Originally Posted by
Alsacienne
Pure and simple window-dressing for publicity and 'woke-ness'. An airline's job is to fly customers and freight from origin to destination safely ... and not to make a financial loss when doing so. What a waste of money for something that will be 'replaced' by something 'more appropriate' or 'more fashionable' in a few years time.
BA has a long way to come to reach its previous quality of service. This is not the way forward.
Someone could write a book on what it means to be British today, and at least half the country wouldn't agree, so there is no consensus definition, and trying to make one out of fabric is clearly not going to work. In the end it's a uniform, the idea being we are a team trying to work together. That's enough. The rest is unnecessary cost. You can guarantee that passengers today, given the choice of the most stunning uniform in use, or getting your bags out at the end of the flight, first time every time, the majority would choose the latter. Once IAG management has solved the problems like 5 days of our bags circumnavigating the world, and not being with us (like for a wedding), then they can devote some time to lesser matters. But others may not agree.