Q-Boxed food
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Q-Boxed food
The Age Saturday, May18, 2002
Meals upgrade on
the Qantas menu
FED-UP PASSENGERS HAVE FORCED A CHANGE OF HEART BY AIRLINE
BOSSES, REPORTS; CLIVE DORMAN.
Qantas has admitted it mishandled a major change to its domestic in-flight food service that has attracted a barrage of complaints from customers.
Originally designed as a convenience benefit for its economy class business travellers, the change from meal trays to cardboard food "boxes" on short routes in January has backfired badly, with travellers complaining that they were given tiny portions of cold food, even at main meal times, and that tea and coffee service on recent flights had all but disappeared.
Qantas' sales and marketing boss,' John Borghetti, says that, in the "pandemonium" following September 11 and the Ansett collapse, the introduction of its new domestic convenience meals wasn't properly handled. "We went too far in removing food from the boxes," Borghetti admits. "That wasn't the original intention - it wasn't a money-saving exercise. We're now putting literally millions of dollars back into those boxes - in both quantity and quality. "
The new food boxes in economy class were trialed in the middle of last year outside of the main meal times and, according to the marketing executive, were well received by business travellers. The idea was that business travellers could take what they wanted from the tucker box, without waiting for a formal meal delivery from cabin crew, and could therefore get on with work, via the laptop, more quickly.
A decision was made late last year to extend the service into the main meal times. And, because, the boxes were easier for cabin crew to deliver, a separate decision was also made to reduce cabin crew numbers on short flights by an average of about one attendant, Borghetti says.
However, the reduction in the number of crew meant resources were stretched in delivering tea and coffee - "a basic human need", Borghetti reflects - which led to many of the complaints.
Age readers were certainly less than impressed and were firing in complaints about service on flights as recently as a fortnight ago.
"The tanks might be full, but the passengers are expected to fly on empty," writes business traveller Melissa Cheesman. "Call me high maintenance, but, when 1 take a flight around meal time, 1 expect to be offered a meal." On a recent Canberra-Melbourne-Canberra turnaround (evening flights in both directions), she says "dinner" was a third of a sandwich and a small water container.
In fact, many have been disgruntled about service on the Melbourne-Canberra route, where almost all passengers are paying premium fares. Public servant Lys Cleaver says that "not once have 1 been offered tea or coffee in the morning or evening. 1 did get a box with a couple of ribbon sandwiches, water and a coffee cup on one evening flight home, but, when I asked for it to be filled, the waitress got a bit stroppy and said there wasn't
enough time to serve it" - In fact,' haven't been able to find a fan o Qantas' domestic food service. It's "abysmal," writes Louise Burke. "Universally atrocious," declares ,Jacqueline Pearce. "Mean-spirited," says company director Leon Beswick. One reader says "the cutbacks" haven't been limited to in-flight food. "The offerings at the Qantas Club have become even more unappealing and limited," says club member Michelle Parker. "Who eats pickled vegetables and crackers for lunch? , "Corporate after corporate arrives in the lounges, searches endlessly for a spare seat in an overcrowded lounge and then eagerly make their way to the buffet, only to be sorely disappointed."
A number of public servants, in particular, say they'll be lobbying their departments to switch to Virgin Blue. One writer, lan McDonald, wonders whether Qantas is going down the same road as Virgin Blue anyway and will eventually abolish meals - because no one is eating them!
Some are convinced that downgrading of in-flight service is the behaviour of a new, post-Ansett Qantas monopoly.But Borghetti is adamant that changes in the food service were never meant to lower costs. It costs as much, he says, to deliver the food boxes as the former meal trays.
The turnaround was introduced in January, but John Borghetti says there were long lead times in changing a system that has to deliver tens of thousands of meals each day. "We now think we've largely got it right," he says. Apart from increases in the quality and quantity of food on offer, he says passengers are now offered tea and coffee on all flights.
'Ihe sales and marketing manager dismisses the concerns of some that domestic seating space is being squeezed. Standard seat row space is 32 inches (about 81 cms) the standard economy seating space for both domestic and international services around the world.
That's about two inches more than the standard on low-cost carriers like Virgin Blue, while some squeeze seat rows to just 28 inches apart, the legal limit.
