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Flybe-9

Old 4th Sep 2018, 19:54
  #421 (permalink)  
 
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Why do I get the feeling that when Flybeís reputation takes a harder bashing than normal they just repaint the planes. Itís what Saad did when he took over. Really am not keen on the shade of purple......and itís a bit boring.

edit: have seen that there is a paler shade of purple underneath the darker shade which makes it look nicer.

Last edited by Cloud1; 4th Sep 2018 at 20:46.
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Old 4th Sep 2018, 20:28
  #422 (permalink)  
 
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I thought I'd seen it all but then this came along. If a rebrand is so important to your company's position in the market, you launch it and get on with it. A rebrand which the press reports say will take seven years to complete so as to minimise the impact on finances sounds like the management don't believe it needs to be done - a real question of lack of authority to carry through a change. Setting aside the fact I think it looks insipid - particularly the light purple bit which is almost invisible - then the way in which this is being conducted will just perpetuate the multitude of Flybe liveries out there and the associated brand confusion. Ridiculous on all counts - better to have done nothing at all than a compromise of this nature which suits no-one. It's just weak and ineffective.
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Old 4th Sep 2018, 21:15
  #423 (permalink)  
 
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Three liveries on the go at once, the sign of a business in a bad spot.
See also VS
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Old 4th Sep 2018, 21:59
  #424 (permalink)  
 
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I agree with many of the comments above. Flybe does not need a rebrand, the paint is hardly dry on the latest colour scheme. This will add no value in the short term.

The challenge as I see it is the airline doesn't know where it is or distinctly where it needs to be. Faster than Road or Rail in my view is a nonsense maxim for this regional airline, and I'm not convinced that it resonates with many.

​​​​They possibly should consider looking at a mix of small UK regional ops, very selected UK-EU routes , demand lead routes AND ACMI ops for large EU carriers... They seem to morph into something new, with limited consistency....
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Old 5th Sep 2018, 05:49
  #425 (permalink)  
 
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They are supposed to be going back to their roots in being a regional airline so we'll see how that works! In the meantime i look forward to flying with them again in October!
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Old 5th Sep 2018, 05:56
  #426 (permalink)  
 
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Is the whole fleet being painted in this livery or is this a 'new' and cheaper livery that will be on the aircraft not yet completely purple?
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Old 5th Sep 2018, 06:00
  #427 (permalink)  
 
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Originally Posted by caaardiff View Post
Is the whole fleet being painted in this livery or is this a 'new' and cheaper livery that will be on the aircraft not yet completely purple?
The whole fleet over 6 years
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Old 5th Sep 2018, 07:21
  #428 (permalink)  
 
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Originally Posted by EI-BUD View Post
I agree with many of the comments above. Flybe does not need a rebrand, the paint is hardly dry on the latest colour scheme. This will add no value in the short term.

The challenge as I see it is the airline doesn't know where it is or distinctly where it needs to be. Faster than Road or Rail in my view is a nonsense maxim for this regional airline, and I'm not convinced that it resonates with many.
Sorry, but is this not a bit contradictory? The full purple livery saw the slogan 'Faster than Road or Rail' plastered on the side of the engine nacelles which you agree is a nonsense, but you state that Flybe does not need a rebrand?

The newly painted aircraft (G-JECP) clearly needed a new coat following repairs carried out recently. Flybe will probably have needed to confirm what livery was to be applied to the new E175's coming from Embraer next year too - should they paint them full purple or not?

Personally, I think this a far crisper, cleaner and professional design. it looks business like and is all about helping to define the brand. I guess that with a large number of the fleet coming towards the end of their lease and potentially reaching the point where a new lick of paint is required (new livery or not) now seems like a sensible time to decide to make a change.
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Old 5th Sep 2018, 07:38
  #429 (permalink)  
 
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Considering the livery is quite similar to Eastern Airways livery could that suggest something in the future like a merger?
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Old 5th Sep 2018, 07:51
  #430 (permalink)  
 
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Originally Posted by PDXCWL45 View Post
Considering the livery is quite similar to Eastern Airways livery could that suggest something in the future like a merger?
A bit tenuous...

And why would you want to merge with Eastern?!
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Old 5th Sep 2018, 07:59
  #431 (permalink)  
 
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Originally Posted by SWBKCB View Post
A bit tenuous...

And why would you want to merge with Eastern?!
Well they are franchise partners already so it could be a next step in their relationship?
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Old 5th Sep 2018, 10:39
  #432 (permalink)  
 
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Originally Posted by toledoashley View Post
You can add mass exodus of senior staff as well to that list.
During Christine's era or Saad's?

