Flybe-9
Join Date: Mar 2011
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The only reason for the update i can presume, is that the more simplified purple / lilac tone livery and 'close to you' branding saves money on paint and and other printing material ?

Join Date: Jul 2009
Location: NI
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Join Date: Nov 1999
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Seems this is the new livery. https://twitter.com/flybe/status/1036935863698116612
Basically very similar to Eastern's livery on their E170s.
Basically very similar to Eastern's livery on their E170s.

Join Date: Aug 2009
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Join Date: Feb 2005
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The layout of the new website suggests there is a timetable but when you click on the link it doesn't appear. When I queried this with Flybe they seemed unaware of the fact but said they would "look into it".

Join Date: Apr 2008
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Join Date: Mar 2011
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Join Date: Aug 2004
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Looks awful, if I could use one word to describe it then it would be the C word. A complete waste of time and money, and will take another 6 years before Flybe has a uniformed livery. Personally I can't stand Christine anymore, what exactly has she done any better then what Saad Hammad did? Removing the Embraer 195s Saads Plan, the fleet review Would of happened regardless of who was CEO. Along with many other balls up I fail to see anything remarkable she has achieved within her first year of office, other than rebranding a company that didn't need rebranding.
What we have gone from is a brand identity that is already rolled out across airport, aircraft, staff and internal, to a pervy sounding slogan, rubbish looking livery and a CEO paid of £400K a year! Mark my words she won't be the CEO any longer than another 18 months.
What we have gone from is a brand identity that is already rolled out across airport, aircraft, staff and internal, to a pervy sounding slogan, rubbish looking livery and a CEO paid of £400K a year! Mark my words she won't be the CEO any longer than another 18 months.

Join Date: Dec 2015
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Or they paint it latter?

Join Date: Apr 2008
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Why do I get the feeling that when Flybe’s reputation takes a harder bashing than normal they just repaint the planes. It’s what Saad did when he took over. Really am not keen on the shade of purple......and it’s a bit boring.
edit: have seen that there is a paler shade of purple underneath the darker shade which makes it look nicer.
edit: have seen that there is a paler shade of purple underneath the darker shade which makes it look nicer.
Last edited by Cloud1; 4th Sep 2018 at 21:46.

Join Date: Mar 2004
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I thought I'd seen it all but then this came along. If a rebrand is so important to your company's position in the market, you launch it and get on with it. A rebrand which the press reports say will take seven years to complete so as to minimise the impact on finances sounds like the management don't believe it needs to be done - a real question of lack of authority to carry through a change. Setting aside the fact I think it looks insipid - particularly the light purple bit which is almost invisible - then the way in which this is being conducted will just perpetuate the multitude of Flybe liveries out there and the associated brand confusion. Ridiculous on all counts - better to have done nothing at all than a compromise of this nature which suits no-one. It's just weak and ineffective.
