Teesside-2
Join Date: Oct 2009
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The Loganair news has finally hit the papers. Low demand is the rationale provided.
https://www.gazettelive.co.uk/news/t...ights-25850808
https://www.gazettelive.co.uk/news/t...ights-25850808
Join Date: Dec 2003
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I see Loganair are still selling double daily Aberdeen flights Monday to Thursday with a Teesside based aircraft after the end of March- are they having a change of heart or selling tickets that they are not going to honour at the times they are advertising? Or am I being over cynical and thinking they are selling tickets on an early morning flight that they will then say is cancelled but you can fly from Newcastle instead to boost the numbers?
Last edited by mmeman; 3rd Jan 2023 at 17:39.
Join Date: Dec 2011
Location: Middlesex (under the flightpath)
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Quotes……passengers are there…nope they aren’t.
Schedules should work..why?
Use it or lose it…ok lose it..
Schedules should work..why?
Use it or lose it…ok lose it..
Probably that the potential returns don’t justify huge advertising spend in that old fashioned way. When most make decisions based on internet searches, advertising on buses and taxis isn’t cost effective.
As mentioned previously regional connections need to be relentlessly promoted and heavily advertised.
I suspect not. It’s all economies of scale, Loganair could bankrupt themselves by spending £millions on advertising but when the demand isn’t there it isn’t there. Doesn’t matter how many posts are circulated on Facebook or how many banners are pasted to the side of busses in Middlesborough.
Pretty certain I recall Ryanair doing ok in MME-DUB back in the days of the old 737-200, different times.
Pretty certain I recall Ryanair doing ok in MME-DUB back in the days of the old 737-200, different times.
So you keep repeating
The other ones I've been hearing for twenty odd years is that "the travel agents send people elsewhere" and "there isn't enough advertising" - don't know about everybody else but I can't go on social media without Teesside or Loganair being featured, and every Teesside Airport press release gets repeated verbatim in the Echo and the Gazette
The fact is none of the regional routes introduced since Peel are still operating. So what's happening?
The other ones I've been hearing for twenty odd years is that "the travel agents send people elsewhere" and "there isn't enough advertising" - don't know about everybody else but I can't go on social media without Teesside or Loganair being featured, and every Teesside Airport press release gets repeated verbatim in the Echo and the Gazette
The fact is none of the regional routes introduced since Peel are still operating. So what's happening?
For what though? Flights to the Med in summer or high frequency flights to Dublin and Belfast? Is demand sufficient to spend £millions on setting up an operation and advertising the hell out of it?
From what I can see KLM do a good job of connecting Teesside to the global network, perhaps focus may be better spent on attracting operators to target the holiday market rather that trying to justify its existence by serving an apparently less attractive scheduled operation than Newcastle.
From what I can see KLM do a good job of connecting Teesside to the global network, perhaps focus may be better spent on attracting operators to target the holiday market rather that trying to justify its existence by serving an apparently less attractive scheduled operation than Newcastle.
Join Date: Jul 2003
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I think the problem is our area has the demand just not at the economic price to make decent revenue and thats why nothing seems to last very long. Ryanair can manage to fill their aircraft though and not every seat is sold for £20…
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MME will most likely continue to operate at current pax numbers with the odd sun route/AMS connection holding the figures broadly together, albeit desperately low. Bottom line is NCL and LBA are a far superior alternative with choice of routes and airlines at LCC pricing and using demand from large catchment areas. The close proximity to these should make MME concentrate more on cargo, business aviation etc for additional revenue streams
Last edited by SKOJB; 5th Jan 2023 at 14:19.
"Originally Posted by Fairdealfrank View Post
As mentioned previously regional connections need to be relentlessly promoted and heavily advertised."
Newspaper
Expect to pay anything between £250 for a quarter of a page on a local newspaper and £30,000 for a full-page advert on The Daily Mail.
TV
Spots on television vary depending not only on the channel, but the show that’s being transmitted and the time slot. Also, if you choose to show an ad during a football game, the price may vary depending on who’s playing. In the UK, ITV is the most expensive channel to play your ads on. During primetime, adverts can go anywhere from £10,000 to £30,000.
Radio
Like TV and newspapers, radio ads vary greatly in price depending on the length of the ad, the time when it’s played and the station. As a general rule, every 1000 listeners will cost £2 – so if you’re buying a 30-second ad in a show that’s got 100,000 listeners then it will cost £200.
Magazine
Out of all the traditional media, magazines are probably the ones that vary the most because they’re just so many different types out there, but as a general rule, they tend to be more expensive than newspapers because your ad will be seen during an entire month in comparison to a single day. For a magazine with a readership of 5,000 people, you can expect to pay £200 for a full page ad or more.
As mentioned previously regional connections need to be relentlessly promoted and heavily advertised."
Newspaper
Expect to pay anything between £250 for a quarter of a page on a local newspaper and £30,000 for a full-page advert on The Daily Mail.
TV
Spots on television vary depending not only on the channel, but the show that’s being transmitted and the time slot. Also, if you choose to show an ad during a football game, the price may vary depending on who’s playing. In the UK, ITV is the most expensive channel to play your ads on. During primetime, adverts can go anywhere from £10,000 to £30,000.
Radio
Like TV and newspapers, radio ads vary greatly in price depending on the length of the ad, the time when it’s played and the station. As a general rule, every 1000 listeners will cost £2 – so if you’re buying a 30-second ad in a show that’s got 100,000 listeners then it will cost £200.
Magazine
Out of all the traditional media, magazines are probably the ones that vary the most because they’re just so many different types out there, but as a general rule, they tend to be more expensive than newspapers because your ad will be seen during an entire month in comparison to a single day. For a magazine with a readership of 5,000 people, you can expect to pay £200 for a full page ad or more.
The mayor does a good enough job at his own PR. and promotions!
Originally Posted by Cautious Optimist
“The demand is there”…….I think that argument is wearing a little thin now?
On another note..has Balkan dropped their second flight this year?
Originally Posted by Cautious Optimist
“The demand is there”…….I think that argument is wearing a little thin now?
On another note..has Balkan dropped their second flight this year?
Join Date: Apr 2004
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