SOUTHEND 5
Thomson have been chartering the Volo 717 out of SEN and SOU for a couple of seasons now IIRC
Volo also sell it themselves as seat only from SOU
i think the 717 load (125 pax) is ideal to sell from the regionals rather than try and fill 150-180 which is the A319/A320 load
Palmair from BOH did very well for 50 years until the internet selling revolution killed them off (sadly they sat on their laurels and they didn't keep up) and their aircraft always full were either a 146-300 BAC1-111 737-200 or a -500 which are all around 110-130 seats
Volo also sell it themselves as seat only from SOU
i think the 717 load (125 pax) is ideal to sell from the regionals rather than try and fill 150-180 which is the A319/A320 load
Palmair from BOH did very well for 50 years until the internet selling revolution killed them off (sadly they sat on their laurels and they didn't keep up) and their aircraft always full were either a 146-300 BAC1-111 737-200 or a -500 which are all around 110-130 seats
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I rarely see the Saturday one but I've seen the Tuesday flight quite often and that has been an A319 every time I've seen it. I know the Saturday flight was a B717 last year but I thought it became a 319 this season. Obviously I got it wrong!!
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More marketing spin......
Stobart Air reports 300 percent jump in passenger numbers at London Southend Airport base
Stobart Air reports 300 percent jump in passenger numbers at London Southend Airport base
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More marketing spin......
Stobart Air reports 300 percent jump in passenger numbers at London Southend Airport base
Stobart Air reports 300 percent jump in passenger numbers at London Southend Airport base
I'm genuinely curious in people's perceptions and want to understand why people harbour these point of views.
After reading the article I learn they are going to provide a brand new E195 airframe on the Dublin route, 3 flights per day on the route. Sounds to me they're attempting to tap into the verocious demand available on that extremely busy London - Dublin route.
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Of course it is spin plus a few facts. Percentage increases have no meaning if the original figure is low. Highlighting a 300% increase as the headline only tells half the story.
Compared with a year ago, two years ago, three years ago? Every year will give a different figure but you can be sure they will pick the worst figure to maximize the gain. Nothing wrong in that as that is what PR departments are paid to do.
Stobart Air, Europe’s leading franchise flying partner, has today reported an impressive 300 percent jump in passenger numbers on its Flybe routes from London Southend Airport.
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Is there anything significant in the fact that FlyBe flights from SEN are only bookable until June 17th 2018? Will they continue, or come under Stobart Air own sales, or somethingelse?
LTNman
I agree that at first sight the headline is open to the interpretation that SEN's total passenger numbers have increased by 300%, rather than being just the number of Flybe passengers that have done so. So maybe a bit of 'spin' there.
However the first bullet point in the article says "...... up from over 8,700 in April '17 to over 35,000 in August '17." so it's quite clear how the comparison is being made. Interesting also that 163,000 seats have been sold on the new routes ".... in addition to existing existing ATR turboprop services.".
I agree that at first sight the headline is open to the interpretation that SEN's total passenger numbers have increased by 300%, rather than being just the number of Flybe passengers that have done so. So maybe a bit of 'spin' there.
However the first bullet point in the article says "...... up from over 8,700 in April '17 to over 35,000 in August '17." so it's quite clear how the comparison is being made. Interesting also that 163,000 seats have been sold on the new routes ".... in addition to existing existing ATR turboprop services.".
If Stobart Group can't increase profits to fully cover the dividend by this time then they will probably need to cut it. I'm not saying that will happen, but it's a high risk strategy and the share price will suffer if they fail.
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I'm pleased that several of the new routes are doing well and I think the E195 is good equipment for SEN. I support Stobart's efforts in investing and championing the airport but I guess I'm a bit long in the tooth for all this hyper-positive marketing which I may have incorrectly called spin. To me "spin" means Shane Warne, Moeen Ali and, to show how long in the tooth I really am, Laker and Lock........
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Give the PR person a break! What were they supposed to write? Something really long and boring that nobody would understand, that was way too long for any lazy local rag editor to plagiarise?
At least they didn't quote the percentage increase in FlyBe routes out Southend :-D
At least they didn't quote the percentage increase in FlyBe routes out Southend :-D
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How many 'long rage flights' are the Embraer making? Whoever wrote the article really has made me laugh! Got to keep the shareholders happy and the press release probably will?
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I suppose on one level, yes, this is the nature of PR, it's all about the optics.
On another level, performance measurement comes back to factual numbers and time will tell. Numbers never lie.
What I find odd is you would imagine with all the noise surrounding the new Flybe services commencing next month that visible marketing will be much more visible, but is not.
Take for example something as simple as how Easyjet decal adverts are stuck to all the passenger gates at c2c train stations. Why hasn't SEN / Flybe considered a high visibility and continous campaign around the catchment area.
Wrap a c2c and Anglia train carriage in a bold joint advertising by Stobart & Flybe - in your face, something new and fresh.
Or free flight prizes on morning Essex Heart FM, reaching huge audience in the lead up to the launch of the new services.
Or decal the back doors of Stobart 40' HGV trailers - free advertising space on the highways in the Essex region.
I don't see any of this type of vision or confidence. It's all very mute and dull.
Effort in, reward out.
On another level, performance measurement comes back to factual numbers and time will tell. Numbers never lie.
What I find odd is you would imagine with all the noise surrounding the new Flybe services commencing next month that visible marketing will be much more visible, but is not.
Take for example something as simple as how Easyjet decal adverts are stuck to all the passenger gates at c2c train stations. Why hasn't SEN / Flybe considered a high visibility and continous campaign around the catchment area.
Wrap a c2c and Anglia train carriage in a bold joint advertising by Stobart & Flybe - in your face, something new and fresh.
Or free flight prizes on morning Essex Heart FM, reaching huge audience in the lead up to the launch of the new services.
Or decal the back doors of Stobart 40' HGV trailers - free advertising space on the highways in the Essex region.
I don't see any of this type of vision or confidence. It's all very mute and dull.
Effort in, reward out.