Aer Lingus-7
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Nobody is disputing that Aer Lingus is a small airline but referring to it as weak is inaccurate. Even before the IAG take over Aer Lingus was financially and strategically strong, this is what made them attractive to IAG in the first place and was simply reinforced following the take over.
Some are acting as if IAG was some kind of saviour for Aer Lingus, the reality is that Aer Lingus turned itself around following the economic crash and set itself on a course for growth. A large portion of the transatlantic expansion we’ve seen in recent years came long before IAG were on the scene.
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https://www.independent.ie/life/trav...-37721325.html
Live feed to Aer Lingus Re-brand event in Dublin due to start around 12.30pm
Live feed to Aer Lingus Re-brand event in Dublin due to start around 12.30pm
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https://www.independent.ie/life/trav...-37721325.html
Live feed to Aer Lingus Re-brand event in Dublin due to start around 12.30pm
Live feed to Aer Lingus Re-brand event in Dublin due to start around 12.30pm
I don't need to know how to draw a shamrock...
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Wow! That new livery has to be one of the most underwhelming efforts I've ever seen.
They've changed from a strong stylish albeit dated scheme to what looks like a coat of white undercoat primer and a splash of blue/green on the tail with a crooked shamrock to boot. Dear oh dear.
Last edited by tipp55; 17th Jan 2019 at 12:21. Reason: grammar
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The new look, developed with US design and brand strategy company Lippincott
JAS
Wow! That new livery has to be one of the most underwhelming efforts I've ever seen.
They've changed from a strong stylish albeit dated scheme to what looks like a coat of white undercoat primer and a splash of blue/green on the tail with a crooked shamrock to boot. Dear oh dear.
They've changed from a strong stylish albeit dated scheme to what looks like a coat of white undercoat primer and a splash of blue/green on the tail with a crooked shamrock to boot. Dear oh dear.
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The above link from The Independent may no longer work. Here it is from Aer Lingus web page - Launch Video:
Editorial from Aer Lingus home page link containing above video
Article: https://www.aerlingus.com/travel-inf...brand-refresh/
Editorial from Aer Lingus home page link containing above video
Article: https://www.aerlingus.com/travel-inf...brand-refresh/
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I found the results of the market research highly surprising. Namely, full colour = budget, and large text = budget. For the latter, I think of Finnair, and think that their large text livery looks expensive, and classy. Though I thought the discovery that it is an airline to get you to ireland is also interesting, but that´s nothing to do with livery, its purely about providing capacity, and eventually that belief will disappear. Finally obsession with modernity is frustrating also, nothing ages quicker than yesterdays version of tomorrow. My personal preference would have been to go retro, perhaps grey, and a dark green text readying Aer Lingus. I couldn´t care less about the shamrock.
