Primera Air
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The holding company that own Primera Air consist primarily of Scandi tour operators..
I would suspect certainly with the sun routes they will be using that hard bitten expertise & undoubted familiarity with the Med to influence & make their market.
Generally perhaps too as it is a young outfit with undoubted young thinking they will realise social media platforms mentioned above are the modern way to go.
It is acknowledged these platforms when properly targeted reach the right audience...witness at the very least Obama`s Presidential wins & the Labour Party surprise on election night.
MAG too will have info from prospective customers who will have been canvassed in the past concerning TransAtlantic service from STN.
I would suspect certainly with the sun routes they will be using that hard bitten expertise & undoubted familiarity with the Med to influence & make their market.
Generally perhaps too as it is a young outfit with undoubted young thinking they will realise social media platforms mentioned above are the modern way to go.
It is acknowledged these platforms when properly targeted reach the right audience...witness at the very least Obama`s Presidential wins & the Labour Party surprise on election night.
MAG too will have info from prospective customers who will have been canvassed in the past concerning TransAtlantic service from STN.
Join Date: Oct 2017
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A little concerned about their advertising, or lack of. Apart from small adverts in Birmingham New Street and at Stansted Airport, there is literally nothing else in London or elsewhere other than social media and word of mouth.
Are adverts in train stations relevant nowadays? Probably more important is going into Skyscanner and checking various dates in July for LON-NYC-LON, guess who's top of the list ?
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Don’t be worrying yourself with advertising as I have said before Primera have been very clever both BHX and STN flights all are been well advertised on it own website which sounds a strange thing to say but all the people using flight comparison websites for a trip to AGP or ALC will see transatlantic on offer next to the sun flight not only that but the people who book the sun routes will see transatlantic flights at bag drop in the inflight magazine and hopefully on the overhead bins like Jet2 I’m also sure or at least hope there will be scratch cards for sale onboard the sun flights offering prizes including transatlantic flights also don’t underestimate how many people pass through both airports that will be hit with advertising for transatlantic flights once you calculate even the daily amount of passengers who see/hear all of the above you see just how much advertising has been and will be done.
Join Date: Nov 2006
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With regards to PRIMERA advertising, I've seen numerous adverts online and they even advertise in our local paper the Daily Echo, considering that both BHX and STN are over 120 miles away by road from Southampton that's not bad.
Join Date: Aug 2002
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I would suspect certainly with the sun routes they will be using that hard bitten expertise & undoubted familiarity with the Med to influence & make their market.
Generally perhaps too as it is a young outfit with undoubted young thinking they will realise social media platforms mentioned above are the modern way to go.
Generally perhaps too as it is a young outfit with undoubted young thinking they will realise social media platforms mentioned above are the modern way to go.
One really bad season can kill any carrier, so long as they spend on SEO for cheap flights and remain top of consideration on skyscanner or expedia by price then they’re in the game. Of course how they are going to make money on that price is a different question. Billboards and OOH advertising are frankly a waste of money in this market IMHO
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Your last few posts seem to be very negative against this new venture starting to think you have some sort of agenda, anything positive to say ? Let’s just wait and see how things go I hold my hands up and say I would have rather a well established airline had come along and offered said routes but I’m willing to give them a good good go before running them down.
Maybe the reason for you negative posts is because you took Norwegian up on the job offer ?
Maybe the reason for you negative posts is because you took Norwegian up on the job offer ?
Last edited by daz211; 10th Dec 2017 at 13:21. Reason: More info
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Brilliant so you went with Primera good move because I hear if things go well we could see the base get a little bigger and from experience it’s always better to get into a company at the beginning rather than be the newbie
Hope it all goes well for you if indeed you chose primera
Hope it all goes well for you if indeed you chose primera
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Primera Air Scandinavia is mulling launching flights to Montréal Trudeau and either Baltimore Thurgood Marshall or Washington Dulles out of its European bases in order to further establish itself on the low-cost long-haul market, CEO Hrafn Thorgeirsson told Forbes
https://www.forbes.com/sites/martinr.../#563b9e37fa37
https://www.forbes.com/sites/martinr.../#563b9e37fa37
Join Date: Aug 2008
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Regarding the above & link...very positive & encouraging & will also make it the second time Montreal has been mentioned in association with PRI,makes sense & even more so for Paris.
PRI also looking at Eastbound flights which WOW are contemplating too.
PRI also looking at Eastbound flights which WOW are contemplating too.
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I’m no expert in regards to US Airports, so does anybody have any idea as to which terminals PF are going to use at BOS/EWR?
And does anybody know when the first aircraft are being delivered, as I can’t see PF on any sort of delivery schedule.
And does anybody know when the first aircraft are being delivered, as I can’t see PF on any sort of delivery schedule.
Last edited by USERNAME_; 13th Jan 2018 at 13:57.
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Some very worrying posts have started to appear on the Birmingham thread regarding reduced and delayed schedules for BOSTON and NEWYORK, I’m unsure if true or where they first started but nothing is on the Stansted thread, can anyone throw any light on the situation?
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But finally found one:
https://digitalairliners.com/2018/01...xfw-20-1-2018/
NO-REG A21N 8145 Primer fuselage section (for Primera)
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The speculation is late delivery but this is not confirmed and may not be correct.
I would not be surprised if there were further changes.
I do not know about the Stansted or Paris situation.
Better to asct now rather than in the peek booking season where many more passengers would be displaced.
Centre cities