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Old 28th Jul 2014, 22:03
  #3621 (permalink)  
 
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But there important features of any business which is hard to quantify and some companies are ruled by people who purely look at the hard figures and sometimes big opportunities are missed.

And you're right - measurement is very difficult but can be done but the measurement costs and is often one of the first things to be chopped. A good management team is able to navigate a way forward, understand these unquantifiable features and benefits to the business and proceed with certain appropriate measures accordingly.

Interesting. What are you getting at? A good example would help? Not public subsidy junky SRB please that ship sailed in the 90s....
Political lobbying both at a local level, nationally and internationally once unlocked a lot of doors which allowed airlines to operate where barriers had once existed to Manchester access and smoothed the way to getting the second runway built. A lot of time and energy and cost was spent on this with no guaranteed payback - it was a business risk - but in the end it did pay off. You have a raft of services that are well established and some decent infrastructure. But that was then...Now

95%+ of the time, it's all about the spreadsheets. It really, really is, as one bad year can kill almost any commercial airline.
I'm sure you are right. So a little bit of marketing assistance from the Airport to any airline may make a difference ....And there's far more to it than just introductory offers on fees and charges, but of course no guarantee of success, so we'll not do it as the bean - counters will get upset. We hear that the Chinese have been trying to unlock the bilateral - no guarantee of success, so the airport won't put time and effort into it. Hope that's not the case...

Sad but true that many of the things were done in the past don't fit into today's business models, but there we are.

Now back to access. It looks like next weekend could be even worse than this one as the M56 is closed for 55 hours between Junctions 5 and 6 whilst they remove a bridge.

Drivers reminded of M56 weekend closure at Manchester Airport junction - News - Highways Agency

Airport are already tweeting this, and hopefully there is an operational plan in place -along with extra staff - to help smooth out problems. Oh hang on - how much will these staff cost?.....

Glad to be nowhere the airport this weekend - hope it all goes well.
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Old 29th Jul 2014, 01:13
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Moscow

Anybody know how Moscow is doing for EZY, going by prices yield must be very soft as flights to Dublin, London and Amsterdam are way above Moscow fares in November....
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Old 29th Jul 2014, 05:25
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Double Germania flights today or MAN Airport mistake?

T2 ST3594 06:50 Heraklion Go to gate
T2 ST3594 08:00 Heraklion Scheduled 08:00
T2 ST3616 17:00 Heraklion Scheduled 17:00
T2 ST3616 18:10 Heraklion Scheduled 18:10
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Old 29th Jul 2014, 08:43
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As the flight numbers are duplicated, I would assume that each flight has 2 planned slots, presumably one put in the system originally and then revised. Somebody forgot to cancel the old one I guess
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Old 29th Jul 2014, 09:56
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However different actual departure times?

T2 ST3594 06:50 Heraklion Departed 08:35
T2 ST3594 08:00 Heraklion Departed 08:51
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Old 29th Jul 2014, 10:14
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It is difficult to say what factor(s) can be credited with NAS success at LGW, price obviously is used to get attention, but i think on routes such as CPH/ARN/OSL/HEL frequency is a major factor, a lot of the traffic inbound is attracted by the appeal of London and it's low prices compared with the Nordic countries. That not going to be case with Manchester whatever attractions it has to offer

Load factor on the new US routes is very high as one would expect at this time of year and a fair chunk of transfer passengers, as to whether they are making any money is another question.

I think long haul from MAN with Norwegian will have to await the 738MAX
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Old 29th Jul 2014, 13:10
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Appeal of the north west is football on all NAS flights inbound on Friday/Saturday and outbound on Monday. Outbound on Friday/Saturday and inbound on Monday is the problem. Good time for duty free on the outbound after the weekend.
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Old 29th Jul 2014, 14:56
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Noticed on Twitter that Westjet posted - We will be adding four Boeing 767-300ERW aircraft to our fleet next year. I responded asking if they had plans to operate to Manchester to which they replied - We'll see what happens as we expand overseas!
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Old 29th Jul 2014, 15:22
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Westjet

That is because emails are answered by Customer Service Staff who do not have a clue what is happening operational and they have a KPI to empty their inbox with in a certain time.

Centre cities
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Old 29th Jul 2014, 15:28
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That is because emails are answered by Customer Service Staff who do not have a clue what is happening operational and they have a KPI to empty their inbox with in a certain time
While its true the customer service team will not give away sensitive info, the poster did not email them, they used social media, to which they are not obligated to reply to.
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Old 29th Jul 2014, 15:34
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I would hope Westjet considers BHX as we have ONE flight a week to Canada !

But knowing our luck it will be Manchester !!
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Old 29th Jul 2014, 15:58
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The tweet stated that they will be flying in the US for 2015 and eventually used overseas so 2016 at earliest.
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Old 29th Jul 2014, 16:13
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I merely mentioned this as there had been reports before of WestJet coming to Manchester.

LAX is correct they had no need to respond and they did so very quickly. In the thread I responded to it clearly stated that they would be used on flights overseas.
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Old 29th Jul 2014, 16:53
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When Westjet launched Dublin, they did go on record to say Manchester, London (didn't state specific airport) and Edinburgh would be their initial UK routes.
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Old 29th Jul 2014, 17:19
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I really hope they do pick Manchester or Birmingham. I'm originally from the Midlands but now live in Ottawa and use Westjet on a regular basis for work. They have a very good product, sort of halfway between a loco and legacy airline. Given their network over here with the regional, national and international connections it could open up a lot of possibilities.
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Old 29th Jul 2014, 18:06
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Yes, likely be MAN. However, they, WestJet, have never been shy about using close-by smaller airports as a starter. They did it with Hamilton (YHM) Ontario before decamping for YYZ. They now have quite a presence at YYZ. So, even if they start with BHX/EMA or LPL it would probably just until they tested the water.

