QANTAS - WHERE TO NOW?
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Its going to be tricky to pull the national pride heartstring when everyone seems more interested in the price and price only.
Why don't I see everyone driving a Hyundai? They all pass the minimum regulatory requirements of safety and road-worthiness and they are relatively reliable and get you from A to B. The logical rational economic behavior is to purchase the cheapest car possible. But yet a significant percentage of the motoring population choose to spend significantly more, some many multiples on their vehicles.
Why? Humans are not always rational economic actors - there are many other behavioral factors at work - status signaling etc, and an assignment of intangible values (comfort, safety, quality) for which they are willing to pay for
Rational reasons not to choose an LCC include: - disruption risk is put back on the traveller and they may actually be more expensive than full service under certain circumstances.
LCC's have a market segment, as John Borghetti was once quoted, "for the newly weds, and nearly dead". However price as the only differentiation is a fallacy. It is a two way street, low fares may attract the most price sensitive (and lowest yielding), the repulses others (high yield). Virgin are an example of this thinking.
There are market segments for both LCC's and full service carriers. When I see everyone driving a Hyundai, then price will be the only consideration.
Last edited by TheWholeEnchilada; 20th Jul 2012 at 09:00.
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Cars are many things to many people - status symbols, classic's etc.
Getting from A to B on airlines is simple for the majority - find the cheapest airfare and go.
Safety is clearly not a consideration these days - its a one in a million....
Air France has lost 2 lately (Concorde and Airbus), Emirates rearranged the Melbourne HIALS, Singapore took off on a closed runway etc Even QF left a hell of a divot on that golf course. Life goes on.....
As for Quality - seems to matter only on sectors over 3 hours.
Webjet is useful for comparing prices.
Scoot is the first to outright recommend travel insurance because they don't offer hotels etc that I know of. Did QF get stung with hotels during the Volcanic Ash in europe?
Getting from A to B on airlines is simple for the majority - find the cheapest airfare and go.
Safety is clearly not a consideration these days - its a one in a million....
Air France has lost 2 lately (Concorde and Airbus), Emirates rearranged the Melbourne HIALS, Singapore took off on a closed runway etc Even QF left a hell of a divot on that golf course. Life goes on.....
As for Quality - seems to matter only on sectors over 3 hours.
Webjet is useful for comparing prices.
Scoot is the first to outright recommend travel insurance because they don't offer hotels etc that I know of. Did QF get stung with hotels during the Volcanic Ash in europe?
Last edited by crystalballwannabe; 20th Jul 2012 at 09:31.
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We will just have to agree to disagree on that point crystal. I do have one question, if that is the case, why do any operators have still have First, Business & premium economy in addition to standard economy?
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I agree that there is a niche market for those products...
I guess the thrust of what I was saying is the "masses" pay the bills. Its the people in the back that are the "bread and butter". This is especially so in tough economic times.
I think economy and business is all that is really necessary.
Some carriers appear to aggressively oversell ECON tickets and bump up people to business class as necessary. Not sure how this affects yields or rpks or skews data for comparison....
Domestically, I think the fractional ownership of jets through a provider like Netjets will really savage the business market in years to come.
I guess the thrust of what I was saying is the "masses" pay the bills. Its the people in the back that are the "bread and butter". This is especially so in tough economic times.
I think economy and business is all that is really necessary.
Some carriers appear to aggressively oversell ECON tickets and bump up people to business class as necessary. Not sure how this affects yields or rpks or skews data for comparison....
Domestically, I think the fractional ownership of jets through a provider like Netjets will really savage the business market in years to come.
Last edited by crystalballwannabe; 20th Jul 2012 at 10:41.
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ok - last two posts were not my finest hour.
Will try and do better next time.
As for safety as a key point of difference - Jury has been out on that for Qantas for years. 744 Overun, A330 nosedive, A380 mishap followed by 744 engine failure etc etc
It's also VERY hard to gauge by survey etc.
What is your number 1 consideration when booking an airline ticket:
1) Safety
2) Price
Besides selection bias for which one is listed first people will often select safety although they really choose price. Kind of like asking a man if he looks at porn with his wife present - he will most likely say no, but the truth.....
Hang on - I'm getting all confused again.
Will try and do better next time.
As for safety as a key point of difference - Jury has been out on that for Qantas for years. 744 Overun, A330 nosedive, A380 mishap followed by 744 engine failure etc etc
It's also VERY hard to gauge by survey etc.
What is your number 1 consideration when booking an airline ticket:
1) Safety
2) Price
Besides selection bias for which one is listed first people will often select safety although they really choose price. Kind of like asking a man if he looks at porn with his wife present - he will most likely say no, but the truth.....
Hang on - I'm getting all confused again.
Last edited by crystalballwannabe; 20th Jul 2012 at 11:32.
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Just listened to the new QF theme song on another (now locked) thread.