However, Qantas has begun fitting its domestic fleet with new "slimline" seating that is also being progressively introduced on its international fleet. Even though that Will mean seating rows are placed Slightly closer together, there will be no loss of personal seating space, he says, as the slimmer, body contoured chairs take up less room.
It's part of a wider upgrading of in-flight services that, for example, is introducing phones and seat-back videos in international economy class - a program that is costing more than $700 million.
International economy-class food will also be upgraded, Borghetti says, in a program of improvements planned by Qantas' consultant chef, Neil Perry. "We're not doing this for its own sake," Borghetti says. "We want to be better than the competition."
That will be good news for many Age readers. Maurice de Morton was told by an attendant on a Wellington flight in February that "some irate passengers had even thrown the food at them!"
(OOPS Forgot the last bit
)
Meals upgrade on
the Qantas menu
FED-UP PASSENGERS HAVE FORCED A CHANGE OF HEART BY AIRLINE
BOSSES, REPORTS; CLIVE DORMAN.
Qantas has admitted it mishandled a major change to its domestic in-flight food service that has attracted a barrage of complaints from customers.
Originally designed as a convenience benefit for its economy class business travellers, the change from meal trays to cardboard food "boxes" on short routes in January has backfired badly, with travellers complaining that they were given tiny portions of cold food, even at main meal times, and that tea and coffee service on recent flights had all but disappeared.
Qantas' sales and marketing boss,' John Borghetti, says that, in the "pandemonium" following September 11 and the Ansett collapse, the introduction of its new domestic convenience meals wasn't properly handled. "We went too far in removing food from the boxes," Borghetti admits. "That wasn't the original intention - it wasn't a money-saving exercise. We're now putting literally millions of dollars back into those boxes - in both quantity and quality. "
The new food boxes in economy class were trialed in the middle of last year outside of the main meal times and, according to the marketing executive, were well received by business travellers. The idea was that business travellers could take what they wanted from the tucker box, without waiting for a formal meal delivery from cabin crew, and could therefore get on with work, via the laptop, more quickly.
A decision was made late last year to extend the service into the main meal times. And, because, the boxes were easier for cabin crew to deliver, a separate decision was also made to reduce cabin crew numbers on short flights by an average of about one attendant, Borghetti says.
However, the reduction in the number of crew meant resources were stretched in delivering tea and coffee - "a basic human need", Borghetti reflects - which led to many of the complaints.
Age readers were certainly less than impressed and were firing in complaints about service on flights as recently as a fortnight ago.
"The tanks might be full, but the passengers are expected to fly on empty," writes business traveller Melissa Cheesman. "Call me high maintenance, but, when 1 take a flight around meal time, 1 expect to be offered a meal." On a recent Canberra-Melbourne-Canberra turnaround (evening flights in both directions), she says "dinner" was a third of a sandwich and a small water container.
In fact, many have been disgruntled about service on the Melbourne-Canberra route, where almost all passengers are paying premium fares. Public servant Lys Cleaver says that "not once have 1 been offered tea or coffee in the morning or evening. 1 did get a box with a couple of ribbon sandwiches, water and a coffee cup on one evening flight home, but, when I asked for it to be filled, the waitress got a bit stroppy and said there wasn't
enough time to serve it" - In fact,' haven't been able to find a fan o Qantas' domestic food service. It's "abysmal," writes Louise Burke. "Universally atrocious," declares ,Jacqueline Pearce. "Mean-spirited," says company director Leon Beswick. One reader says "the cutbacks" haven't been limited to in-flight food. "The offerings at the Qantas Club have become even more unappealing and limited," says club member Michelle Parker. "Who eats pickled vegetables and crackers for lunch? , "Corporate after corporate arrives in the lounges, searches endlessly for a spare seat in an overcrowded lounge and then eagerly make their way to the buffet, only to be sorely disappointed."
A number of public servants, in particular, say they'll be lobbying their departments to switch to Virgin Blue. One writer, lan McDonald, wonders whether Qantas is going down the same road as Virgin Blue anyway and will eventually abolish meals - because no one is eating them!
Some are convinced that downgrading of in-flight service is the behaviour of a new, post-Ansett Qantas monopoly.But Borghetti is adamant that changes in the food service were never meant to lower costs. It costs as much, he says, to deliver the food boxes as the former meal trays.
The turnaround was introduced in January, but John Borghetti says there were long lead times in changing a system that has to deliver tens of thousands of meals each day. "We now think we've largely got it right," he says. Apart from increases in the quality and quantity of food on offer, he says passengers are now offered tea and coffee on all flights.
