SOUTHEND 5
Join Date: Aug 2014
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I suppose on one level, yes, this is the nature of PR, it's all about the optics.
On another level, performance measurement comes back to factual numbers and time will tell. Numbers never lie.
What I find odd is you would imagine with all the noise surrounding the new Flybe services commencing next month that visible marketing will be much more visible, but is not.
Take for example something as simple as how Easyjet decal adverts are stuck to all the passenger gates at c2c train stations. Why hasn't SEN / Flybe considered a high visibility and continous campaign around the catchment area.
Wrap a c2c and Anglia train carriage in a bold joint advertising by Stobart & Flybe - in your face, something new and fresh.
Or free flight prizes on morning Essex Heart FM, reaching huge audience in the lead up to the launch of the new services.
Or decal the back doors of Stobart 40' HGV trailers - free advertising space on the highways in the Essex region.
I don't see any of this type of vision or confidence. It's all very mute and dull.
Effort in, reward out.
On another level, performance measurement comes back to factual numbers and time will tell. Numbers never lie.
What I find odd is you would imagine with all the noise surrounding the new Flybe services commencing next month that visible marketing will be much more visible, but is not.
Take for example something as simple as how Easyjet decal adverts are stuck to all the passenger gates at c2c train stations. Why hasn't SEN / Flybe considered a high visibility and continous campaign around the catchment area.
Wrap a c2c and Anglia train carriage in a bold joint advertising by Stobart & Flybe - in your face, something new and fresh.
Or free flight prizes on morning Essex Heart FM, reaching huge audience in the lead up to the launch of the new services.
Or decal the back doors of Stobart 40' HGV trailers - free advertising space on the highways in the Essex region.
I don't see any of this type of vision or confidence. It's all very mute and dull.
Effort in, reward out.
Then you have adverts in train carriages, massive billboards at major stations and along highways, 1000 free seats, Facebook/Twitter competitions.
There's a lot people could fault Stobart on, promotion of the new routes and the overall operation isn't one of them.
Join Date: Mar 2012
Location: Cheshire
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The trailer door adverts are no longer as Eddie Stobart is no longer part of the company. Stobart group do still have some HGVs but these are very few compaired to Eddie Stobart. Group have around 200 trailers with the majority based in the north of England so wouldn't be of much benefit considering the cost of re doing the trailers they have. Mr Tinkler is heading up the new investment part of the business in order to create businesses that they can flip for a profit in order to keep paying the dividends they have promised.
yes thats him thanks! - he flew holidays out of SEN in the 70's using Transeuropa caravelles and i think shared the flight with Pontinental to Palma
Pontinental also used Channel airways 1-11's and tridents as well but i think that was eventually done from STN due to the noise
Pontinental also used Channel airways 1-11's and tridents as well but i think that was eventually done from STN due to the noise
Join Date: May 2014
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rowly6339 - still no official announcement as far as I'm aware about a 4th easyJet being based at SEN next year. Are you still thinking this will happen? I haven't been right back through the postings but am pretty sure it was you who raised this. Any news please?
Last edited by SEN Observer; 13th Sep 2017 at 17:58. Reason: Clearer wording
Join Date: Jul 2015
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Apart from painting the train (not sure how practical that is) all of those things and more have or are being done. Flybe on passenger gates, free flights on Heart FM plus other local stations and papers, Stobart trailers (not Flybe specifically but the airport).
Then you have adverts in train carriages, massive billboards at major stations and along highways, 1000 free seats, Facebook/Twitter competitions.
There's a lot people could fault Stobart on, promotion of the new routes and the overall operation isn't one of them.
Then you have adverts in train carriages, massive billboards at major stations and along highways, 1000 free seats, Facebook/Twitter competitions.
There's a lot people could fault Stobart on, promotion of the new routes and the overall operation isn't one of them.
I was stuck in very heavy tail backs on A13 and 127 yesterday morning and driving in Essex for about 4 hours yesterday. At no point did I hear a Heart promo giving away Flybe tickets on the soon to commence new services. In fact, I listen to Heart everyday, doesn't happen.
I have seen the odd (very odd) billboard along A13 but rarely seen elsewhere.
Social media yes. But my point being, the marketing is certainly not massive, constant, loud, in your face. It's mute and therefore whatever expense it's costing is money down the drain unless it's a major splash in your face.
Should be peak slot commercials immediately before and after news slots. Heart traffic 'sponsored by Flybe - fly direct London Southend to blah, blah,etc visit www.etc'
Decal wrapping one or two c2c carriages in eye catching adverts may be a nice revenue earner for the route operators but also something new and novel for Flybe and SEN.
Yes that's correct. MXP will not be operated direct from SEN this winter at 4 x weekly as originally planned and the CGN takes its place although its departure time doesn't seem to quite fit a two EMB195 based fleet so will perhaps be operated by an ATR72.
Join Date: Apr 2016
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An ATR for CGN makes sense, it's not far.
I wouldn't underestimate the power of social media in promoting the airport. Just look at what Trump 'achieved' with a daily deluge of tweets. Rather than wrap a train, I'd like to see more advertising inside the carriages of mainline and underground services that serve Essex and East London. Perhaps with a code to quote for a 5% discount on Flybe flights. Lots of travel related businesses do it, and have done so for years, so it may prove effective.
