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QANTAS - WHERE TO NOW?

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Old 30th Oct 2012, 23:35
  #1181 (permalink)  
 
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JB has identified what is essentially wrong with Qantas strategy & is implementing the opposite within Virgin.
Is he? The "group" strategy looks very similiar to QANTAS's strategy....even identical.

It's a poke in the eye for QF's strategy over the last 8 years.
I think it might be seen as affirming their strategy. Would Virgin have needed to do this if it wasn't working?

To provide a premium product costs money, and JB has been happy to do this, but this increase in costs makes it impossible to compete in the lower end of the market, hence the Tiger aquisition. The fact that he has had to buy into a loss making airline to compete with J* shows that Virgin can't compete anymore with the LCC end of the market. As has been found at Qantas, throw away lines about not competing on routes of the parent airline mean nothing when it comes to reducing costs and making a profit.

Unfortunately Qantas upper management and the board will see this as proof the current Qantas strategy is working, nothing will change at the AGM.

JB is the type of CEO joyce could never be, I hope he can somehow guide the Virgin Group of Companies through this more smoothly than it has been handled by QANTAS.
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Old 31st Oct 2012, 00:10
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ANCDU

Agreed. There is nothing essentially wrong with the Qantas two brand strategy. The same that JB is adopting. However my criticism is how Qantas has failed to both manage and adopt that new strategy & engage their employees in the process.
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Old 31st Oct 2012, 00:15
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The difference in the strategy is Jetstar International and Jetstar Asia.

Joyce has tied up QF's capital in ordering 110 A320 Neo's as replacement/expansion aircraft. That is the real reason he has stated that there will be no investment in QF international "till it turns a profit". He has run out of money to invest in mainline International because of the concentration on expanding Jetstar, particularly Jetstar Asia.

Tiger won't be operating two class widebodies internationally from OZ. They will leave that for the premium carrier. They have learned from the ideological idiocy of the QF incumbents and won't make that error.
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Old 31st Oct 2012, 00:36
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Originally Posted by Capt Kremin
Tiger won't be operating two class widebodies internationally from OZ. They will leave that for the premium carrier. They have learned from the ideological idiocy of the QF incumbents and won't make that error.
says who?
never say never! who knows, they may do it and do it well having learnt from the jetstar intl debacle.
Not that I think it will necessarily happen...
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Old 31st Oct 2012, 02:23
  #1185 (permalink)  
 
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says who?
Says VA in a statement yesterday alluding to the "mistakes of Jetstar" about not allowing Tiger to morph into something else.
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Old 31st Oct 2012, 02:31
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The "group" strategy looks very similiar to QANTAS's strategy....even identical.
As JB said in the clip, there will be no code sharing between Tiger and Virgin, he also said you won't wind up on Tiger when you book a Virgin ticket.... they will be treated as different products - a stand out difference between the current Q two brand strategy.. it's not identical..
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Old 31st Oct 2012, 02:54
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Joyce has tied up QF's capital in ordering 110 A320 Neo's as replacement/expansion aircraft
I wonder whether they still need that many 320s in the next couple of years as they have failed to start their premium service out of Singapore.

Watching that interview with JB, it feels like JB is trying to target the Qantaslink, the regional segment of the Qantas group. I hope the new management at Qantaslink has something up their sleeves.
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Old 31st Oct 2012, 03:17
  #1188 (permalink)  
 
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Originally Posted by Capt Kremin
Originally Posted by maggot
says who?
Says VA in a statement yesterday alluding to the "mistakes of Jetstar" about not allowing Tiger to morph into something else.
and jetstar will never have more than 12 717s (or whatever it was)...
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Old 31st Oct 2012, 03:40
  #1189 (permalink)  
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Bubble.head

Watching that interview with JB, it feels like JB is trying to target the Qantaslink, the regional segment of the Qantas group. I hope the new management at Qantaslink has something up their sleeves.
Me too!

SN
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Old 31st Oct 2012, 05:15
  #1190 (permalink)  
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Unhappy

...and jetstar will never have more than 12 717s (or whatever it was)...
... and never fly internationally!

Last edited by Keg; 31st Oct 2012 at 05:16. Reason: Had to fix ubb code
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Old 31st Oct 2012, 06:09
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TIMA9X, Qantas didn't codeshare at the start either, look what happened. Its a great announcement but i think its a bit naive to think that if the pressure is put on Virgin that the same won't happen. Whatever happens i think the next 12 months will be interesting....and very cheap for the travelling public.
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Old 31st Oct 2012, 08:11
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if the pressure is put on Virgin that the same won't happen. Whatever happens i think the next 12 months will be interesting....and very cheap for the travelling public.
A good point, when I think about it you are probably right, if pressure was applied..

having said that, I think JB would think long and hard about traveling down the same codeshare path as QF/JQ did. I believe that was one of the mistakes JB identified in the clip... without saying it directly.. time will tell I guess, but I agree, the traveling public are in for some good deals over the coming months..
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Old 2nd Nov 2012, 00:47
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Jack Tilburn on fire!
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Old 2nd Nov 2012, 02:24
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Disgruntled shareholders

A disgruntled shareholder has accused the Qantas Airways board of "destroying" the airline's international

Also, the shareholder said management and the board had shown "disloyalty" to staff, given "the way you sit up here and blame everybody".