'Ihe sales and marketing manager dismisses the concerns of some that domestic seating space is being squeezed. Standard seat row space is 32 inches (about 81 cms) the standard economy seating space for both domestic and international services around the world.
That's about two inches more than the standard on low-cost carriers like Virgin Blue, while some squeeze seat rows to just 28 inches apart, the legal limit.
However, Qantas has begun fitting its domestic fleet with new "slimline" seating that is also being progressively introduced on its international fleet. Even though that Will mean seating rows are placed Slightly closer together, there will be no loss of personal seating space, he says, as the slimmer, body contoured chairs take up less room.
It's part of a wider upgrading of in-flight services that, for example, is introducing phones and seat-back videos in international economy class - a program that is costing more than $700 million.
International economy-class food will also be upgraded, Borghetti says, in a program of improvements planned by Qantas' consultant chef, Neil Perry. "We're not doing this for its own sake," Borghetti says. "We want to be better than the competition."
That will be good news for many Age readers. Maurice de Morton was told by an attendant on a Wellington flight in February that "some irate passengers had even thrown the food at them!"
(OOPS Forgot the last bit
)
Last edited by OZBUSDRIVER; 18th May 2002 at 13:10.
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You have to ask the question.
Do you have to be a complete fool to be a manager??
Staff have been saying exactly what that article says since its introduction, so has PPRUNE.
I say Bull$%*&T that it wasn't to save money. Not even a been counter would be silly enough to think customers would eat the crap that QF has been serving up and be satisfied with it.
Unbelievable.
While we are on the subject of service, Virgin's advertising makes a big point about them providing a great service, infact the best service. Can some body actually explain what that service is?? No food! no pillows or blankets! No magazines! Tea or coffee? Seats with little leg room ! Have to say its sounds like a five star flight to me!
Do you have to be a complete fool to be a manager??
Staff have been saying exactly what that article says since its introduction, so has PPRUNE.
I say Bull$%*&T that it wasn't to save money. Not even a been counter would be silly enough to think customers would eat the crap that QF has been serving up and be satisfied with it.
Unbelievable.
While we are on the subject of service, Virgin's advertising makes a big point about them providing a great service, infact the best service. Can some body actually explain what that service is?? No food! no pillows or blankets! No magazines! Tea or coffee? Seats with little leg room ! Have to say its sounds like a five star flight to me!
Last edited by Balinda; 18th May 2002 at 13:29.
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Balinda I'm not trying to be sexist here, but Virgin's marketing people put forward hot chicks with great smiles and without VPL, they then call that service. It is a bit like SIA without the actual service of food, drink, movies etc. I'm afraid sex appeal still sells, "Viva la Differance!"
AS far as QF is concerned, you have said it all.
AS far as QF is concerned, you have said it all.
Last edited by Sopwith Pup; 19th May 2002 at 02:51.
Having spent 11 & 1/2 hrs yesterday sitting in either Airplanes or Airports and getting served a hot lunch and then a cold dinner in its box, I wasn't overly impressed.
Lunch was served on a flight between Darwin & Adelaide and it consisted of a hot meal of curry and rice, with the bread roll, Tim Tam, and salad, with hot beverages on offer.
Dinner was served on the Flight between Adelaide and Sydney and it was cold lunch meat, with potato salad and coleslaw, a small punnet of water, with a Cadbury Topdeck chocolate and a bread roll. No hot drinks were offered outside of business class.
The lady in the seat next to me asked for a vegetarian meal and was told there was none available, but was eventually given one that a business class passenger has declined.
Somehow, I think service is fast disappearing from the "Service Industries".
rant over for now
Lunch was served on a flight between Darwin & Adelaide and it consisted of a hot meal of curry and rice, with the bread roll, Tim Tam, and salad, with hot beverages on offer.
Dinner was served on the Flight between Adelaide and Sydney and it was cold lunch meat, with potato salad and coleslaw, a small punnet of water, with a Cadbury Topdeck chocolate and a bread roll. No hot drinks were offered outside of business class.
The lady in the seat next to me asked for a vegetarian meal and was told there was none available, but was eventually given one that a business class passenger has declined.
