Originally Posted by
Alsacienne
Oh dear!!
I think airline crew should wear uniforms that are fire-resistant, easy to maintain, comfortable and easy on the eye. Good enough for you? Just my opinion. As for 'buying staff uniforms' (ie the company investing in a new vestimentary image ) ... well some airlines require their staff to purchase their uniform themselves at their own expense, from either the company stores or the suppliers, and return it at the end of their flying career with the said company. Some airlines do permit their crew to wear jeans (or similarly casual trousers) and t shirts .. but SAFETY and COMFORT should be important as well as encouraging cutting-edge design from (hopefully) 'local' designers preferably from the country of the airline.
Woke-ness ... well it seems that some members of this forum are quick to comment on the use of a dictionary but to quote the Urban Dictionary, 'wokeness' is described as being
a measurable state of awareness about what's happening in the world, which I consider to be relevant in the visual branding of several airlines in their current uniforms ... to allow their crew to 'be themselves'.
Thanks Hovis!
Happy New Year!
I imagine that BA considers their new uniforms to be safe and comfortable to wear, as well as having been created by a well-regarded local designer. My point about the airline industry (as a whole) considering the investment to be worthwhile still stands,
If Wokeness is defined as "
a measurable state of awareness about what's happening in the world" I struggle to see how that is a bad thing, for a company or, indeed, an individual. I like to be aware of what's going on in the world, from Ukraine to the clown show currently taking place in the US House of Representatives, for example.
But then, that isn't what you meant by wokeness, is it? Your reference to airlines allowing their crews "to be themselves" rather gives it away...