforms' (ie the company investing in a new vestimentary image ) ... well some airlines require their staff to purchase their uniform themselves at their own expense, from either the company stores or the suppliers, and return it at the end of their flying career with the said company. Some airlines do permit their crew to wear jeans (or similarly casual trousers) and t shirts .. but SAFETY and COMFORT should be important as well as encouraging cutting-edge design from (hopefully) 'local' designers preferably from the country of the airline.
Woke-ness ... well it seems that some members of this forum are quick to comment on the use of a dictionary but to quote the Urban Dictionary, 'wokeness' is described as being a measurable state of awareness about what's happening in the world, which I consider to be relevant in the visual branding of several airlines in their current uniforms ... to allow their crew to 'be themselves'.
Thanks Hovis! 
Happy New Year!
It sounds as if you think ....
Woke-ness ... well it seems that some members of this forum are quick to comment on the use of a dictionary but to quote the Urban Dictionary, 'wokeness' is described as being a measurable state of awareness about what's happening in the world, which I consider to be relevant in the visual branding of several airlines in their current uniforms ... to allow their crew to 'be themselves'.
You are silly.
Happy New Year!
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showed this to my partner and she made this observation
how does a femail flight attendant answer the call of nature in a tiny toilet cubicle whilst wearing the trouser suit, possible yes but not exactly quick and simple !
how does a femail flight attendant answer the call of nature in a tiny toilet cubicle whilst wearing the trouser suit, possible yes but not exactly quick and simple !
Britannica Dictionary definition of UNIFORM
- noun: a special kind of clothing that is worn by all the members of a group or organization (such as an army or team)
- adjective : not varying or changing : staying the same at all times, in all places, or for all parts or members
- noun: a special kind of clothing that is worn by all the members of a group or organization (such as an army or team)
- adjective : not varying or changing : staying the same at all times, in all places, or for all parts or members
Army uniform has changed over the years. Are you suggesting that the army should still be wearing the same uniform as at the time of the thin red line?
Oh dear!!
I think airline crew should wear uniforms that are fire-resistant, easy to maintain, comfortable and easy on the eye. Good enough for you? Just my opinion. As for 'buying staff uniforms' (ie the company investing in a new vestimentary image ) ... well some airlines require their staff to purchase their uniform themselves at their own expense, from either the company stores or the suppliers, and return it at the end of their flying career with the said company. Some airlines do permit their crew to wear jeans (or similarly casual trousers) and t shirts .. but SAFETY and COMFORT should be important as well as encouraging cutting-edge design from (hopefully) 'local' designers preferably from the country of the airline.
Woke-ness ... well it seems that some members of this forum are quick to comment on the use of a dictionary but to quote the Urban Dictionary, 'wokeness' is described as being a measurable state of awareness about what's happening in the world, which I consider to be relevant in the visual branding of several airlines in their current uniforms ... to allow their crew to 'be themselves'.
Thanks Hovis! Happy New Year!
I think airline crew should wear uniforms that are fire-resistant, easy to maintain, comfortable and easy on the eye. Good enough for you? Just my opinion. As for 'buying staff uniforms' (ie the company investing in a new vestimentary image ) ... well some airlines require their staff to purchase their uniform themselves at their own expense, from either the company stores or the suppliers, and return it at the end of their flying career with the said company. Some airlines do permit their crew to wear jeans (or similarly casual trousers) and t shirts .. but SAFETY and COMFORT should be important as well as encouraging cutting-edge design from (hopefully) 'local' designers preferably from the country of the airline.
Woke-ness ... well it seems that some members of this forum are quick to comment on the use of a dictionary but to quote the Urban Dictionary, 'wokeness' is described as being a measurable state of awareness about what's happening in the world, which I consider to be relevant in the visual branding of several airlines in their current uniforms ... to allow their crew to 'be themselves'.
Thanks Hovis!
Happy New Year!If Wokeness is defined as "a measurable state of awareness about what's happening in the world" I struggle to see how that is a bad thing, for a company or, indeed, an individual. I like to be aware of what's going on in the world, from Ukraine to the clown show currently taking place in the US House of Representatives, for example.
But then, that isn't what you meant by wokeness, is it? Your reference to airlines allowing their crews "to be themselves" rather gives it away...
But then, that isn't what you meant by wokeness, is it? Your reference to airlines allowing their crews "to be themselves" rather gives it away...
Is it true that this was designed in 2018 already?