EasyJet-5
Join Date: Oct 2007
Location: Birmingham
Age: 63
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I think they missed a big opportunity when Monarch went but nothing !
They do well on BHX-BFS & BHX-GVA
As you say Jet2 are cleaning up but still so many unserved routes easyjet could do well on as well as adding much needed capacity on some existing routes.
Join Date: Oct 2006
Location: southern spain
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May I humbly suggest that easy jet are doing rather well at the moment thank you. As BHM5DME rightly says why dilute other airports reasonably close to Birmingham, it doesn't make economic sense
Exactly that, they do operate routes to/from bhx which I would assume are profitable. The issue easyjet have is that they don’t have the aircraft orders like Ryanair have so expansion is very much targeted. It’s basic business - If they can make £1 on bhx-alc or £2 on man-alc the aircraft will go to Manchester.
Also, why saturate the market? It's not about serving every nook and cranny of Europe nor flying to Barcelona from everywhere but Mother Kelly's kitchen. Its about targeting the best returns possible. Sure, Ryanair have copious amounts of 737's on order but they have to find places to put them. EasyJet meanwhile is expanding but has a flexible fleet plan in place. Despite the orange brashness, it's always been a rather conservatively run business, a strategy that seems to work well.
Join Date: Sep 2005
Location: Sydney
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You guys are all missing the point.
If they leave a hole open for fear it would dilute LTN or BRS then they leave it wide open for a competitor and in this case Jet2 have done pretty well out of diluting LTN and BRS easyJet pax.
I would say it doesnt make economic sense to leave a single door open for a competitor.
If they leave a hole open for fear it would dilute LTN or BRS then they leave it wide open for a competitor and in this case Jet2 have done pretty well out of diluting LTN and BRS easyJet pax.
I would say it doesnt make economic sense to leave a single door open for a competitor.
Join Date: Sep 2005
Location: Sydney
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Example: Before the Jet2 BHX base opened, an easyJet customer flying from BRS may have originated (lived) in the BHX catchment. Now the Jet2 base is open that same easyJet BRS customer may now opt to fly from BHX instead.
Join Date: Aug 2011
Location: Beaumaris
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It does seem strange that they have basically ignored BHX. I mean LPL and MAN and LTN and STN are both very close to each other, in fact closer than BHX is to any of them. I haven't checked but I would imagine BHX must be one of, if not the (excluding the mega hubs) largest airports in Europe without a larger Easyjet presence. IMO it's an ideal location with superb rail and road links to draw passengers into which I would have thought would be of interest. Jet2 haven't replaced Monarch at BHX in a like for like fashion plenty of scope for Easyjet. However if they haven't got the aircraft, still I think it's strange that they didn't make any move a many years ago.
Join Date: Oct 2007
Location: Birmingham
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Or they cannot get the airport deal they want.
Join Date: Aug 2011
Location: Beaumaris
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I agree with you BHX5DME re yields. I think EMA was inherited when they bought GO! If the yields are so bad at BHX I doubt airlines such as Lufthansa, Air France, SAS, Turkish and other legacy carriers would be there. That's without mentioning the loco's. Of course we'll never know what the yields are.
Join Date: Jul 2009
Location: Sheffield
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You'd think the same thing might happen at Southampton or Bournemouth which seem perfect for them...with a base there Jet2 could take passengers heading for Bristol and Gatwick.