MANCHESTER 1
A huge amount of analytical data gathering and analyis is already done on website usage and social media sites.
It is rather worrying because social media especially is very time based and by that I mean very short reaction times . As a consequence you can get some very distorted pictures if you do not try and adjust peopels instant reactions to more thoughtful ones . How much thought goes into the average twitter post as opposed to instant admiration .envy or anger /hatred . But all of this is happeneing in the digital marketing world now and it will only got more cmplex and more sophisticated (but not necessarily any more accurate ) as time goes on.
Add off the cuff reactions to titter posts to stories that are 'fake news' to start with and what do you get -Oh yeah we know that, Donald Trump
It is rather worrying because social media especially is very time based and by that I mean very short reaction times . As a consequence you can get some very distorted pictures if you do not try and adjust peopels instant reactions to more thoughtful ones . How much thought goes into the average twitter post as opposed to instant admiration .envy or anger /hatred . But all of this is happeneing in the digital marketing world now and it will only got more cmplex and more sophisticated (but not necessarily any more accurate ) as time goes on.
Add off the cuff reactions to titter posts to stories that are 'fake news' to start with and what do you get -Oh yeah we know that, Donald Trump
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I understood that if you have an issue with an airline, airport or any other company, the only way to get a response is to post on their FB or tweet about it. Emails are as obsolete as letters and are ignored.
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Sorry chaps but we have a social media analytics team and the only analysis they do is sentiment analysis. I've done it myself back in 2010, it's not a new thing.
Proper, real behavioural analysis is done via tracking yield, costs and revenue over time coupled with marketing and campaign performance analytics, it's my job, I know how this all works.
Social media, literally has no place at the table. It's a nice to have, I use it daily, however it's inherently unreliable as a measure of anything real in the market.
e.g.
"@manchesterairport your service was ****"
"@americanair "that trip to Cali was **** hot"
mean two different things, the most common sentiment that comes out is neutral because of this, it needs a human to actually read the tweets to infer actual meaning."Sick or what?" See what I mean?
The United leggings example is a great example, there would be a fraction of the tweets if people read below the fold and realised they were staff breaking their ts & cs on the staff travel dress code. Details matter in analytics, social media is fun but in most cases, not an indicator. Best examples are tripadviser or skytrax where people complain more than compliment because actually, that's what people do. It doesn't mean that the majority of people had a rubbish holiday. There's no control group either. FlyerTalk is a similar issue where people are continually angry about Big Airways cutting back on service saying it'll be the end of the world whilst Willie Walsh continues to post strong results !
What it can do, is get the attention of the business if enough people kick off about something, you get a mob effect and the PR team has to step in and advise a business change or a change of comms strategy. SW Trains losing their franchise may partly be a result of the daily twitter firestorm of their calamities, it was public knowledge (and entertaining when not trapped on a train).
But it's really hard to properly analyse (!) as the people's targets shift daily. #sorry
Proper, real behavioural analysis is done via tracking yield, costs and revenue over time coupled with marketing and campaign performance analytics, it's my job, I know how this all works.
Social media, literally has no place at the table. It's a nice to have, I use it daily, however it's inherently unreliable as a measure of anything real in the market.
e.g.
"@manchesterairport your service was ****"
"@americanair "that trip to Cali was **** hot"
mean two different things, the most common sentiment that comes out is neutral because of this, it needs a human to actually read the tweets to infer actual meaning."Sick or what?" See what I mean?
The United leggings example is a great example, there would be a fraction of the tweets if people read below the fold and realised they were staff breaking their ts & cs on the staff travel dress code. Details matter in analytics, social media is fun but in most cases, not an indicator. Best examples are tripadviser or skytrax where people complain more than compliment because actually, that's what people do. It doesn't mean that the majority of people had a rubbish holiday. There's no control group either. FlyerTalk is a similar issue where people are continually angry about Big Airways cutting back on service saying it'll be the end of the world whilst Willie Walsh continues to post strong results !