At least we can be guaranteed of a few things:
1) The new livery will be hailed as a new era for Flybe
2) Promises of return to profit
3) Loses will continue
4)Blame the government for not enough support, and claims train operators get a better deal.
5) More claims to solve the problems, and more staff coming and goings.

I've seen some excuse here that the repaint is to make them a regional airline again, since when where they not a regional airline? The previous livery was to reflect Regional Connectivity, keeping some of the original Flybe and mixing it with something new and more vibrant. This new livery is an aim to cover the cracks of a failing airline, and a failing CEO. If Christine was so adamant about having a new livery, then it would have been the perfect time to design or alter the logo, which has been around for 16 years and looks a little dated, and out of touch with both the 2014 and 2018 rebrands. Christine has also failed to explain who will cover the cost of Blue Islands repainting its fleet since all 5 ATR's have only just received the all over purple livery. By the time this livery is finally in place Flybe will have gone over 10 years without a standard livery in place.
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Old 5th Sep 2018, 10:52
  #433 (permalink)  
 
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While almost anything is better than the current purple monstrosity, are we not over doing this branding malarkey? If I wanted to get from say Newcastle to Exeter, cost, timing and dare I say it perceived reliability are important than the colour the plane is painted. To non-aviation types, flying on a plane with propellers is more of an issue...
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Old 5th Sep 2018, 10:57
  #434 (permalink)  
 
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Originally Posted by airsouthwest View Post
During Christine's era or Saad's?

At least we can be guaranteed of a few things:
1) The new livery will be hailed as a new era for Flybe
2) Promises of return to profit
3) Loses will continue
4)Blame the government for not enough support, and claims train operators get a better deal.
5) More claims to solve the problems, and more staff coming and goings.

I've seen some excuse here that the repaint is to make them a regional airline again, since when where they not a regional airline? The previous livery was to reflect Regional Connectivity, keeping some of the original Flybe and mixing it with something new and more vibrant. This new livery is an aim to cover the cracks of a failing airline, and a failing CEO. If Christine was so adamant about having a new livery, then it would have been the perfect time to design or alter the logo, which has been around for 16 years and looks a little dated, and out of touch with both the 2014 and 2018 rebrands. Christine has also failed to explain who will cover the cost of Blue Islands repainting its fleet since all 5 ATR's have only just received the all over purple livery. By the time this livery is finally in place Flybe will have gone over 10 years without a standard livery in place.
If you are referring to me i never said that the livery was to take them back to being a regional airline i said they are going to focus on being a regional airline unlike before when they ordered a stupid amount of E jets and had grand designs on being a EU wide regional airline.
As for the livery does it actually matter so much whether every plane in the fleet is the same? As for the CEO do you know what she's doing day to day wise to get the airline back on track? And as for the railways they do get perceived different to airlines and APD effects the profits of all airlines in the UK especially the smaller ones.
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Old 5th Sep 2018, 11:24
  #435 (permalink)  
 
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Ohhhhh airsouthwest you really need to let go of your little airline that went to the wall nearly 10 years ago. Being so bitter will only cause you health problems later in life.

The E175s due for delivery next year will be painted in the new colours, the rest of the fleet will be done at a rate of about 10 per year based on their need for a repaint.
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Old 5th Sep 2018, 12:41
  #436 (permalink)  
 
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Originally Posted by Deano777 View Post
Ohhhhh airsouthwest you really need to let go of your little airline that went to the wall nearly 10 years ago. Being so bitter will only cause you health problems later in life.
I thought he made some good points to be fair. And Air Southwest didnít exactly go to the wall, more like had the rug pulled from under them when Plymouth was closed by the parent company. It was an orderly shutdown in advance, not a sudden dramatic closure leaving thousands stranded.
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Old 5th Sep 2018, 13:11
  #437 (permalink)  
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Donít worry about Deano, if ever anything is said about his precious Flybe, even if it is accurate, then he gets all passive aggressive. Always has always will.

Itís what makes him such good value on PPRuNe.
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Old 5th Sep 2018, 14:24
  #438 (permalink)  
 
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Hahaha Chesty, you've inadvertently described yourself, which one of us two has had an account banned because of the aggressive nature of how we post? I'll help you out a little; not me. Have a good day.
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Old 5th Sep 2018, 14:58
  #439 (permalink)  
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Uhh nor me, but then you never really deal in facts.

Anyway, I guess Flybe mustíve made a profit for a change or are all these paint jobs going on the credit card again.
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Old 5th Sep 2018, 15:05
  #440 (permalink)  
 
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Originally Posted by Chesty Morgan View Post
Uhh nor me, but then you never really deal in facts.

Anyway, I guess Flybe mustíve made a profit for a change or are all these paint jobs going on the credit card again.
The work will be in-house and done during aircraft maintenance
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