I wouldn't underestimate the power of social media in promoting the airport. Just look at what Trump 'achieved' with a daily deluge of tweets. Rather than wrap a train, I'd like to see more advertising inside the carriages of mainline and underground services that serve Essex and East London. Perhaps with a code to quote for a 5% discount on Flybe flights. Lots of travel related businesses do it, and have done so for years, so it may prove effective.
Join Date: Aug 2009
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regarding advertising there havw been ads along the A13 and there are two large electronic billboards near Canary Wharf along the A13 so everyone driving that way into the city would have seen them which were regularly showing Flybe/Stobart ads for SEN. I've also seen ads on bus shelters around east London.
Heart has done a couple of competitions as seen here:
Win easyJet Flights From London Southend Airport - Heart Essex - Nov 2016
Win A European Break From London Southend Airport - Heart Essex - March 2017
Capital FM Glasgow has a competition to win flights
Win A Shopping Weekend In London - Capital Scotland
These radio competitions are likely to be repeatedly mentioned on air.
Local papers and websites have also all done competitions:
Win flights on one of Flybe's new routes to Dublin, Glasgow and Manchester from London Southend Airport | News | Yellow Advertiser
WIN FLIGHTS WITH FLYBE! | News | Visit Southend
WIN flights to one of these five destinations in today's Echo (From Echo)
https://www.southendunited.co.uk/new...s-with-flybe-/
So SEN is doing a fair bit of advertising and particularly for the Flybe routes.
Heart has done a couple of competitions as seen here:
Win easyJet Flights From London Southend Airport - Heart Essex - Nov 2016
Win A European Break From London Southend Airport - Heart Essex - March 2017
Capital FM Glasgow has a competition to win flights
Win A Shopping Weekend In London - Capital Scotland
These radio competitions are likely to be repeatedly mentioned on air.
Local papers and websites have also all done competitions:
Win flights on one of Flybe's new routes to Dublin, Glasgow and Manchester from London Southend Airport | News | Yellow Advertiser
WIN FLIGHTS WITH FLYBE! | News | Visit Southend
WIN flights to one of these five destinations in today's Echo (From Echo)
https://www.southendunited.co.uk/new...s-with-flybe-/
So SEN is doing a fair bit of advertising and particularly for the Flybe routes.
Join Date: Jun 2006
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Whilst this whole debate about one person not seeing an advert at Liverpool Street station is fascinating, surely the facts should speak for themselves, if they've achieved a 75%+ load factor on the jet services in the first summer of operation, then I personally think it's fair to say it's been a success, despite all the nay-saying.
What ever they are doing seems to be working well.
What ever they are doing seems to be working well.
Join Date: Aug 2014
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BA318 you're point is similar to mine and you're right. mlk3bravo is talking garbage. It may be the case there is no flybe advertising at the moment but there has been, it might also be that SEN holds the advertising space but is using it to promote EZY.
I suggested some time ago CGN could continue using the spare capacity on the ATR. Looks like I was right.
I suggested some time ago CGN could continue using the spare capacity on the ATR. Looks like I was right.
Join Date: Apr 2016
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Whilst this whole debate about one person not seeing an advert at Liverpool Street station is fascinating, surely the facts should speak for themselves, if they've achieved a 75%+ load factor on the jet services in the first summer of operation, then I personally think it's fair to say it's been a success, despite all the nay-saying.
What ever they are doing seems to be working well.
What ever they are doing seems to be working well.
Join Date: Aug 2014
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And of course they're not just advertising to the public. 'Blazing a trail' may be a bit OTT, but a demonstration of potential for others to consider, certainly. Now, if the domestic routes do decent business over the winter.... well, that could lead an operator or two LSA's way.
Join Date: Jun 2006
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I don't think the point being made was competition on Manchester, more so if the domestic services work, it demonstrates that the market demographics that will use SEN are beyond the traditional bucket and spade brigade, which gives operators more confidence.
Join Date: Mar 2012
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It's all gone a tad quiet on this although I believe it is still going ahead, however I shall do some digging when I get back to the UK and if I hear anything I will post it on here.
Join Date: Jul 2007
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Blackpool threads had lots of views and posts. SEN is the same. It's because with small airports everything matters. If Easy took a jet away from SEN, it would be big news, if Easy took a jet away from MAN, would hardly get a mention.
Since Blackpool closed the new thread has had 123,463 views and there are not even flights to the IOM anymore.
Join Date: Jul 2015
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Whilst this whole debate about one person not seeing an advert at Liverpool Street station is fascinating, surely the facts should speak for themselves, if they've achieved a 75%+ load factor on the jet services in the first summer of operation, then I personally think it's fair to say it's been a success, despite all the nay-saying.
What ever they are doing seems to be working well.
What ever they are doing seems to be working well.
I wish SEN success but I'm not convinced just yet.
Join Date: Sep 2007
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As we've seen with Flybe before, they're a bit bipolar and have dropped services after Aer Lingus dropped services from SEN.