I think it is particularly relevant to this thread - it symbolises where Qantas is headed.
No real substance, nothing about the product, and lots of moaning.
What a senseless waste.
Standing by for incoming.....
I think it is particularly relevant to this thread - it symbolises where Qantas is headed.
No real substance, nothing about the product, and lots of moaning.
What a senseless waste.
Standing by for incoming.....
It is reported the Qantas CEO Alan Joyce was overheard saying "the Blue Steele look symbolises the sincerity and honesty of his management team that the travelling public has come to expect".
Also have been informed that AJ has a part in the next Zoolander movie. He plays the part of a Corporate executive that exploits cheap asian labour.
Last edited by Stalins ugly Brother; 20th Jul 2012 at 14:39.
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what a tragic loss Borgetti was,
It simply makes you realise what a tragic loss Borgetti was, imagine how QF would be firing along now. my bold, from TG's post 361 back in May this thread
and
Standing by for incoming.....
Qantas anger over Etihad and 'everything' has a downside | Plane Talking
There are a lot of challenges facing Qantas, but surely none as large or fundamental as those it has made for itself.
One of the most troubling is its gradual introduction into the language of market guidance of its concerns over domestic yields. Until recently the airline’s guidance was that domestic was strong and it was was being dragged down by its international flights, which it is mitigating by cutting back on them, thus creating even more room for carriers like the evil Etihadians and Singapore Airlines and Cathay Pacific to take even more passengers off Qantas more rapidly than they might have envisaged.
One of the most troubling is its gradual introduction into the language of market guidance of its concerns over domestic yields. Until recently the airline’s guidance was that domestic was strong and it was was being dragged down by its international flights, which it is mitigating by cutting back on them, thus creating even more room for carriers like the evil Etihadians and Singapore Airlines and Cathay Pacific to take even more passengers off Qantas more rapidly than they might have envisaged.
Although tougher competition will come at the expense of airlines' bottom lines, the airports face the prospect of large increases in passengers as Qantas and Virgin Australia step up their battle in the domestic market by boosting flight frequencies.
Read more: Fare war drives airport traffic rise
Read more: Fare war drives airport traffic rise
Cookies must be enabled. | The Australian
ETIHAD Airways chief executive James Hogan has blasted Qantas for being un-Australian in its campaign to undermine his airline's investment in Virgin Australia and has pledged that the Abu Dhabi-based carrier will never seek to control Virgin. Melbourne-born Mr Hogan said Qantas's hostile reaction to Etihad's bid to increase its shareholding in Virgin to 10 per cent was a ploy to distract from Qantas's own failings.
Etihad yesterday won approval from the Foreign Investment Review Board to lift its stake in Virgin from 5 per cent to 10 per cent. It is understood it was given the green light because 10 per cent was not close to a controlling interest and was lower than the shareholdings of existing foreign shareholders Virgin Group, which has 26 per cent, and Air New Zealand, with 19.9 per cent.
Qantas, which refused to comment last night, has privately warned the Gillard government that its existence will be threatened by Etihad's investment in Virgin, because the airline is owned by the government of the oil-rich United Arab Emirates and could bankroll a major attack on Qantas's domestic markets via Virgin. In a backroom lobbying campaign against the Virgin investment, Qantas has portrayed Etihad as a plaything for oil-rich sheiks, saying in a leaked briefing paper that "Virgin/Etihad will be able to flood the market with capacity until its competition is forced to significantly reduce its own operations or worse".
Etihad yesterday won approval from the Foreign Investment Review Board to lift its stake in Virgin from 5 per cent to 10 per cent. It is understood it was given the green light because 10 per cent was not close to a controlling interest and was lower than the shareholdings of existing foreign shareholders Virgin Group, which has 26 per cent, and Air New Zealand, with 19.9 per cent.
Qantas, which refused to comment last night, has privately warned the Gillard government that its existence will be threatened by Etihad's investment in Virgin, because the airline is owned by the government of the oil-rich United Arab Emirates and could bankroll a major attack on Qantas's domestic markets via Virgin. In a backroom lobbying campaign against the Virgin investment, Qantas has portrayed Etihad as a plaything for oil-rich sheiks, saying in a leaked briefing paper that "Virgin/Etihad will be able to flood the market with capacity until its competition is forced to significantly reduce its own operations or worse".
Last edited by TIMA9X; 22nd Jul 2012 at 16:57. Reason: oops - wrong video posted
It's an Add that says nothing. Maybe because Qantas has nothing to say anymore?
It will be a good time to have a piss when that comes on TV.
Note there is no mention of international services. Intentional? Of course, there won't be any soon.
Australia is not home any more, but we all knew that!
It won't rate, another screw up in my book.
I am not looking forward to having it play as boarding music over and over And over again.
It will be a good time to have a piss when that comes on TV.