What it can do, is get the attention of the business if enough people kick off about something, you get a mob effect and the PR team has to step in and advise a business change or a change of comms strategy. SW Trains losing their franchise may partly be a result of the daily twitter firestorm of their calamities, it was public knowledge (and entertaining when not trapped on a train).
But it's really hard to properly analyse (!) as the people's targets shift daily. #sorry
Sorry chaps but we have a social media analytics team and the only analysis they do is sentiment analysis. I've done it myself back in 2010, it's not a new thing.
Proper, real behavioural analysis is done via tracking yield, costs and revenue over time coupled with marketing and campaign performance analytics, it's my job, I know how this all works.
Social media, literally has no place at the table. It's a nice to have, I use it daily, however it's inherently unreliable as a measure of anything real in the market. The United leggings example is a great example, there would be a fraction of the tweets if people read below the fold and realised they were staff breaking their ts & cs on the staff travel dress code. Details matter in analytics, social media is fun but in most cases, not an indicator. Best examples are tripadviser or skytrax where people complain more than compliment because actually, that's what people do. It doesn't mean that the majority of people had a rubbish holiday. There's no control group either. FlyerTalk is a similar issue where people are continually angry about Big Airways cutting back on service saying it'll be the end of the world whilst Willie Walsh continues to post strong results !
What it can do, is get the attention of the business if enough people kick off about something, you get a mob effect and the PR team has to step in and advise a business change or a change of comms strategy. SW Trains losing their franchise may partly be a result of the daily twitter firestorm of their calamities, it was public knowledge (and entertaining when not trapped on a train).
But it's really hard to properly analyse (!) as the people's targets shift daily.
Proper, real behavioural analysis is done via tracking yield, costs and revenue over time coupled with marketing and campaign performance analytics, it's my job, I know how this all works.
Social media, literally has no place at the table. It's a nice to have, I use it daily, however it's inherently unreliable as a measure of anything real in the market. The United leggings example is a great example, there would be a fraction of the tweets if people read below the fold and realised they were staff breaking their ts & cs on the staff travel dress code. Details matter in analytics, social media is fun but in most cases, not an indicator. Best examples are tripadviser or skytrax where people complain more than compliment because actually, that's what people do. It doesn't mean that the majority of people had a rubbish holiday. There's no control group either. FlyerTalk is a similar issue where people are continually angry about Big Airways cutting back on service saying it'll be the end of the world whilst Willie Walsh continues to post strong results !
What it can do, is get the attention of the business if enough people kick off about something, you get a mob effect and the PR team has to step in and advise a business change or a change of comms strategy. SW Trains losing their franchise may partly be a result of the daily twitter firestorm of their calamities, it was public knowledge (and entertaining when not trapped on a train).
But it's really hard to properly analyse (!) as the people's targets shift daily.
It's a platform for people whinging about things, which in pre-social media days would have been put down to the mantra "sh1t happens", or people sounding off because they feel hard done to, when in reality they are being darned unreasonable.
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I think the point I was trying to make with Twitter has been lost and it's turning into another discussion all together now, and trying to get the point t back on tangent will end up in more discussion and confusion, so, I'll leave it there and move on.
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This may explain VS slimming of capacity...
Virgin Atlantic set to plunge into the red as weak pound curbs profits
Virgin Atlantic set to plunge into the red as weak pound curbs profits
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This may explain VS slimming of capacity...
Virgin Atlantic set to plunge into the red as weak pound curbs profits
Virgin Atlantic set to plunge into the red as weak pound curbs profits
Wonder if they will think about diversifying their MAN (and LHR/LGW) portfolio...
#eggsinonebasket
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They probably don't need to do too much adjustment, perhaps they can attract more US passengers paying $$$ moving forwards.
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The US will recover over time. People are fickle, they will soon abandon the 'moral' stance when they want to go to Disneyland again.
Also, currencies fluctuate all the time. It's been low before, it will be grow and shrink again. It's just the cycles it goes through.
Also, currencies fluctuate all the time. It's been low before, it will be grow and shrink again. It's just the cycles it goes through.