Somehow, I think service is fast disappearing from the "Service Industries".
rant over for now
Grandpa Aerotart
In January while traveling Bn-Sy on QF at dinner time we were given a box with a couple of very dry bread sticks, a small punnet of salsa, some crackers and water
QF ARE YOU MAD PRISONERS IN LONG BAY EAT BETTER
God I hate bean counters.....'airline management' is an oxymoron.
Compare what can be bought for $5 in any decent take-away shop and then what you get on an airline as part of your ticket price...unbelievable.
We payed about $250(+Taxes) odd each, 1 way for our tickets...red E deal via the internet...lets say for arguments sake that was the average fare payed that flight...I'd bet it was higher though...the aircraft was absolutely full...as they all are these days on the Mel-Sy-Bn triangle...150 odd seats in a 737?...that's $37500 minimum that QF got for the sector
Now I only have a vague idea what DOCs for a 737 are for an hours flight...about 3000 US at a guess...lets double it for all the sundries...let's see USD6000= damn near A$12000 costs to deliver the 'service'...that leaves A$25500.00...and yet we can't get a decent meal and a few cups of coffee/tea???
All the above numbers are merely an educated guess...but it wouldn't cost A$1500 to provide a decent feed for all on board.
Chuck
QF ARE YOU MAD
PRISONERS IN LONG BAY EAT BETTER God I hate bean counters.....'airline management' is an oxymoron.
Compare what can be bought for $5 in any decent take-away shop and then what you get on an airline as part of your ticket price...unbelievable.
We payed about $250(+Taxes) odd each, 1 way for our tickets...red E deal via the internet...lets say for arguments sake that was the average fare payed that flight...I'd bet it was higher though...the aircraft was absolutely full...as they all are these days on the Mel-Sy-Bn triangle...150 odd seats in a 737?...that's $37500 minimum that QF got for the sector
Now I only have a vague idea what DOCs for a 737 are for an hours flight...about 3000 US at a guess...lets double it for all the sundries...let's see USD6000= damn near A$12000 costs to deliver the 'service'...that leaves A$25500.00...and yet we can't get a decent meal and a few cups of coffee/tea???
All the above numbers are merely an educated guess...but it wouldn't cost A$1500 to provide a decent feed for all on board.
Chuck
Last edited by Chimbu chuckles; 19th May 2002 at 06:40.
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A while ago my flight to BN departed 45min late "to complete catering". I could not believe it when I was handed a sturdy box with two breadsticks and a small bowl of snot in it.
Reminded me of the Douglas Adams scenario of a spaceflight delayed for 2000 years, with the passengers in suspended animation, waiting for a consignment of lemon-scented towelettes.....
Reminded me of the Douglas Adams scenario of a spaceflight delayed for 2000 years, with the passengers in suspended animation, waiting for a consignment of lemon-scented towelettes.....
Bout a year or so ago I flew to CBR and return from Sydney one day, one sector on Eastern Dash and the return on a Kendell CRJ. Eastern at this stage had already gone to the lunch box meal...just water and tea/coffee.....the return trip on KD we had a tray meal, smoked salmon, meat selection, bread, desert, tea/coffee and an open bar all free....
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Box or No Box Qf service has always been cr#p, ask any business traveller. In the current situation they can keep treating pax like cr@p. Mr dixon is out to screw the travelling public and at the same time he is going to scr@w QF staff aswell. QF workers are going to be working harder, under more stress and will be paid less in the future.
I fear for the future of this industry.
I fear for the future of this industry.
I suspect Qantas are "economising" in order to service their increased debts and keep its share holders happy - refer my post in Kendell/Australiawide - "aviation experts".
Investors may have cause for concern in a year or two if Qantas can't reduce it's costs and/or loses market share.
Investors may have cause for concern in a year or two if Qantas can't reduce it's costs and/or loses market share.
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Torres.
I agree, in my mind the big risk for QF is, as Virgin's route structure grows, QF reducing costs will result in decreased revenue.
I will not travel for pleasure in a cramped seat with no entertainment, no food, no drink just to save a couple of $$$.
However if that service dissapears, i.e. I can't sip away on a nice red and watch a recently released movie then maybe I would consider saving a couple of cents and travel with the other mob
I agree, in my mind the big risk for QF is, as Virgin's route structure grows, QF reducing costs will result in decreased revenue.
I will not travel for pleasure in a cramped seat with no entertainment, no food, no drink just to save a couple of $$$.