Note there is no mention of international services. Intentional? Of course, there won't be any soon.
Australia is not home any more, but we all knew that!
It won't rate, another screw up in my book.
I am not looking forward to having it play as boarding music over and over And over again.
Last edited by RENURPP; 20th Jul 2012 at 22:31.
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If 8/10 Aussies are leaving on foreign carriers why don't QF get Lara Bingle back into that Bikini and ask "So where the bloody hell are you"
She could also claim the Zoolander "Actor slash model and not the other way around" award with her "hit" TV show.
I suppose JB will be Hansel "He's so hot right now".
She could also claim the Zoolander "Actor slash model and not the other way around" award with her "hit" TV show.
I suppose JB will be Hansel "He's so hot right now".
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Last edited by MELKBQF; 23rd Jul 2012 at 13:24.
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There's one scene in the ad that I just don't get. A truck had some sort of massive lose and theres oranges all over the road, and a punch buggy parked behind...
I've watched it several times and it still doesn't make any sense.
Can someone put me out of my misery?
Not one visual of an aircraft anywhere?
The music track would sound good at a funeral.
I'm not saying it's a bad music track... Just doesnt fit?
I preferred the kids singing on ayres rock
I've watched it several times and it still doesn't make any sense.
Can someone put me out of my misery?
Not one visual of an aircraft anywhere?
The music track would sound good at a funeral.
I'm not saying it's a bad music track... Just doesnt fit?
I preferred the kids singing on ayres rock
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In the last 5 seconds of the ad, you will notice a portrait of many faces that pans out. Look carefully around the butt of the kangaroo and you will see the entire executive team. Was this a piss take from the advertising agency?
Wrongwayaround,
Think about it, you have the colour orange involved in an accident.
In Qantas terms, what could that mean I wonder?
Is, was, will be, the colour orange and an accident, how does that refer to the Qantas story.......
Think about it, you have the colour orange involved in an accident.
In Qantas terms, what could that mean I wonder?
Is, was, will be, the colour orange and an accident, how does that refer to the Qantas story.......
Last edited by Mud Skipper; 24th Jul 2012 at 00:56.
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It's a strange ad. There's no picture of the product or any focus on what it is. If you were an alien watching the ad you'd be hard placed to work out what Qantas actually do. It's not exciting enough to drag you in (like some of the esoteric beer ads such as the moose ad from the same agency, where you think 'WTF are they advertising here? I've got to watch and find out') and it's all rather bland.
The agency have done some very striking advertisements for other companies (particularly the current Hahn ad), but this isn't one of them. Maybe everyone was trying to be a bit too clever, but I don't know why Qantas is pushing for 'clever' advertising when its competitors are largely sticking with the 'here's our aircraft full of hot hosties/pilots flying to exciting places' theme. Maybe they're trying to stand out from the competitors, but IMO it's not engaging or memorable enough to stand out from anything. I didn't realise what it was until someone in the room pointed it out to me.
Work | Mojo
Skank advertising annoys a hell of a lot of women, even many who publicly say it doesn't worry them. Potentially alienating half your potential customers from the outset is not smart. In a blokey market (such as V8 supercars for example) it can be effective, but I assume airline ticket customers are pretty much 50/50, so... Even many of the big beer manufacturers are moving away from skanks and towards ads that appeal to both genders. Why? Women buy beer too. 
Anyway, I suppose from the agency's point of view at least we're discussing it, and it's still less irritating than the Commonwealth Bank's 'putting the u back in can't' campaign.
The agency have done some very striking advertisements for other companies (particularly the current Hahn ad), but this isn't one of them. Maybe everyone was trying to be a bit too clever, but I don't know why Qantas is pushing for 'clever' advertising when its competitors are largely sticking with the 'here's our aircraft full of hot hosties/pilots flying to exciting places' theme. Maybe they're trying to stand out from the competitors, but IMO it's not engaging or memorable enough to stand out from anything. I didn't realise what it was until someone in the room pointed it out to me.
Work | Mojo
why don't QF get Lara Bingle back into that Bikini and ask "So where the bloody hell are you"
Anyway, I suppose from the agency's point of view at least we're discussing it, and it's still less irritating than the Commonwealth Bank's 'putting the u back in can't' campaign.
Last edited by Worrals in the wilds; 24th Jul 2012 at 05:14.
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Qantas looked for some hot hosties to make an add ! They looked for a happy pilot also , could not find an engineer who wanted to be seen as a Qantas employee . Then they went looking for a shiny new jet .
Let's not be to harsh on the add men as not a lot to work with!
Let's not be to harsh on the add men as not a lot to work with!
Nunc est bibendum
They could have run a virtually identical add, still worked in the 'you're the reason we fly' crap and have had an ad that would actually show what it was all about.
This one is crap. WOFTAM.
Last edited by Keg; 24th Jul 2012 at 04:37.