"You have sold out and you have sold Qantas out," the shareholder said at Qantas's annual general meeting in Canberra on Friday.

"You have actually destroyed the international brand."

The shareholder also touched on Qantas chief executive Alan Joyce's decision to ground the fleet in 2011, which was announced the day after the 2011 annual general meeting.

She said it was "obvious that you had another agenda" at the AGM.

"I have come from Sydney and I have also taken the precaution to drive down just in case you pulled any more of your stunts," the shareholder said.

On October 29 2011, Mr Joyce grounded the Qantas's entire fleet and said staff would be locked out as part of the airline's industrial dispute with the Australian and International Pilots Association (AIPA), the Transport Workers Union (TWU) and the Australian Licensed Aircraft Engineers Association (ALAEA).

The move left 70,000 Qantas passengers around the world stranded and cost $194 million in 2011/12, according to the company's full year results released in August.

In response to the question, Qantas chairman Leigh Clifford said the airline's international brand was in "very good shape".

"As a consequence Emirates was interested in entering an alliance with us," Mr Clifford said.

"So that is indicative of the esteem with which Emirates holds Qantas."
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Old 2nd Nov 2012, 02:33
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The move left 70,000 Qantas passengers around the world stranded and cost $194 million in 2011/12, according to the company's full year results released in August.

In response to the question, Qantas chairman Leigh Clifford said the airline's international brand was in "very good shape".

"As a consequence Emirates was interested in entering an alliance with us," Mr Clifford said.

"So that is indicative of the esteem with which Emirates holds Qantas."

KEEP READING
Six months ago he said international was in bad shape,after closing Tullamarine maintenance international have turnaround,management has vendetta against engineers.
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Old 2nd Nov 2012, 02:43
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Aircraft don't require maintenance

Qantas Airways chief executive Alan Joyce says the company's maintenance workload will fall by 60 per cent in the period ahead as new aircraft enter the fleet and older ones leave.

As such, the airline group had no need for its multiple heavy maintenance sites in Australia.

'Three heavy maintenance bases is not viable,' Mr Joyce told shareholders at Qantas' annual general meeting in Canberra on Friday.

'Having people do maintenance on aircraft that doesn't need maintenance - and no other airline in the world does that - is not viable.

'We need to ensure that it is sufficiently viable and there for the long term.'


Bad press report when your customer read that.so why Singapore and Cathay pacific or emirates reduce engineers if maintenance is not required
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Old 2nd Nov 2012, 02:50
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"As a consequence Emirates was interested in entering an alliance with us," Mr Clifford said.
I notice the language is particularly vague on the division of domestic and international. Yes, Emirates might be in an alliance, but international has effectively been gifted to Emirates. Kudos to the shareholder. The board is dodging the accusations by referring to the entire company and not the divisions.

Last edited by Lodown; 2nd Nov 2012 at 02:53.
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Old 2nd Nov 2012, 04:08
  #1198 (permalink)  
 
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I'm no expert on the QF/Jetstar thing, but wasn't JB heavily involved, if not the architect of that.

That being the case, and knowing what I do know about JB's talent for deception, I wouldn't believe a F*&^%$g word he says about what will or wont happen.

My advice is to stand back, take a look, and do your own assessment. And always remember..............If it walks like a duck, quacks like a duck and looks like a duck, its probably a duck.
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Old 2nd Nov 2012, 04:23
  #1199 (permalink)  
 
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So now Joyce, Clifford and co's business strategy for future Qantas growth is solely based on Emirates profitability and internal cost cutting.

Great business plan

"As a consequence Emirates was interested in entering an alliance with us," Mr Clifford said.
Thats because we are giving them all of our travellers to Europe from all major Australian ports except Sydney and Melbourne for nothing in return.

Next we will gift our USA flying to another airline, then all the flying to Asia will be handed to jetstar and it will be mission complete for Joyce.

Qantas then can compete with Flight centre as a travel agency.


In response to the question, Qantas chairman Leigh Clifford said the airline's international brand was in "very good shape".
Internationals not profitable, profitable, not profitable, profitable, is in good shape, is a basket case, can't compete, is very competitive, is irrelevant, is a major player?????

Anyone else getting dizzy from all this spin????
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Old 2nd Nov 2012, 05:12
  #1200 (permalink)  
 
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Thumbs down

Nothing has changed.

The board dismisses the protests of some shareholders and continues on regardless. It's clear that they believe they are untouchable and their strategy will remain despite anyone else.

This is the power of the board and they know they have three strikes to use.

Why listen to anyone that knows less than them and what's a few disgruntled shareholders to the big picture.?
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