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-   -   British Airways new uniform (https://www.pprune.org/rumours-news/650628-british-airways-new-uniform.html)

chopper2004 6th Jan 2023 11:28

British Airways new uniform
 
Any thoughts on the new design?


cheers

Alsacienne 6th Jan 2023 12:05

Pure and simple window-dressing for publicity and 'woke-ness'. An airline's job is to fly customers and freight from origin to destination safely ... and not to make a financial loss when doing so. What a waste of money for something that will be 'replaced' by something 'more appropriate' or 'more fashionable' in a few years time.

BA has a long way to come to reach its previous quality of service. This is not the way forward.

V12 6th Jan 2023 12:42


Originally Posted by Alsacienne (Post 11360871)
Pure and simple window-dressing for publicity and 'woke-ness'. An airline's job is to fly customers and freight from origin to destination safely ... and not to make a financial loss when doing so. What a waste of money for something that will be 'replaced' by something 'more appropriate' or 'more fashionable' in a few years time.

BA has a long way to come to reach its previous quality of service. This is not the way forward.


Someone could write a book on what it means to be British today, and at least half the country wouldn't agree, so there is no consensus definition, and trying to make one out of fabric is clearly not going to work. In the end it's a uniform, the idea being we are a team trying to work together. That's enough. The rest is unnecessary cost. You can guarantee that passengers today, given the choice of the most stunning uniform in use, or getting your bags out at the end of the flight, first time every time, the majority would choose the latter. Once IAG management has solved the problems like 5 days of our bags circumnavigating the world, and not being with us (like for a wedding), then they can devote some time to lesser matters. But others may not agree.

nomilk 6th Jan 2023 13:34


Originally Posted by Alsacienne (Post 11360871)
Pure and simple window-dressing for publicity and 'woke-ness'. An airline's job is to fly customers and freight from origin to destination safely ... and not to make a financial loss when doing so. What a waste of money for something that will be 'replaced' by something 'more appropriate' or 'more fashionable' in a few years time.

BA has a long way to come to reach its previous quality of service. This is not the way forward.

Really? Uniforms were always an important part of the visibility of airlines and their corporate identity. If it is just "fly customers", even Ryanair is not on the mark.

Even millennials recognise a Pan Am uniform and Virgin's high-visibility outfits are the talk of the hotel lobby guests. Google PSA. Who would have thought that the 70s were so woke? Or maybe, 'woke' is not a thing?

Alsacienne 6th Jan 2023 14:36

Britannica Dictionary definition of UNIFORM
- noun: a special kind of clothing that is worn by all the members of a group or organization (such as an army or team)
- adjective : not varying or changing : staying the same at all times, in all places, or for all parts or members

nomilk 6th Jan 2023 14:45

Well, if you think looking up words in a dictionary is all it takes to operate a global airline, we can stop here. I am not interested in the small-mindedness that seems to have taken over this forum.

Alsacienne 6th Jan 2023 14:54


Well, if you think looking up words in a dictionary is all it takes to operate a global airline, we can stop here. I am not interested in the small-mindedness that seems to have taken over this forum.
Please do ... or allow your mind to be opened just a crack by interacting with unknowns who are simply responding to the OP's question!
ATB

HOVIS 6th Jan 2023 15:06


Originally Posted by Alsacienne (Post 11360871)
Pure and simple window-dressing for publicity and 'woke-ness'. An airline's job is to fly customers and freight from origin to destination safely ... and not to make a financial loss when doing so. What a waste of money for something that will be 'replaced' by something 'more appropriate' or 'more fashionable' in a few years time.

BA has a long way to come to reach its previous quality of service. This is not the way forward.

"wokeness" 😁 😁 😁 😁

You are silly.

Andy_S 6th Jan 2023 15:09

Surely the question should be are the new uniforms comfortable and practical for BA staff? If it helps them do their job more efficiently then that can't be a bad thing.

Captivep 6th Jan 2023 15:18


Originally Posted by Alsacienne (Post 11360871)
Pure and simple window-dressing for publicity and 'woke-ness'. An airline's job is to fly customers and freight from origin to destination safely ... and not to make a financial loss when doing so. What a waste of money for something that will be 'replaced' by something 'more appropriate' or 'more fashionable' in a few years time.

BA has a long way to come to reach its previous quality of service. This is not the way forward.

It sounds as if you think airline crew should just turn up to work in jeans and a t-shirt; after all, buying staff uniforms is clearly a drain on the bottom line...

Which, of course, it is - but every airline thinks it's a worthwhile expense. BA's last uniform refresh was almost twenty years ago so a redesign every two decades doesn't seem that extravagant, either.

