PPRuNe Forums - View Single Post - British Airways new uniform
View Single Post
Old 6th Jan 2023, 13:34
  #4 (permalink)  
nomilk
 
Join Date: May 2021
Location: An Island
Posts: 92
Received 28 Likes on 14 Posts
Originally Posted by Alsacienne
Pure and simple window-dressing for publicity and 'woke-ness'. An airline's job is to fly customers and freight from origin to destination safely ... and not to make a financial loss when doing so. What a waste of money for something that will be 'replaced' by something 'more appropriate' or 'more fashionable' in a few years time.

BA has a long way to come to reach its previous quality of service. This is not the way forward.
Really? Uniforms were always an important part of the visibility of airlines and their corporate identity. If it is just "fly customers", even Ryanair is not on the mark.

Even millennials recognise a Pan Am uniform and Virgin's high-visibility outfits are the talk of the hotel lobby guests. Google PSA. Who would have thought that the 70s were so woke? Or maybe, 'woke' is not a thing?
nomilk is online now