However if that service dissapears, i.e. I can't sip away on a nice red and watch a recently released movie then maybe I would consider saving a couple of cents and travel with the other mob
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International catering still OK
Can't speak about the Domestic catering but dinner out of London the other night on QF10 was excellent and so was breakfast ex Singapore.
Having said that, they don't come close to Singapore Airlines in both service and quality of food.
Having said that, they don't come close to Singapore Airlines in both service and quality of food.
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Flew recently DPO to MLB with QFLink. 1 FA for 30 pax. We were given a selection of newspapers/magazines, a snack (no better, no worse than QF mainline, free wine or beer, plus tea or coffee. The plane was delayed for slightly less than an hour, and pax were given free hot drinks at the DPO cafeteria.
Still great service in some parts of the QF empire.
Still great service in some parts of the QF empire.
Balinda
I agree, in my mind the big risk for QF is, as Virgin's route structure grows, QF reducing costs will result in decreased revenue.
Now you are getting to the point! Don't underestimate the impact on QF of any VB route or market share expansion and QF's reduced ability to service it's debts with it's current cost structures.
I agree, in my mind the big risk for QF is, as Virgin's route structure grows, QF reducing costs will result in decreased revenue.
Now you are getting to the point! Don't underestimate the impact on QF of any VB route or market share expansion and QF's reduced ability to service it's debts with it's current cost structures.
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I just can't believe all the whingers on this forum and the pain-in-the-arse journo's that just have to whine like stuffed pigs in order to be heard.
A measley 1 hour flight and these people want their faces stuffed with food like grazing cattle irrespective of the time of day.
You want hot food on a flight? - book business class then - especially all of those so called economy class business passengers and stop your god-damned whining.
Go to the USA or fly around Europe in economy and see what you get guys - pull your heads out of your backsides and see how the rest of the world does it.
Did an LA - JFK (4.5 hours) flight recently and got the box with an apple,a small mars bar and mini salad roll (about 2 mouthfulls).
With tea and coffee also it did me - and this was at mealtime also.
The box kept me full,was reasonably healthy and in my opinion was better than the airline tripe most airlines insist on serving.
Those who know me (eh Chuckles old boy!) know I'm a hearty eater who enjoys his food.
The thing that makes me laugh is that although these people get fed on longer flights (and rightly so) but on shorter flights get a box and are the same whingers that demand low fares (somewhat unsustainable as even Brett Godfrey has admitted) and then whinge they dont have a hot meal!
You guys want cheaper fares? - then give up your meal rights on shorter flights.
Go to McDonalds,Burger King or wherever in the terminal before the flight and stop your god-damned petulant whingeing.
It will be only when safety is compromised as a result providing funds to catering that these people will be the first to whinge - again!
A measley 1 hour flight and these people want their faces stuffed with food like grazing cattle irrespective of the time of day.
You want hot food on a flight? - book business class then - especially all of those so called economy class business passengers and stop your god-damned whining.
Go to the USA or fly around Europe in economy and see what you get guys - pull your heads out of your backsides and see how the rest of the world does it.
Did an LA - JFK (4.5 hours) flight recently and got the box with an apple,a small mars bar and mini salad roll (about 2 mouthfulls).
With tea and coffee also it did me - and this was at mealtime also.
The box kept me full,was reasonably healthy and in my opinion was better than the airline tripe most airlines insist on serving.
Those who know me (eh Chuckles old boy!) know I'm a hearty eater who enjoys his food.
The thing that makes me laugh is that although these people get fed on longer flights (and rightly so) but on shorter flights get a box and are the same whingers that demand low fares (somewhat unsustainable as even Brett Godfrey has admitted) and then whinge they dont have a hot meal!
You guys want cheaper fares? - then give up your meal rights on shorter flights.
Go to McDonalds,Burger King or wherever in the terminal before the flight and stop your god-damned petulant whingeing.
It will be only when safety is compromised as a result providing funds to catering that these people will be the first to whinge - again!
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Well I'm not exactly anorexic but neither am I a sumo wrestler, so it doesn't matter what they serve when they have the economy seat pitch set such that you can't get the drop down tray past your chest in any event without reclining your seat and then you can't reach the food anyway.
