I thought I'd seen it all but then this came along. If a rebrand is so important to your company's position in the market, you launch it and get on with it. A rebrand which the press reports say will take seven years to complete so as to minimise the impact on finances sounds like the management don't believe it needs to be done - a real question of lack of authority to carry through a change. Setting aside the fact I think it looks insipid - particularly the light purple bit which is almost invisible - then the way in which this is being conducted will just perpetuate the multitude of Flybe liveries out there and the associated brand confusion. Ridiculous on all counts - better to have done nothing at all than a compromise of this nature which suits no-one. It's just weak and ineffective.