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Primera Air

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Old 7th Dec 2017, 16:01
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The holding company that own Primera Air consist primarily of Scandi tour operators..
I would suspect certainly with the sun routes they will be using that hard bitten expertise & undoubted familiarity with the Med to influence & make their market.
Generally perhaps too as it is a young outfit with undoubted young thinking they will realise social media platforms mentioned above are the modern way to go.
It is acknowledged these platforms when properly targeted reach the right audience...witness at the very least Obama`s Presidential wins & the Labour Party surprise on election night.
MAG too will have info from prospective customers who will have been canvassed in the past concerning TransAtlantic service from STN.
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Old 9th Dec 2017, 15:50
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A little concerned about their advertising, or lack of. Apart from small adverts in Birmingham New Street and at Stansted Airport, there is literally nothing else in London or elsewhere other than social media and word of mouth.
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Old 9th Dec 2017, 16:07
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Are adverts in train stations relevant nowadays? Probably more important is going into Skyscanner and checking various dates in July for LON-NYC-LON, guess who's top of the list ?
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Old 9th Dec 2017, 16:45
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Originally Posted by USERNAME_ View Post
A little concerned about their advertising, or lack of. Apart from small adverts in Birmingham New Street and at Stansted Airport, there is literally nothing else in London or elsewhere other than social media and word of mouth.
Donít be worrying yourself with advertising as I have said before Primera have been very clever both BHX and STN flights all are been well advertised on it own website which sounds a strange thing to say but all the people using flight comparison websites for a trip to AGP or ALC will see transatlantic on offer next to the sun flight not only that but the people who book the sun routes will see transatlantic flights at bag drop in the inflight magazine and hopefully on the overhead bins like Jet2 Iím also sure or at least hope there will be scratch cards for sale onboard the sun flights offering prizes including transatlantic flights also donít underestimate how many people pass through both airports that will be hit with advertising for transatlantic flights once you calculate even the daily amount of passengers who see/hear all of the above you see just how much advertising has been and will be done.
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Old 9th Dec 2017, 19:26
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With regards to PRIMERA advertising, I've seen numerous adverts online and they even advertise in our local paper the Daily Echo, considering that both BHX and STN are over 120 miles away by road from Southampton that's not bad.
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Old 9th Dec 2017, 20:55
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I would suspect certainly with the sun routes they will be using that hard bitten expertise & undoubted familiarity with the Med to influence & make their market.
Generally perhaps too as it is a young outfit with undoubted young thinking they will realise social media platforms mentioned above are the modern way to go.
Social selling as a concept is a top of funnel tool to raise brand awareness and consideration. Next to no one clicks intentionally on display or banner ads but they do cement awareness in some, mainly older people who aren’t savvy enough to get an adblocker.
One really bad season can kill any carrier, so long as they spend on SEO for cheap flights and remain top of consideration on skyscanner or expedia by price then they’re in the game. Of course how they are going to make money on that price is a different question. Billboards and OOH advertising are frankly a waste of money in this market IMHO
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Old 10th Dec 2017, 12:44
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https://primeraair.com/travel-info/fees/

Have a read of those extra fees! £60 for a premium meal!
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Old 10th Dec 2017, 13:01
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Makes upgrading seem a bargain then doesn't it?
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Old 10th Dec 2017, 13:17
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Your last few posts seem to be very negative against this new venture starting to think you have some sort of agenda, anything positive to say ? Let’s just wait and see how things go I hold my hands up and say I would have rather a well established airline had come along and offered said routes but I’m willing to give them a good good go before running them down.

Maybe the reason for you negative posts is because you took Norwegian up on the job offer ?

Last edited by daz211; 10th Dec 2017 at 13:21. Reason: More info
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Old 10th Dec 2017, 13:46
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Originally Posted by daz211 View Post
Your last few posts seem to be very negative against this new venture starting to think you have some sort of agenda, anything positive to say ?
Not the case at all, I very much hope this works!
And no, I didnít take Norwegian
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Old 10th Dec 2017, 13:53
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Brilliant so you went with Primera good move because I hear if things go well we could see the base get a little bigger and from experience it’s always better to get into a company at the beginning rather than be the newbie
Hope it all goes well for you if indeed you chose primera
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Old 14th Dec 2017, 20:22
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somebody who recently started at Primera and can tell me some things? I do have some questions regarding screening and T&C...
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Old 30th Dec 2017, 09:27
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Primera Air Scandinavia is mulling launching flights to Montrťal Trudeau and either Baltimore Thurgood Marshall or Washington Dulles out of its European bases in order to further establish itself on the low-cost long-haul market, CEO Hrafn Thorgeirsson told Forbes

https://www.forbes.com/sites/martinr.../#563b9e37fa37
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Old 30th Dec 2017, 11:00
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Regarding the above & link...very positive & encouraging & will also make it the second time Montreal has been mentioned in association with PRI,makes sense & even more so for Paris.
PRI also looking at Eastbound flights which WOW are contemplating too.
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Old 12th Jan 2018, 22:46
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I’m no expert in regards to US Airports, so does anybody have any idea as to which terminals PF are going to use at BOS/EWR?

And does anybody know when the first aircraft are being delivered, as I can’t see PF on any sort of delivery schedule.

Last edited by USERNAME_; 13th Jan 2018 at 13:57.
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Old 20th Jan 2018, 20:49
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Some very worrying posts have started to appear on the Birmingham thread regarding reduced and delayed schedules for BOSTON and NEWYORK, I’m unsure if true or where they first started but nothing is on the Stansted thread, can anyone throw any light on the situation?
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Old 20th Jan 2018, 21:36
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Originally Posted by daz211 View Post
Some very worrying posts have started to appear on the Birmingham thread regarding reduced and delayed schedules for BOSTON and NEWYORK, Iím unsure if true or where they first started but nothing is on the Stansted thread, can anyone throw any light on the situation?
Appears the aircraft may not be delivered on time.
But finally found one:
https://digitalairliners.com/2018/01...xfw-20-1-2018/

NO-REG A21N 8145 Primer fuselage section (for Primera)
Not sure what that means, but finally found a Primera aircraft on the production lists.
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Old 21st Jan 2018, 07:28
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Originally Posted by daz211 View Post
Some very worrying posts have started to appear on the Birmingham thread regarding reduced and delayed schedules for BOSTON and NEWYORK, Iím unsure if true or where they first started but nothing is on the Stansted thread, can anyone throw any light on the situation?
The BHX appears to be one aircraft until late September with the aircraft operating 4 New York and 3 Toronto per week with Boston delayed until the second aircraft late September.

The speculation is late delivery but this is not confirmed and may not be correct.

I would not be surprised if there were further changes.

I do not know about the Stansted or Paris situation.

Better to asct now rather than in the peek booking season where many more passengers would be displaced.

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Old 21st Jan 2018, 07:34
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Don't they need to get the new a/c ETOPS certified as well, so not just about delivery. All looks very tight.
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Old 21st Jan 2018, 08:18
  #40 (permalink)  
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But all Birmingham flights are still on sale on the website with the original launch dates and frequency.
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