WestJet have also announced that they are to start offering an up-market configuration on some routes. This to compete with Air Canada for premium customers. Also, they, WestJet have announced a Q2 $52 million profit. Everything looking rosy for them at present however, "big bad red" (Air Canada) is still lurking and has very deep pockets and is not adverse to using them to protect it's interest.
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Old 29th Jul 2014, 18:08
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If Westjet do start at MAN could it benefit BHX regarding Transat?
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Old 29th Jul 2014, 20:00
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Monarch summer 15

With summer 15 released for MAN, BHX, LTN and LGW can anyone give me any insight to Monarch's Manchester base and how does this release stack up against previous first releases?

The Luton and BHX schedule seems very stream-lined with the exception on the night flights especially Ibiza with BHX an aircraft down from this summer, at present.

Manchester's schedule seems as bad as BHX when comparing August 14 to August 15 although with Manchester having more IT flights it is difficult to judge what is happening overall especially in light of the recent press releases.

Venice is up on to 4 a week from 3.

However I estimate around 28 fewer weekly flights with 2014 in brackets

ALlicante 7 (14)
Antayla 2 (4)
Dalaman 10 (12)
Dubrovnik 0 (4)
Faro 9 (10)
Ibiza 0 (5)
Arrecife 6 (7)
Larnaca 5 (6)
Palma 11 (14)
Malaga 9 (12)

Last summer BHX first release clearly had nine based with some gaps and flights were added later.

I would imagine Manchester would have been the same and we can probably say Ibiza will be added later plus the July and August night flights but even that said is it still likely be down or is it really too early?

East Mids and Leeds still to be released.


Pete
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Old 30th Jul 2014, 18:22
  #3639 (permalink)  
 
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No one is going to spend money without being able to quantify a result. That's how business works except in parts of the Public Sector where money is no object. Bagso is very fond of saying "they", like a big generic blob of otherness. Whose budget is that going to come out of? For the airport to market niche destinations, they need some bang back for their buck. By making the usual deal of introductory landing fees and charges, the airport is already assisting with costs, there's no harm in advertising and tweeting of course. What you will find Shed is that no one is going to put serious money that way without some comeback. It's not worth it from a commercial standpoint.

Who is talking about spending money Skippy ?
Who suggested money is no object ?
Whose budget is that coming from ?

All terms designed to suggest that a few of us are suggesting we throw heaps of money at marketing , at what point did anybody actually suggest that ?

How about this modest approach at minimal cost ?

Generating discussion of the service in the media THREE MONTHS before it starts and in the lead up, NOT on the day of launch, you potentially end up with months of lag before a more thorough take up ? Cost nothing !

In terms of Jeddah surely it wasn't beyond the wit of man to suggest the mass market Pakistani community in Northern England (and others) who visit The Holy Cities, would be an ideal target audience.

Why therefore could the airport have not taken a few initiatives that would benefit both airlines and by way of example invited faith leaders, The Rushholm set and other prominent members of this community across The North to a pre-launch to "get the message out". cost, fairly modest.... really.

Why could they not have prepared a press release to media outlets in Manchester , Oldham, Bradford, Blackburn etc extolling the virtues AND benefits of traveling DIRECT from Manchester on what "would have been" an almost daily service to Jeddah, Mecca and beyond. Cost, time.

Financials are normally released every quarter to business outlets within BBC, Newspapers etc EVERY other organisation use these opportunities to promote their goods, could/can Manchester have not done likewise with this route and other services !

Cost, again nil !

Social Media - Twitter/Facebook other than flogging parking, omelettes and occasional forays with Hong Kong , I don't recall seeing any mention of Eg Jeddah

Again who is monitoring output versus traffic levels, did nobody think we could do with factoring some publicity dare I say impetus into the "marketing plan!
Cost, nil !

Email, see above Cost again Peanuts !

Airports OWN website, oh Lord, some simple design changes that actually promote OUR OWN DIRECT SERVICES over connections, if this isn't the biggest own goal, I really do know what is ! Cost of upgrade relatively minor, cost of not doing it, potential leakage to other airports !

So you see Skippy it isn't down to a specific dept throwing oodles of cash at marketing , its more a case of using a bit of nous and being a bit
subtle to convey a message at little cost.

You suggest landing discounts are a marketing subsidy, maybe they are but there is little point one dept actually taking a hit on introductory fees if there is little focus elsewhere and no bugger knows the route exists.... and as a consequence the service then only lasts three months !

Who is the actual Aviation Analyst here

Manchester IS most definitely going in the right direction, we should congratulate those specifically involved in recent route expansion but hopefully "somebody" is mindful of complacency in other areas !

Last edited by Bagso; 30th Jul 2014 at 18:56.
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Old 30th Jul 2014, 18:54
  #3640 (permalink)  
 
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Bagso you talk a good game but you genuinely have no idea how this works in the real world. Good luck with the soap box.
If it was as easy and straightforward as you suggest, it would have been done years ago, be honest.
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