Further to the earlier post by LAXLHR, Virgin has published days of the week and schedules for the JFK and ATL routes next winter, with one aircraft covering both routes:-
MAN-ATL Mon/Wed/Sat
MAN-JFK Tue/Thu/Sun
On Fridays the aircraft seems to flip flop between ATL and JFK (some weeks ATL, other weeks JFK).
Not a great proposition for business travellers on either route.
MAN-ATL Mon/Wed/Sat
MAN-JFK Tue/Thu/Sun
On Fridays the aircraft seems to flip flop between ATL and JFK (some weeks ATL, other weeks JFK).
Not a great proposition for business travellers on either route.
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Shai Weiss, Virgin Atlantic boss, said new services - including a Boston flight launched today/tomorrow (WED) and a JFK route in May - marked their biggest ever route expansion in their 20 years at Manchester.
He said Trump’s election had not hit the popularity of their flights, adding: “We have not seen that and we take note of passenger demand - less so of politics.”
He said Trump’s election had not hit the popularity of their flights, adding: “We have not seen that and we take note of passenger demand - less so of politics.”
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Further to the earlier post by LAXLHR, Virgin has published days of the week and schedules for the JFK and ATL routes next winter, with one aircraft covering both routes:-
MAN-ATL Mon/Wed/Sat
MAN-JFK Tue/Thu/Sun
On Fridays the aircraft seems to flip flop between ATL and JFK (some weeks ATL, other weeks JFK).
Not a great proposition for business travellers on either route.
MAN-ATL Mon/Wed/Sat
MAN-JFK Tue/Thu/Sun
On Fridays the aircraft seems to flip flop between ATL and JFK (some weeks ATL, other weeks JFK).
Not a great proposition for business travellers on either route.
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It's just a fact of life that at a new route launch an airline spokesperson isn't going to dwell on inconvenient negative aspects of future scheduling, and if they didn't say anything at all, that too would be noticed and commented on.
Apart from the issues already raised on here such as the depreciated pound, conjecture over a possible Trump slump, it seems to be established that overall bookings from the UK to the US are down significantly in some cases. Another factor in the last few days is that Virgin have stated they expect to make a loss this year after a profit last year, so it's not too surprising if they've looked at winter schedules and advance bookings to assess if frequency reductions are appropriate. Nevertheless, it would be worrying if the cuts applied mainly to Manchester flights.
The other issue is capacity from MAN to the US which has risen significantly in summer for a couple of years. Winter is a very different situation when leisure travel falls markedly to non-Florida destinations in particular. In the case of SFO and VS, where business links have so actively been promoted, it is very unfortunate that the route is only operating for 6 months and then stopping for at least 6 months assuming it returns next year. Personally, I would have preferred the route to have been left to Virgin and for TCX to have concentrated on LA. Flying to California for a holiday on one airline and back on the other might be an attractive proposition for some if fares were competitive.
Just a question. Do TCX fly to JFK at all in winter?
Apart from the issues already raised on here such as the depreciated pound, conjecture over a possible Trump slump, it seems to be established that overall bookings from the UK to the US are down significantly in some cases. Another factor in the last few days is that Virgin have stated they expect to make a loss this year after a profit last year, so it's not too surprising if they've looked at winter schedules and advance bookings to assess if frequency reductions are appropriate. Nevertheless, it would be worrying if the cuts applied mainly to Manchester flights.
The other issue is capacity from MAN to the US which has risen significantly in summer for a couple of years. Winter is a very different situation when leisure travel falls markedly to non-Florida destinations in particular. In the case of SFO and VS, where business links have so actively been promoted, it is very unfortunate that the route is only operating for 6 months and then stopping for at least 6 months assuming it returns next year. Personally, I would have preferred the route to have been left to Virgin and for TCX to have concentrated on LA. Flying to California for a holiday on one airline and back on the other might be an attractive proposition for some if fares were competitive.
Just a question. Do TCX fly to JFK at all in winter?
Last edited by MANFOD; 29th Mar 2017 at 10:35.