And "Woke-ness"? What on earth do you mean?



IronRoad 6th Jan 2023 15:26


Originally Posted by nomilk (Post 11360935)
Well, if you think looking up words in a dictionary is all it takes to operate a global airline, we can stop here. I am not interested in the small-mindedness that seems to have taken over this forum.

"You have challenged my nonsense and I have no retort, I am not able to respond"

Basically

keeprighton 6th Jan 2023 16:03

Definitely not as woke as Virgin transAtlantic.

Alsacienne 6th Jan 2023 16:41

Oh dear!!


It sounds as if you think ....
I think airline crew should wear uniforms that are fire-resistant, easy to maintain, comfortable and easy on the eye. Good enough for you? Just my opinion. As for 'buying staff uniforms' (ie the company investing in a new vestimentary image ) ... well some airlines require their staff to purchase their uniform themselves at their own expense, from either the company stores or the suppliers, and return it at the end of their flying career with the said company. Some airlines do permit their crew to wear jeans (or similarly casual trousers) and t shirts .. but SAFETY and COMFORT should be important as well as encouraging cutting-edge design from (hopefully) 'local' designers preferably from the country of the airline.

Woke-ness ... well it seems that some members of this forum are quick to comment on the use of a dictionary but to quote the Urban Dictionary, 'wokeness' is described as being a measurable state of awareness about what's happening in the world, which I consider to be relevant in the visual branding of several airlines in their current uniforms ... to allow their crew to 'be themselves'.


You are silly.
Thanks Hovis! :ok: Happy New Year!

MAN777 6th Jan 2023 16:49

showed this to my partner and she made this observation

how does a femail flight attendant answer the call of nature in a tiny toilet cubicle whilst wearing the trouser suit, possible yes but not exactly quick and simple !

bbrown1664 6th Jan 2023 16:50

quick question, how are the ladies meant to go to the loo easily in an aircraft toilet with a jumpsuit ?

scr1 6th Jan 2023 17:09


Originally Posted by Alsacienne (Post 11360930)
Britannica Dictionary definition of UNIFORM
- noun: a special kind of clothing that is worn by all the members of a group or organization (such as an army or team)
- adjective : not varying or changing : staying the same at all times, in all places, or for all parts or members


Army uniform has changed over the years. Are you suggesting that the army should still be wearing the same uniform as at the time of the thin red line?

Captivep 6th Jan 2023 17:09


Originally Posted by Alsacienne (Post 11360998)
Oh dear!!



I think airline crew should wear uniforms that are fire-resistant, easy to maintain, comfortable and easy on the eye. Good enough for you? Just my opinion. As for 'buying staff uniforms' (ie the company investing in a new vestimentary image ) ... well some airlines require their staff to purchase their uniform themselves at their own expense, from either the company stores or the suppliers, and return it at the end of their flying career with the said company. Some airlines do permit their crew to wear jeans (or similarly casual trousers) and t shirts .. but SAFETY and COMFORT should be important as well as encouraging cutting-edge design from (hopefully) 'local' designers preferably from the country of the airline.

Woke-ness ... well it seems that some members of this forum are quick to comment on the use of a dictionary but to quote the Urban Dictionary, 'wokeness' is described as being a measurable state of awareness about what's happening in the world, which I consider to be relevant in the visual branding of several airlines in their current uniforms ... to allow their crew to 'be themselves'.


Thanks Hovis! :ok: Happy New Year!

I imagine that BA considers their new uniforms to be safe and comfortable to wear, as well as having been created by a well-regarded local designer. My point about the airline industry (as a whole) considering the investment to be worthwhile still stands,

If Wokeness is defined as "a measurable state of awareness about what's happening in the world" I struggle to see how that is a bad thing, for a company or, indeed, an individual. I like to be aware of what's going on in the world, from Ukraine to the clown show currently taking place in the US House of Representatives, for example.

But then, that isn't what you meant by wokeness, is it? Your reference to airlines allowing their crews "to be themselves" rather gives it away...


Alsacienne 6th Jan 2023 17:28


But then, that isn't what you meant by wokeness, is it? Your reference to airlines allowing their crews "to be themselves" rather gives it away...
Despite the somewhat interactive responses to my posts, I don't have a dog in this fight! I am solely expressing a personal point of view as an observer of the new BA uniform!! Please don't waste your time trying to interpret what I might or might not perceive as 'wokeness'! Have a good evening, and let's get back to the original poster's question. :O

Flugzeug A 6th Jan 2023 17:30

Are there skirts for male employees who may choose to wear them?

Less Hair 6th Jan 2023 17:39

Is it true that this was designed in 2018 already?


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