Am I condemned to business class forever, is this a conspiracy between McDonalds and QF and is it true that the Golden Arches are coming to a 737 near you
Now I understand why T has been trying to get the towers closed so that he can start his Maccas
Am I condemned to business class forever, is this a conspiracy between McDonalds and QF and is it true that the Golden Arches are coming to a 737 near you
Now I understand why T has been trying to get the towers closed so that he can start his Maccas
Timmee, pax have a right to complain about QF's catering. These days, full fare MEL-SYD-MEL is around $700. This compares to around $550 full fare walk up with DJ. QF have to be able to justify the price differential. They can do this by things such as
- FF schemes (though the benefit of these is questionable)
- lounges (though you have often paid separately for these)
- better terminals (with DJ getting access to AN terminals, this won't be so decisive in the future.)
- newer planes (DJs 737NGs are far superior to tired old 762s and 737 classics).
- seat comfort ( still an advantage to QF though it ain't what it once was)
- catering
So catering is (or was) a differentiator but QF has chosen to downgrade catering to such an extent that you'd almost be better off flying DJ and paying $8 for a muffin and a cup of tea.
Full fare Y pax are where QF make their money on domestic services and it is precisely these people that they are pi$$ing off with the catering cut backs. QF have to decide what it is, if it is a premium full service carrier then it should behave like one, it it wants to be a discount carrier then it better drop its fares to compete. The trap full service carriers the world over are falling into is that they are trying to compete with lo-co's on price. They can't; where they can compete is on service. To downgrade service is to give away the only real advantage you had.
Maybe the answer is to create a new class between J&Y whereby full fare Y pax can get the service they feel they have paid for (ie. Y class seating with J class meals). The cattle who have paid discount fares probably wouldn't care if catering was downgraded but the full farer will.
- FF schemes (though the benefit of these is questionable)
- lounges (though you have often paid separately for these)
- better terminals (with DJ getting access to AN terminals, this won't be so decisive in the future.)
- newer planes (DJs 737NGs are far superior to tired old 762s and 737 classics).
- seat comfort ( still an advantage to QF though it ain't what it once was)
- catering
So catering is (or was) a differentiator but QF has chosen to downgrade catering to such an extent that you'd almost be better off flying DJ and paying $8 for a muffin and a cup of tea.
Full fare Y pax are where QF make their money on domestic services and it is precisely these people that they are pi$$ing off with the catering cut backs. QF have to decide what it is, if it is a premium full service carrier then it should behave like one, it it wants to be a discount carrier then it better drop its fares to compete. The trap full service carriers the world over are falling into is that they are trying to compete with lo-co's on price. They can't; where they can compete is on service. To downgrade service is to give away the only real advantage you had.
Maybe the answer is to create a new class between J&Y whereby full fare Y pax can get the service they feel they have paid for (ie. Y class seating with J class meals). The cattle who have paid discount fares probably wouldn't care if catering was downgraded but the full farer will.
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1a_please,
I agree with some of your comments but feel you need some education on your comments regarding the fare prices on QF vs DJ. Your full "Y" cost of SYD-MEL is almost correct however this is not the only fare that has the same conditions as the DJ full fare. QF have the Kisox, Hisox and Bisox fare which are also fully refundable and changeable. The Kisox is actually cheaper than the DJ full fare and has the exact same fare conditions (fully refundable/changeable) which is offered as a discount ticket. You'll find the majority of seats on your peak cityflyer flights are kisox, hisox rather than full Y as your suggesting.
I don't know about you but I'd be happy to fly on QF for less than DJ and get a meal ( whatever it's contents maybe) and receive it as part of the package rather than have someone in my face trying to sell me a virgin t-shirt and a $8 muffin.
Just my 20cents worth
I agree with some of your comments but feel you need some education on your comments regarding the fare prices on QF vs DJ. Your full "Y" cost of SYD-MEL is almost correct however this is not the only fare that has the same conditions as the DJ full fare. QF have the Kisox, Hisox and Bisox fare which are also fully refundable and changeable. The Kisox is actually cheaper than the DJ full fare and has the exact same fare conditions (fully refundable/changeable) which is offered as a discount ticket. You'll find the majority of seats on your peak cityflyer flights are kisox, hisox rather than full Y as your suggesting.
I don't know about you but I'd be happy to fly on QF for less than DJ and get a meal ( whatever it's contents maybe) and receive it as part of the package rather than have someone in my face trying to sell me a virgin t-shirt and a $8 muffin.
Just my 20cents worth