The holding company that own Primera Air consist primarily of Scandi tour operators..
I would suspect certainly with the sun routes they will be using that hard bitten expertise & undoubted familiarity with the Med to influence & make their market.
Generally perhaps too as it is a young outfit with undoubted young thinking they will realise social media platforms mentioned above are the modern way to go.
It is acknowledged these platforms when properly targeted reach the right audience...witness at the very least Obama`s Presidential wins & the Labour Party surprise on election night.
MAG too will have info from prospective customers who will have been canvassed in the past concerning TransAtlantic service from STN.